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In a move set to redefine India’s rental and leasing landscape, Kerala-based Home 4 Lease, powered by Shark Core Infra Tech Pvt. Ltd., has launched the country’s first dedicated platform designed exclusively for leasing and rental services. The startup, founded by Unnikrishnan Karatt and Kalyani Gaikwad, promises to bring much-needed structure, trust, and transparency to one of India’s most fragmented real estate sectors.

The platform is not just another property listing website it is a tech-driven, legally supported ecosystem that connects property owners, tenants, and agents on a single verified network. With Kerala as its launchpad, Home 4 Lease aims for nationwide expansion, positioning itself as a frontrunner in the modernization of India’s housing and leasing industry.

A New Era in Real Estate Leasing

For decades, India’s rental market has operated largely on informal agreements and verbal commitments, often leading to disputes, mistrust, and inefficiency. Home 4 Lease seeks to change that by introducing digitally enabled leasing solutions supported by legal expertise, verified listings, and secure payment systems.

“Our vision is to build India’s most trusted leasing ecosystem, starting from Kerala and expanding nationwide,” said Unnikrishnan Karatt, Co-Founder of Home 4 Lease. “We aim to bring property owners, tenants, and partners onto one verified, secure, and transparent platform.”

The company’s model focuses on end-to-end digital support from listing a property and drafting legal documents to ensuring the safe exchange of original agreements via courier services. Such integration, the founders believe, will drastically reduce the friction that tenants and owners face in traditional rental processes.

Key Features and Services

The startup’s offerings go beyond simple matchmaking between landlords and tenants. Among its standout features are:

●India’s first dedicated leasing & rental platform, built specifically for structured, compliant, and verified property transactions.

●End-to-end legal drafting services, ensuring all agreements meet current housing laws.

●Secure courier dispatch for original legal documents, providing an additional layer of authenticity.

●Franchise opportunities for real estate agents and brokers across India, helping expand the platform’s reach. 

●Verified property listings and tenant screening tools that ensure safe and transparent renting experiences. 

●Strategic partnerships with legal, financial, and government bodies for compliance and credibility.

Co-founder Kalyani Gaikwad emphasized that while the company’s roots are in Kerala, its ambitions are national.

“Kerala is our starting point, but our mission is national. We want to make renting and leasing homes simpler, faster, and more reliable for every Indian household,” she said.

Reviving Kerala’s Vacant Property Market

Home 4 Lease initiative also addresses one of Kerala’s lesser-discussed economic issues thousands of vacant homes lying unused across the state. Many of these properties belong to Non-Resident Indians (NRIs) who face difficulties in managing or monetizing their real estate assets due to distance, lack of trust, or bureaucratic challenges.

The platform offers a solution by helping such owners convert idle homes into sustainable, income-generating leased properties. With end-to-end management and legal assurance, Home 4 Lease provides peace of mind for absentee landlords while creating new housing opportunities for tenants.

“We specialize in unlocking the potential of abandoned and vacant residential properties especially across Kerala by converting them into sustainable, income-generating leased homes and homestays,” the company said in a statement.

Empowering Tenants, Agents, and Property Owners Alike

Home 4 Lease mission is not limited to helping property owners it also focuses on empowering tenants and agents. For tenants, particularly working professionals, government employees, and corporate executives, the platform ensures legally verified, affordable, and well-maintained homes.

For agents and realtors, it offers a unique franchise model that allows them to join a standardized leasing ecosystem and expand their client base through digital tools.

The company envisions a Kerala-led network of real estate stakeholders that will eventually span across India, promoting a more uniform and accountable rental market.

Its long-term mission is clearly defined:

●To digitize and simplify the leasing process

●To empower property owners to monetize assets safely

●To offer tenants transparent, legally verified options

●To build an inclusive leasing ecosystem led by innovation and credibility
 

Bridging Housing, Tourism, and Investment

Home 4 Lease is also strategically tapping into Kerala’s tourism and housing development programs. By collaborating with government housing and tourism initiatives, the startup seeks to bridge the gap between property owners, investors, and tenants.

This creates a new opportunity for homeowners to lease their spaces for both residential and short-term homestay use, benefiting from Kerala’s booming tourism economy.

The platform caters not only to locals but also to NRIs, corporate professionals, and C-level management seeking verified, premium, and legally compliant leasing or investment options.

A Kerala Startup with a National Vision

Kerala has steadily emerged as a hub for innovation and startup activity, particularly in technology and sustainable housing. Home 4 Lease represents this new wave of regional entrepreneurship that aims to solve long-standing structural challenges in Indian real estate.

Its tech-driven approach combined with legal backing, user verification, and transparent operations could serve as a model for the rest of the country. If executed successfully, Home 4 Lease could play a significant role in formalizing India’s vast and largely unregulated rental sector.

