{"id":18819,"date":"2024-12-09T13:03:07","date_gmt":"2024-12-09T13:03:07","guid":{"rendered":"https:\/\/popularreads.co\/veganuary-2025-campaign-launched-questions-the-strange-reality-of-food-norms\/"},"modified":"2024-12-09T13:03:07","modified_gmt":"2024-12-09T13:03:07","slug":"veganuary-2025-campaign-launched-questions-the-strange-reality-of-food-norms","status":"publish","type":"post","link":"https:\/\/popularreads.co\/?p=18819","title":{"rendered":"Veganuary 2025 campaign launched- questions the strange reality of food \u2018norms\u2019"},"content":{"rendered":"<div class='booster-block booster-read-block'>\n                <div class=\"twp-read-time\">\n                \t<i class=\"booster-icon twp-clock\"><\/i> <span>Read Time:<\/span>2 Minute, 1 Second                <\/div>\n\n            <\/div><p><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline\"><strong>December 2024<\/strong><\/span><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">: Veganuary \u2013 the global campaign to try vegan in January and beyond \u2013 has launched its newest head-turning campaign asking people to question the practices behind some familiar foods.<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:0pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">The campaign\u2019s thought-provoking images highlight that:<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:0pt;margin-top:12pt;padding:0pt 0pt 0pt 18pt;text-indent:-18pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">&#8211;<\/span><\/span><span style=\"background-color:transparent;color:#000000;font-family:'Times New Roman', serif;font-size:6.999999999999999pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/span><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Cows make milk to feed their babies, just like our mothers do<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:0pt;margin-top:12pt;padding:0pt 0pt 0pt 18pt;text-indent:-18pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">&#8211;<\/span><\/span><span style=\"background-color:transparent;color:#000000;font-family:'Times New Roman', serif;font-size:6.999999999999999pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/span><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Chicken comes from birds bred to grow so big that often they can barely stand<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:0pt;margin-top:12pt;padding:0pt 0pt 0pt 18pt;text-indent:-18pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">&#8211;<\/span><\/span><span style=\"background-color:transparent;color:#000000;font-family:'Times New Roman', serif;font-size:6.999999999999999pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/span><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Sausages are literally pigs stuffed into their own intestines<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:0pt;margin-top:12pt;padding:0pt 0pt 0pt 18pt;text-indent:-18pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">&#8211;<\/span><\/span><span style=\"background-color:transparent;color:#000000;font-family:'Times New Roman', serif;font-size:6.999999999999999pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/span><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Every day more than 16 million trees are destroyed for animal farming<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/press-release-v1.s3.ap-south-1.amazonaws.com\/order\/18199\/1733749351448_0.png\" width=\"463\" height=\"328\" alt=\"n0yvDBbcFep5tZbhsjIDpF31gHX0aU2mcmOUyzctlkAfFBLlOwem7+35LZROwDv6Hdvbu36P8HFvepvOQQ7GcAAAAASUVORK5CYII=\" \/><\/p>\n<p style=\"line-height:1.2;margin-bottom:0pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">The attention-grabbing campaign will run across all of Veganuary\u2019s global social media platforms, including their<\/span><\/span><a style=\"text-decoration:none\" href=\"https:\/\/www.instagram.com\/veganuaryindia\/\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">\u00a0<\/span><\/span><span style=\"background-color:transparent;color:#1155cc;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;vertical-align:baseline\"><u>India channels<\/u><\/span><\/span><\/a><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">. As registration for Veganuary 2025 officially opens, 11 celebrities from India are backing the campaign as Ambassadors, appealing to people to try vegan for a month. This year\u2019s highlight is the podcast featuring world renowned mountaineer Kuntal Joisher, who will be sharing his go-to foods to build strength and endurance.\u00a0\u00a0<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:0pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Last year, around 1.3 lakh Indians took part in<\/span><\/span><a style=\"text-decoration:none\" href=\"https:\/\/veganuary.com\/en-in\/partner\/ahimsa-trust\/\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">\u00a0<\/span><\/span><span style=\"background-color:transparent;color:#1155cc;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;vertical-align:baseline\"><u>Veganuary<\/u><\/span><\/span><\/a><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\"> officially, with many more accessing their free resources including delicious plant-based recipes online. 