As India’s cities continue to grow and mobility becomes a defining feature of modern life, the demand for trustworthy, efficient leasing platforms will only rise. In that context, Kerala’s Home 4 Lease may well be the beginning of a much larger transformation in how Indians rent, lease, and invest in real estate.

About Home 4 Lease:

Home 4 Lease is India’s first integrated leasing and rental platform developed by Shark Core Infra Tech Pvt. Ltd. It provides complete property lifecycle management from listing and legal verification to tenant onboarding and agreement delivery ensuring simplicity, security, and scalability.

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In an era where innovation drives the global economy, Deepankar Saha, the visionary entrepreneur and driving force behind the ASICS Group, has emerged as one of India’s most dynamic business leaders. With over 14 years of leadership experience, Saha has built ASICS Group into a diverse conglomerate with strong operations in agriculture, e-commerce, media, and logistics — a rare feat that showcases his ability to bridge traditional sectors with modern technology.

Founded with the idea of creating value through innovation, ASICS Group has steadily grown into a multi-industry powerhouse. Over the years, it has not only expanded its market reach but has also redefined how technology and sustainability can coexist in business.

A Vision Rooted in Innovation and Connectivity

Deepankar Saha’s entrepreneurial journey reflects a deep understanding of India’s evolving economy and the transformative role of technology. His vision for ASICS Group revolves around creating an interconnected ecosystem where businesses and consumers can benefit from smarter, more sustainable operations.

At the heart of this vision is connectivity — whether it is connecting farmers to modern agricultural tools, businesses to e-commerce solutions, or people to reliable news platforms. Saha’s leadership has emphasized long-term impact over short-term profits, and his strategy has been to integrate efficiency, ethics, and innovation across all verticals of the ASICS Group.

“The goal was never just to grow, but to grow meaningfully,” Deepankar is known to have said in one of his earlier interviews. “Our approach has always been to combine human needs with technological possibilities.”

ASICS Group: A Multifaceted Business Empire

Under Deepankar Saha’s direction, ASICS Group has diversified into several high-impact domains:

• Agriculture: The company has implemented solutions aimed at strengthening the supply chain between producers and markets. Through digital integration and sustainable practices, ASICS has helped modernize the agri-sector while ensuring that farmers receive fair value for their produce. 
• E-commerce: In the rapidly growing online retail landscape, the group’s e-commerce initiatives focus on providing small and medium enterprises with digital visibility and seamless logistics support.
• News and Media: Understanding the need for credible information in today’s digital age, ASICS Group has ventured into media to provide fact-based, accessible news that informs and empowers audiences.
• Cargo and Shipping: ASICS Group’s logistics division has been one of its most successful wings, offering streamlined cargo solutions that improve both efficiency and transparency.

Each of these sectors represents a carefully calculated step toward Deepankar’s broader mission — to build a sustainable, technologically empowered ecosystem that benefits all stakeholders.

Techtree: The New Face of Everyday Technology

The most recent chapter in Saha’s journey is the launch of Techtree, a lifestyle electronics brand designed to merge cutting-edge technology with daily living. With Techtree, Deepankar has entered a highly competitive market dominated by global players, but his approach stands out: the brand emphasizes affordability, design, and functionality, ensuring that technology becomes accessible without compromising quality.

From smart home devices to personal gadgets, Techtree products aim to simplify lives and enhance modern lifestyles. The company’s focus on user-centric design and sustainability also aligns with ASICS Group’s overall philosophy. Every Techtree product is designed with an eye on energy efficiency and eco-friendliness, reflecting Deepankar’s personal belief in responsible innovation.

Industry observers have noted that Techtree could be a game-changer in India’s rapidly expanding consumer electronics segment. “It’s not just another tech brand,” said a technology analyst from Chennai. “Techtree represents a new mindset — one that blends innovation with empathy for the consumer.”

Commitment to Sustainability and Ethical Business

A defining feature of Deepankar Saha’s leadership is his insistence on ethical practices and environmental responsibility. Whether it’s through eco-conscious manufacturing, transparent supply chains, or fair-trade agricultural models, ASICS Group’s projects consistently uphold the principles of sustainability.

In today’s global climate, where businesses face increasing scrutiny over their environmental footprint, ASICS Group’s proactive stance sets it apart. The company actively invests in green initiatives and community-driven programs, reflecting Deepankar’s belief that economic growth must go hand-in-hand with social responsibility.

This approach has not only strengthened the company’s brand reputation but has also made it a model for responsible corporate leadership in India.

A Leader Shaping the Future

Over the past decade and a half, Deepankar Saha has proven that visionary leadership can transform industries. His ability to anticipate market trends, adopt emerging technologies, and create synergies across sectors has earned him recognition among India’s growing network of influential entrepreneurs.

Despite his success, Saha remains grounded and committed to expanding opportunities for others. He continues to mentor young entrepreneurs and advocates for digital inclusion, especially in rural and semi-urban regions of India. His focus on empowerment through innovation remains a guiding principle that drives the ASICS Group forward.

Looking Ahead

As the ASICS Group charts its next phase of expansion, Deepankar Saha’s strategic priorities include scaling Techtree into a global brand, enhancing digital infrastructure for agriculture, and investing further in renewable technology.

The road ahead promises even greater impact, with the company aiming to become a leader not just in business performance but also in social innovation.

With leaders like Deepankar Saha at the helm, India’s entrepreneurial landscape is witnessing a new wave of transformation — one that balances growth, technology, and ethics in equal measure.

About ASICS Group:

Founded under the leadership of Deepankar Saha, ASICS Group operates across multiple sectors including agriculture, e-commerce, media, and logistics. The group’s latest venture, Techtree, marks its expansion into the lifestyle electronics market with a focus on sustainability and innovation.

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The Odisha Cultural Fest and Odisha Runway was organised at Berhampur, Odisha served as vibrant platforms that celebrate and promote the rich cultural heritage of Odisha, a state renowned for its artistic traditions, textiles, and performing arts. This event was organised by Ms Karishma Khan Founder TFI not only showcase the unique essence of Odisha but also empower local artists, designers, and performers, providing them with opportunities to shine on a larger stage. The other key management team leaders include Mr Asit Kumar, Ms Tanisha Agrawal, Ms Rani Nayak, Mr Amlan Mohanty, Mr Prashant Sahu, and Mr Agastya. The celebrity designers who graced the show were Mr Jeet Jagjit, International Designers Ms Sandhya Rani. It was a star studded event with Pihu Mohapatra (ICF Miss India), Mr Azhar Ali, Arpita Sahu, Lipika Parida, Rishi Ranjan, Atul Karmakar, Swaggy Jagdev, Priyanka Pati, Sonalisha, Silpa Nayak, Madhab Sahu, Sakhina Nayak.

Celebrity guests who attended the event were Ms Dutee Chand, Epari Swati, Epari Srikant, Epari Roshan, Dr Lita Mohapatra, Soumua Ranjan, Nilufar Naznin, Pradeep Arra, Asish Sabat, Sadhana, PrahalladGocchayat, Shabana Dash, Sudip Sahu and Babita Mohanty. At the heart of the Odisha Cultural Fest is the aim to highlight the diverse cultural tapestry of the state. From traditional dance forms like Odissi to folk music and crafts, the fest encapsulates the spirit of Odisha. It serves as a melting pot where artisans and performers come together to share their talents, fostering a sense of community and cultural pride.  Ms Ayisha Lissome dance group , Umesh Stezzy Dance group, Shruti dance group and Ms Ambika performed at the event. The event was organised at Arya convention centre with Mr Ranjit Kumar owner of the centre gracing the event and also attended by Mr Samman Suchak event partner

Complementing the cultural fest is the Odisha Runway, a fashion event that brings together local designers and models to showcase contemporary interpretations of traditional Odia attire. This runway not only highlights the exquisite craftsmanship of Odisha’s textile industry but also encourages innovation in fashion. Designers draw inspiration from the state’s rich heritage, incorporating traditional motifs and techniques into modern designs. This fusion of old and new not only appeals to a broader audience but also helps in preserving and promoting Odisha’s textile traditions.

In conclusion, the Odisha Cultural Fest and Odisha Runway are instrumental in promoting the cultural essence of Odisha through fashion and talent. They not only celebrate the state’s rich heritage but also empower local artists and designers, ensuring that the vibrant traditions of Odisha continue to thrive in a modern context. By bridging the gap between tradition and contemporary expression, these events contribute significantly to the cultural landscape of Odisha, making it a beacon of artistic excellence in India.

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Chicago, October 20, 2025

From Pages to Profit — The Transformative Impact of Business Strategist Hirav Shah

In a world flooded with short-form content and quick fixes, Business Strategist Hirav Shah continues to rely on one of the most timeless mediums — books.

With many best sellers and hot sellers across strategy, mindset, leadership, and validation, his works have inspired entrepreneurs, entertainers, and investors worldwide to rethink success through clarity and purpose.

His flagship title, “Business Strategy: Rapid Fire with Hirav Shah,” was ranked among the Top 20 Business Reads of 2024 and listed in the Top 100 Business Strategy Books of All Time by Book Authority.
Each book acts as a roadmap to help readers diagnose where they stand, identify what’s missing, and move forward with confidence.

“Books are not for information; they’re for transformation,” says Business Strategist Hirav Shah. “Each one is written to help people find clarity before they take action.”

The Philosophy Behind Business Strategist Hirav Shah’s Books

Each title by Business Strategist Hirav Shah follows one universal principle — clarity before action.

His writing transforms complexity into simplicity, offering practical frameworks for mindset, growth, and decision-making.

Whether diagnosing a business gap or validating a crucial investment, his books work like mirrors — revealing what’s missing and how to fix it.