2025 is set to be even bigger as brands, restaurants, retailers and workplaces join the campaign. The global Veganuary phenomenon now includes campaigns in 20 countries and has had participants from every country in the world except North Korea.<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:0pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Veganuary\u2019s India head, Prashanth Vishwanath, says: \u201c<\/span><i><span style=\"font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Most of us see the food we grew up with as \u2018normal\u2019 but when we stop to ponder the practices behind many familiar foods, they start to look a little bit weird. Veganuary is asking everyone to face the startling reality of how our food choices impact animals and the planet and consider trying vegan for January to make a positive impact.\u201d<\/span><\/i><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/press-release-v1.s3.ap-south-1.amazonaws.com\/order\/18199\/1733749351563_1.png\" width=\"617\" height=\"437\" alt=\"FwrEDCaYkFNAP23f9z6PoR2xiLEaQE+Y6XEWrJp5MP1fzFCIrU1usLsAAAAASUVORK5CYII=\" \/><\/p>\n<p style=\"line-height:1.2;margin-bottom:0pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Veganuary is free to join, and people can take part at<\/span><\/span><a style=\"text-decoration:none\" href=\"https:\/\/veganuary.com\/en-in\/partner\/ahimsa-trust\/\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">\u00a0<\/span><\/span><span style=\"background-color:transparent;color:#1155cc;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;vertical-align:baseline\"><u>veganuary.com<\/u><\/span><\/span><\/a><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\"> to receive a Celebrity eCookbook, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, meal plans and helpful advice.\u00a0<\/span><\/span><\/p>\n<p style=\"line-height:1.2;margin-bottom:0pt;margin-top:12pt\" dir=\"ltr\"><span style=\"background-color:transparent;color:#000000;font-family:Arial, sans-serif;font-size:11pt\"><span style=\"font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline\">Since Veganuary launched its first pledge in January 2014 \u2013 millions of people, coming from almost every country in the world, have taken part. From humble beginnings on a kitchen table in Yorkshire, there are now official Veganuary campaigns in the UK, US, Germany, Chile, Argentina, India, Spain, Australia, Austria, Brazil, France, Greece, Italy, Malaysia (in partnership with Malaysian Vegetarian Society and ProVeg Malaysia), Mexico, Peru, Singapore, South Africa, Switzerland and Canada. 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The campaign\u2019s thought-provoking images highlight that: &#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Cows make milk to feed their babies, just like our mothers do &#8211;\u00a0 \u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-18819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veganuary 2025 campaign launched- questions the strange reality of food \u2018norms\u2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popularreads.co\/?p=18819\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veganuary 2025 campaign launched- questions the strange reality of food \u2018norms\u2019\" \/>\n<meta property=\"og:description\" content=\"December 2024: Veganuary \u2013 the global campaign to try vegan in January and beyond \u2013 has launched its newest head-turning campaign asking people to question the practices behind some familiar foods. The campaign\u2019s thought-provoking images highlight that: &#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Cows make milk to feed their babies, just like our mothers do &#8211;\u00a0 \u00a0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/popularreads.co\/?p=18819\" \/>\n<meta property=\"og:site_name\" content=\"Popular Reads\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-09T13:03:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/popularreads.co\/wp-content\/uploads\/2024\/12\/173374938865996312341.1733749204888_content_img-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" 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The campaign\u2019s thought-provoking images highlight that: &#8211;\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Cows make milk to feed their babies, just like our mothers do &#8211;\u00a0 \u00a0 [&hellip;]","og_url":"https:\/\/popularreads.co\/?p=18819","og_site_name":"Popular Reads","article_published_time":"2024-12-09T13:03:07+00:00","og_image":[{"width":2560,"height":1810,"url":"https:\/\/popularreads.co\/wp-content\/uploads\/2024\/12\/173374938865996312341.1733749204888_content_img-scaled.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/popularreads.co\/?p=18819#article","isPartOf":{"@id":"https:\/\/popularreads.co\/?p=18819"},"author":{"name":"admin","@id":"https:\/\/popularreads.co\/#\/schema\/person\/9e92abcc10fa4f78227517a6782ef83c"},"headline":"Veganuary 2025 campaign launched- questions the 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