10 Key Books Every Entrepreneur Should Read

1 Business Strategy: Rapid Fire with Hirav Shah

A fast-paced, Q&A-style best seller that delivers instant clarity on growth, execution, and problem-solving.

It serves as a go-to guide for sharper, faster decision-making in business and leadership.

2 Mindset for Success by Business Strategist Hirav Shah

Success begins in the mind. This book helps readers identify limiting beliefs and cultivate mental strength to stay consistent and focused on goals.

3 Leadership for Success by Business Strategist Hirav Shah

A practical guide for leaders navigating teams and transitions. It explains how clarity, empathy, and discipline shape leadership that inspires trust and results.

4 Dear Parents, Now It’s My Turn by Business Strategist Hirav Shah

An emotional yet strategic book transforming how young professionals view growth.

Its out-of-comfort-zone principles have inspired thousands to take responsibility, linking gratitude at home with leadership in business.

5 Power Trio: Why Every Business Needs a CA, Business Lawyer, and Business Strategist by Business Strategist Hirav Shah

This title stresses that sustainable businesses require a strong backend of finance, legal, and strategy — the “Power Trio” behind every long-term success story.

6 ROI vs ROT – Why People Should Think Return on Time Before ROI by Business Strategist Hirav Shah

A refreshing take on productivity. It redefines success beyond money, reminding readers that time is the ultimate currency — and wasting it is the biggest loss.

7  Validation Strategy: The Missing Link Between Decision and Success by Business Strategist Hirav Shah

A must-read for decision-makers. It teaches how to validate every major move — from expansion to partnership — to minimize risk and act with confidence.

8 Think Like an Astro Strategist by Business Strategist Hirav Shah

This book introduces the powerful idea of aligning strategy with timing.
Business Strategist Hirav Shah blends logic and universal rhythm to help entrepreneurs make decisions that are both data-driven and timely.

9 Business Strategist vs Astro Strategist by Business Strategist Hirav Shah

Here, Business Strategist Hirav Shah distinguishes between traditional astrology and the forward-thinking concept of Astro Strategy — combining intuition and analysis for maximum clarity and results.

10 Startup Readiness Kit: Before You Quit, Read This by Business Strategist Hirav Shah

A definitive guide for founders and dreamers.
It introduces the viral 6+3+2 Success Formula, helping entrepreneurs identify missing elements before launching, scaling, or relaunching — ensuring every step is strategic.

How Business Strategist Hirav Shah’s Books Are Creating Impact

Each book by Business Strategist Hirav Shah reinforces a simple truth — clarity creates momentum.
Entrepreneurs across industries are applying these lessons daily to realign goals, validate ideas, and accelerate measurable growth.

“A single right decision can change your business,” says Business Strategist Hirav Shah. “My books help people find that decision with confidence and conviction.”

About Business Strategist Hirav Shah

Business Strategist Hirav Shah is a Global Business Advisor, Author of 19+ Strategy Books, and Founder of the World’s First Business Decision Validation Hub – Bizz6.

He advises Entrepreneurs, Sportsmen, Entertainers, and Investors to validate high-stakes decisions, diagnose business gaps, and accelerate measurable results.

Known for turning uncertainty into strategy and vision into profitable action, Business Strategist Hirav Shah integrates strategy, mindset, and timing to ensure that no business deserves to fail when it can be realigned.

Final Words from Business Strategist Hirav Shah

From boardrooms to bookstores, Business Strategist Hirav Shah’s works continue to transform how people think, decide, and act.
Each page pushes readers closer to clarity — because in business and in life, success is never an accident; it’s a formula.

Because from pages to profit, what truly matters is the clarity you gain and the confidence you create.

https://hiravshah.com

[email protected]

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23 October 2025, Bengaluru:StoveKraft Limited (NSE/BSE: Stovekraft), India’s leading kitchen and home appliances company and the force behind popular brands such as Pigeon, Gilma, and BLACK+DECKER,has announced plans to significantly scale its retail footprint, targeting 500 exclusive stores by April 2027.The company’s journey of consistent performance and sustained growth reached an important milestone recently with the successful launch of over 300^thstandalone Pigeon business exclusiveoutletsled by its flagship brand, Pigeon. This milestone signals Stovekraft’s strong momentum, reinforcing its deep connect with households across India.

The company’s retail expansion has been carefully designed to cater to the evolving needs of consumers across India’s diverse markets. With an emphasis on both metro cities and smaller towns, Stovekraft has already made significant inroads into Tier 1, 2, and 3 cities, and is now intensifying its focus on North and West India for the next year. In particular, states like Uttar Pradesh, Maharashtra, Madhya Pradesh, and Bihar are expected to see a proliferation of Stovekraft’s retail presence as the company works to ensure its products are accessible to more customers.

To support this ambitious retail expansion, Stovekraft is actively inviting franchise partners to join its growing network of exclusive stores. The company’s franchise model offers a compelling opportunity for entrepreneurs, with a rent-sharing arrangement that lowers the barrier to entry and ensures mutual profitability. Franchisees benefit from end-to-end support, including assistance with site identification, marketing, staff training, legal agreements, and ongoing operational guidance. This approach not only accelerates Stovekraft’s expansion goals but also empowers local business owners to become part of a trusted and high-growth brand.

Speaking on the occasion, Mr. Rajendra Gandhi, Managing Director, Stovekraft Limited, said,“We are proud to have crossed the 300-store milestone, but this is just the beginning. We are focused on building a strong network of exclusive stores across India, particularly in North and West India, where we see tremendous growth potential.”

“Our goal is to expand to 500 standalone Pigeon business exclusive outletsby 2027, supported by our franchise model, which not only enables us to expand efficiently but also creates employment opportunities across regions.This model builds on our legacy of customer trust, ensuring that as we grow, we continue to uphold our promise of quality, satisfaction and long-term relationships with households across India,” Mr.Gandhi added.

The key differentiators of Stovekraft’sexclusive retail stores include a wide range of products across multiple categories, from kitchen appliances to home essentials. Each store is designed to offer a superior shopping experience, with an emphasis on customer service and product knowledge. Additionally, Stovekraft’s online price match policy ensures customers can always get the best deals, whether shopping in-store or online. This customer-first approach has set Stovekraft apart as a brand that prioritizes both convenience and quality.

With their standalone retail stores expected to contribute nearly 15-20% of overall revenue over the next two years, Stovekraft believes its planned addition of 200 exclusive stores will be a significant growth driver. 

The Indian retail industry itself is on a strong growth trajectory, with the kitchen and home appliances segment playing an increasingly important role. According to a Deloitte–FICCI report, the Indian retail market, valued at USD 1.06 trillion in 2024, is projected to nearly double to USD 1.93 trillion by 2030, driven by a CAGR of 10%. Rising domestic consumption, digital adoption, premiumisation, and the rapid growth of e-commerce are reshaping the sector. Stovekraft’s expansion strategy is closely aligned with these trends, positioning it to capture the opportunities presented by India’s expanding middle class and their growing demand for quality home appliances.

Stovekraft continues to back its retail push with solid financial performance, with Q1 2025 revenues growing by 8.2% to ₹340 Cr. The company is expecting a 15% year-on-year growth over the next 3 years, and continues to invest in strengthening its manufacturing facilities. This investment ensures that Stovekraft is well-positioned to meet the increasing demand for its products, both domestically and internationally.

“We are very optimistic about the future,” Mr.Gandhi added. By continuing to innovate and invest in our retail presence, we’re preparing Stovekraft to serve the next generation of customers with even greater relevance and impact.”

About Stove Kraft Limited

Stove Kraft Limited (NSE/BSE: Stovekraft) is recognized as leading kitchen & home appliances listed organization. StoveKraft is founded by Mr. Rajendra J Gandhi and has expanded its portfolio to over 1,000 products across its renowned brands—Pigeon, Gilma & Black + Decker, licensing brand. With an annual turnover exceeding INR 1,450 Cr., Stovekraft boasts a robust distribution network comprising 600 distributors, over 1,25,000 retail touchpoints, 300 Pigeon exclusive business outlets as on 23 October 2025, and 40 Exclusive GILMA stores nationwide. StoveKraft global reach extends to 10+ countries, including USA, Mexico, UK the Middle East, and Africa, catering to major global clients like Walmart and Big Lots. The company operates the largest kitchen appliances manufacturing facility in the Harohalli Industrial Area near Bengaluru, with a second unit located in Baddi, Himachal Pradesh.

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Mumbai, October 20, 2025 : Financial results

IDFC FIRST Bank published the unaudited financial results for quarter and half year ended September 30, 2025 as follows:

Note: Loans and advances include credit substitutes. NIM is Gross of IBPC & Sell-down. PAT in Q1FY 26 included trading gains of Rs. 495 crore against trading gains of Rs. 56 crores in Q2 FY 26. PAT is up on a sequential basis on core profitability basis. Capital Adequacy includes profits of respective Quarter or Half year.

Notes: 

1. 94% of the YoY growth in loans and advances of the Bank is constituted by growth in Mortgage Loans, Vehicle loans, Consumer loans, Business Banking, MSME loans and Wholesale loans.
2. Microfinance portfolio reduced by 41.6% YoY as of September 30, 2025. MFI book at 2.7% of funded assets against 5.6% as of September 30, 2024.
3. Credit card issued by the Bank reached 4.0 million during Q2 FY 26.
4. Private Wealth Management AUM grew 28% YoY and stood at Rs. 54,693 crore.
5. Asset quality indicators of the Bank, including Gross NPA, Net NPA, SMA, and Provisions of the book continue to remain stable. MFI business asset quality has further improved.
6. Provisions for the Quarter reduced 12.5% QoQ from Rs. 1,659 crore to Rs. 1,452 crore, primarily on account of lower provisions in the microfinance book. 
7. The Bank has utilized micro-finance provision buffer of Rs. 75 crore during Q2 FY26 on account of reduced stress in MFI, and continues to carry the balance of Rs. 240 crore as contingent provisions.
8. Post conversion of capital raised through CCPS of Rs. 7,500 crores into equity, the Capital adequacy ratio and TIER-I ratio would be 16.82% and 14.75%, as computed on the financials as of September 30, 2025. 

Commenting on the results, Mr. V Vaidyanathan, MD and CEO said “The stress in the MFI business was an MFI industry issue and looks like it is behind us. Other than MFI, the asset quality of IDFC has always been stable for over a decade through cycles and continues to be so with Gross NPA at 1.86% and Net NPA at 0.52% as of 30^th September 2025. On cost of funds, we expect it to drop from here on. The bank is witnessing improving operating leverage. For instance, in FY25, total Business, i.e. loans and customer deposits, grew by 22.7% YoY, against increase in Opex of 16.5% YoY. Following on, in H1 FY26, total Business grew by 21.6% YoY, against Opex increase of 11.8% YoY. We hope to sustain this trend.” 

About the Bank

1. Vision: To build a world-class Bank in India, founded with principles of Ethical, Digital, and Social Good Banking. 
2. Scale: IDFC FIRST Bank is one of India’s fast-growing private banks, building its UI, UX, and tech stack like a fintech. As of September 30, 2025, the Bank serves 35 million customers, with a customer business of Rs. 5,35,673 crore ($60.4b) comprising customer deposits of ₹2,69,094 crores ($30.3b) and loans & advances of ₹2,66,579 crores ($30.0b). Customer deposits grew 23.4% YoY and loans 19.7% YoY. We reach over 60,000 cities, towns, and villages, operate through 1,041 branches.
3. Scope: We are a universal Bank offering complete range of services, including Retail, MSME, Rural, Startups, Corporate Banking, Cash Management, Credit Cards, Wealth Management, Deposits, Government Banking, Working Capital, Trade Finance, and Treasury solutions.  
4. Ethical Banking:  We are committed to doing right even when customers are not watching. We have simplified descriptions, calculations, and legal jargon to avoid confusing customers.
5. Digital Banking: The Bank’s modern technology stack delivers high-quality services across all channels like mobile, branch, internet banking, call centers and relationship managers. Built on cloud-native, API-led, microservices architecture, supported with data, analytics, AI, and fine aesthetics, we strive to deliver fintech-grade experiences on banking platform.
6. Social Good: We work for society. We have impacted over 40 million lives including 3.6 million women entrepreneurs. We have financed over 7.5 million lifestyle improvement loans (for laptops, washing machines, refrigerators etc. that enhance the quality of life of middle class), 2.5 lakh electric 2W and 3W vehicles, 2.7 lakh water, sanitation, and hygiene loans, 2 million livelihood (cattle) loans, and 300,000+ SMEs. On deposits, we provide access of premium investment research, which is usually reserved for the wealthy, even to those holding balances as low as ₹5,000. Our ESG scores are high and improving.
7. Customer Friendly Banking: We make banking easy by having a customer first approach. We have waived fees on 36 essential savings account services which are commonly charged in the market, the first and only bank in India to do so. We create “pull” products that customers actively seek out.
8. Governance: We adhere to regulatory guidelines in letter and spirit and actively work with regulators to make things better. We take pride in maintaining highest levels of corporate governance.
9. Shareholders: We are building a well-diversified universal banking portfolio designed to deliver consistent ROE of 16%+.
10. Employees: IDFC FIRST Bank is designed to be a happy place to work, with cutting-edge roles, meaningful growth opportunities, and a culture of meritocracy. Compensation is healthy, efforts are recognized, and employees experience the pride and excitement of creating a world-class Bank in India.

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–Deconstruct Skincare has been officially recognised by GUINNESS WORLD RECORDS title for setting the title of ‘The Longest Skincare Livestream’ with its landmark 24-Hour Dermathon held on October 10–11, 2025. The official record stands at 24 hours 45 minutes.

–The marathon YouTube Live session brought together 24 dermatologists, engaging 30,000 participants nationwide and generating over 500,000 real-time interactions, including 200,000 skincare questions, of which 10,000 were answered live.

–The initiative spotlighted the power of expert-led, credible skincare conversations at scale, making dermatologist guidance accessible to people across cities and towns.

Bengaluru, 18 October 2025: Deconstruct Skincare, the science-backed brand known for its ‘Highly Effective, Yet Gentle’ philosophy, has officially broken the GUINNESS WORLD RECORDS title, setting a new title for ‘The Longest Skincare Livestream’ through its pioneering 24-Hour Dermathon.

The marathon YouTube Live session brought together 24 dermatologists, engaging 30,000 participants nationwide and generating over 500,000 real-time interactions, including 200,000 skincare questions, of which 10,000 were answered live, marking a landmark moment for India’s skincare landscape. The record was officially recognised by GUINNESS WORLD RECORDS following the successful completion of the 24-hour livestream.

Conceptualised as a nationwide skincare education initiative, Dermathon aimed to make expert-led guidance accessible to anyone with an internet connection, from large cities to smaller towns. Over 24 hours, leading dermatologists including Dr. Anupriya Goel, Dr. Neha Solanki, Dr. Aditya Walingkar, Dr. Radhika Trivedi, Dr. Devendra, Dr. Rashi Soni and Dr. Videhi, among others, addressed a wide range of skincare concerns such as acne, pigmentation, sun protection, ingredient literacy, and beginner routine-building. Viewers interacted with the experts in real time through the YouTube Live chat, enabling open and direct conversations that reflected real skincare journeys.

Speaking on the achievement, Malini Adapureddy, Founder and CEO of Deconstruct Skincare, said, “Dermathon has been a defining moment for us, not just because of the GUINNESS WORLD RECORDS title, but because of the unprecedented participation we witnessed across the country. Dermatologists played a pivotal role in making complex skincare science understandable and actionable, bridging the gap between expert knowledge and everyday concerns. These conversations reinforced our belief that large-scale, expert-led initiatives can build long-term trust in skincare, and they strengthen our commitment to making science-backed guidance a central part of how skincare evolves in India.”

Sharing her experience, Dr. Anupriya Goel, a well-known dermatologist and popular voice on Instagram, said: “The 24-Hour Dermathon was truly a one-of-a-kind initiative by Deconstruct that brought dermatologists together to share authentic, science-backed skincare knowledge on a national stage. Achieving the GUINNESS WORLD RECORDS title through this effort sends a strong message that skincare education should be credible, accessible, and rooted in evidence—not fleeting trends or myths. What stood out most was the shared purpose; seeing experts unite for an entire day to empower people with genuine dermatological insights was both inspiring and historic.”

Adding to this, Dr. Neha Solanki said, “Earning the GUINNESS WORLD RECORDS title made the Dermathon even more special. The event delivered an important message about choosing products that are effective, gentle, and tailored to individual skin needs, rather than being driven by trends or fear of missing out. It was inspiring to see skincare enthusiasts and professionals come together to celebrate science-backed skincare and put expert advice into everyday practice.”

The certificate was awarded from the hands of Mr. Swapnil Dangarikar, Senior Adjudicator from Guinness World Records. In the words of Mr. Swapnil, this record was difficult to achieve and unique in the purpose.

By spotlighting dermatologist expertise and prioritising education over promotion, Dermathon cut through the misinformation that often surrounds skincare conversations online. It addressed the growing need for credible, science-backed guidance, especially for beginners and those in regions with limited access to dermatologists.

The GUINNESS WORLD RECORDS title recognition is a defining milestone for Deconstruct, capturing the scale and ambition of Dermathon and reinforcing the brand’s focus on credible, education-led experiences that shape how skincare conversations unfold in India.

About Deconstruct:

With the motto ‘Highly Effective Yet Gentle’, Deconstruct is a brand that aims to deliver well-researched and evidence-based skincare products that are simultaneously gentle and non-irritating. The brand was founded by Malini Adapureddy, an engineer from IIT Kharagpur who, after spending years exposed to deluding marketing tactics, decided it was time to launch a skincare brand showcasing efficacious results while being gentle.

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Streaming October 25 on JioHotstar and airing on Star Plus October 26 at 7.30pm

Watch the trailer here

Mumbai, 18 October 2025: At a time when creative communities across the world grapple with the challenges of harnessing the power of artificial intelligence in movie making, JioStar has powered ahead to launch a mythological web series – Mahabharat: Ek Dharmayudh – showcasing how, when a timeless epic meets groundbreaking technology, the outcome can be pure magic.

The series serves as testament to how an epic as timeless as the Mahabharata, can be reimagined for a new era of viewers using artificial intelligence that helps breathe life into ancient legends with breathtaking scale and emotional depth, allowing for an unparalleled immersive viewing experience.

With Mahabharat: Ek Dharmayudh. JioStar has set a new benchmark for Indian entertainment, combining the depth of India’s cultural legacy with the possibilities of tomorrow. The series is a testament to the powerful outcome of innovative storytelling, allowing for a world of infinite possibilities.

Speaking about the trailer launch, Vijay Subramaniam, Founder & Group CEO, Collective Artists Network, said,“For many of us, the Mahabharat is more than just a story; it’s the tales we grew up hearing from our parents and grandparents, stories that shaped our imagination and values. With AI Mahabharat, we get to experience those same timeless stories in a completely new way, brought to life through the power of modern AI technology. The trailer is just a glimpse of what’s ahead, emotional, grand, and immersive. It’s thrilling to see these beloved characters and moments come alive for today’s audience, while still keeping the heart and soul of the epic intact.”

“Kevin Vaz, CEO, Entertainment, JioStar, said, “The entertainment we offer our viewers is not just about encompassing the varied and myriad cultures that is India. It is as much about leveraging the power of technology to enhance the viewing experience. Mahabharat: Ek Dharmayudh is a celebration of that belief – a fusion of a timeless epic and machine intelligence that mirrors the spirit of a new India. Through this series, we’re building a bridge between tradition and the future , proving that our oldest and most revered stories can still be our most futuristic yet.” 

Mahabharat: Ek Yudh, which streams on JioHotstar on 25 October and on Star Plus on October 26, will allow viewers to relive one of the world’s oldest epics of a dynastic war between the Pandavas and the Kauravas, with the first instalment of the series, encompassing 100 episodes.

About JioStar:

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

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Delhi, India October 16 :Radiology worldwide is under sustained pressure. More than 3.6 billion diagnostic imaging exams are performed each year, including over 375 million CT scans and 100 million MRIs, yet the supply of qualified radiologists is not keeping pace with demand. The result is reporting backlogs, delayed diagnoses, and operational inefficiencies across hospitals and imaging centers. The gap between clinical need and available reporting capacity has become one of the most persistent challenges in modern care delivery.

Natoe AI is a next-generation teleradiology network centered on an AI Co-Pilot that supports radiologists from study intake to signed report. The approach is simple and pragmatic: keep clinical judgment with the radiologist, streamline the surrounding workflow, and shorten turnaround time without forcing disruptive changes to existing systems. Founded by Indian entrepreneurs and headquartered in the United States, the company focuses on U.S. imaging centers and hospitals that are looking for a faster, more consistent reporting layer.

Rather than operate as a pure software vendor, the team runs a full teleradiology service with licensed radiologists, an intelligent case queue, and integrated reporting tools. Imaging centers connect to a single platform, cases are routed to the right reader, and structured reports are returned quickly and consistently. The Co-Pilot assists with drafting and documentation so specialists can concentrate on interpretation, clinical nuance, and communication with referring physicians. The net effect is shorter turnaround time, fewer manual handoffs, and clearer reports that fit the needs of busy clinical teams.

“We are building the future of teleradiology, where radiologists and AI work together seamlessly,” said Herukh Shahani, Co-founder and Chief Business Officer. “Our goal is to make reporting faster and AI adoption effortless for imaging centers. This is not about replacing experts, it is about amplifying them and removing the routine work that slows care.”

Leadership experience matters in healthcare infrastructure, and the founding team brings it. Rakesh Deshmukh previously founded Indus OS, a mobile operating system that scaled to more than 200 million users and was later acquired by PhonePe. He is joined by Pragya Goyal, Co-founder and Chief Technology Officer, and Herukh Shahani, Co-founder and Chief Business Officer. Together they combine large-scale software execution, product discipline, and a deep understanding of clinical workflow. The focus is on reliability, operational clarity, and measurable outcomes for providers.

The market need is significant. In the United States, diagnostic imaging services account for more than USD 140 billion annually. A meaningful portion of that value sits in the reporting and workflow layer, the last mile that determines how quickly results reach clinicians and patients. As imaging volumes continue to rise, providers are looking for capacity they can trust, faster report delivery, and tools that reduce administrative burden without creating new complexity. This is where a disciplined, service-led model supported by an AI Co-Pilot can make a measurable difference.

What sets this effort apart is the commitment to integration rather than reinvention. Hospitals and diagnostic centers already run mature systems for scheduling, scanning, and communication. The task is to connect to those systems cleanly, move cases through with minimal friction, and return high-quality reports that are easy to use. By aligning to how radiologists actually work and by focusing on the points of delay that cause most of the frustration, the platform aims to improve throughput while protecting clinical standards.

Industry stakeholders increasingly agree that the answer is not a single breakthrough feature, it is end-to-end discipline. That means predictable case routing, clear ownership, streamlined documentation, and time back to specialists who need it. It also means adopting AI in a way that is transparent and accountable. The Co-Pilot is designed to assist, not overstep, and the final word on every case remains with the radiologist who signs it. This balanced approach reflects where the market is heading and how health systems prefer to adopt new capability.

As the network expands across U.S. imaging centers, the company plans to deepen collaborations with health systems, radiology groups, and technology partners that share a system-level view of reporting. The aim is straightforward: help providers move faster, raise consistency, and reduce the operational drag that slows care. By closing the gap between imaging demand and reporting capacity, there is an opportunity to improve outcomes for patients and day-to-day experience for clinicians.

About Natoe AI
 Natoe AI is a teleradiology company built on its proprietary AI Co-Pilot platform, helping radiologists and imaging centers deliver faster, smarter, and more consistent diagnostic reports. Founded by Indian entrepreneurs and headquartered in the United States, the company brings together expertise in artificial intelligence, radiology workflow design, and large-scale software engineering. Learn more at www.natoe.ai.

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