{"id":19401,"date":"2024-12-20T10:43:07","date_gmt":"2024-12-20T10:43:07","guid":{"rendered":"https:\/\/popularreads.co\/the-future-of-seo-insights-from-rankhawns-founder-akshay-patni\/"},"modified":"2024-12-20T10:43:07","modified_gmt":"2024-12-20T10:43:07","slug":"the-future-of-seo-insights-from-rankhawns-founder-akshay-patni","status":"publish","type":"post","link":"https:\/\/popularreads.co\/?p=19401","title":{"rendered":"The Future of SEO: Insights from RankHawn\u2019s Founder Akshay Patni"},"content":{"rendered":"<div class='booster-block booster-read-block'>\n                <div class=\"twp-read-time\">\n                \t<i class=\"booster-icon twp-clock\"><\/i> <span>Read Time:<\/span>4 Minute, 6 Second                <\/div>\n\n            <\/div><p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">SEO has changed a lot over the years, and as we head into 2025 and beyond, it will keep evolving quickly. Akshay Patni, the founder of RankHawn, shares his views on the trends, challenges, and chances that businesses need to focus on to remain competitive in this fast-changing digital world.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">&#8220;SEO isn&#8217;t just about making a few changes to rank on Google anymore; it\u2019s about ongoing adaptation, using technology effectively, and prioritizing user experience,&#8221;<\/span><\/i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"> Akshay says. Here are his predictions and strategies for excelling in SEO in the future.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>Key Trends Influencing the Future of SEO<\/strong><\/span><strong><\/strong><\/span><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<h3 style=\"line-height:normal;margin-top:14pt\"><span style=\"color:#000000;font-family:Poppins;font-size:11pt\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>1. AI and SEO&#8217;s Evolution<\/strong><\/span><strong><\/strong><\/span><\/h3>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Search engines are now focusing on innovation while ensuring they remain relevant to users. The emergence of AI tools like ChatGPT has streamlined processes like content creation, keyword research, and optimization.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">&#8220;AI isn&#8217;t taking over SEO; it&#8217;s making it better. Companies that use AI to customize user experiences and anticipate search intent will achieve higher returns,&#8221;<\/span><\/i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"> says Akshay.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">RankHawn started as an\u00a0<\/span><\/span><a href=\"https:\/\/rankhawn.com\/seo\/bangalore\/\"><span style=\"color:#1155CC;font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">SEO company in Bangalore<\/span><\/span><\/a><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"> now provind AI-enabled marketing strategies to clients:<\/span><\/span><\/p>\n<\/p>\n<ul>\n<li style=\"line-height:normal;margin:12pt 0cm 0.0001pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Enhance chatbot interactions<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin-left:36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Boost engagement<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin:0cm 0cm 12pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Reach target audiences effectively<\/span><\/span>\n<\/p>\n<\/li>\n<\/ul>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">AI will also enhance the user experience by customizing content and interactions based on individual browsing habits. Brands that adopt AI today will stay ahead as SEO continues to grow more intricate.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>Content Remains Key: Finding the Right Balance Between Cost and Quality<\/strong><\/span><strong><\/strong><\/span><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Suppose you are having\u00a0<\/span><\/span><a href=\"https:\/\/rankhawn.com\/ecommerce-seo\/\"><span style=\"color:#1155CC;font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Ecommerce SEO Services<\/span><\/span><\/a><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"> than AI tools can speed up content creation, Akshay Patni highlights that quality is still crucial.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">&#8220;Poor content will never achieve good rankings. The challenge is to produce high-quality content at the lowest cost to enhance ROI,&#8221;<\/span><\/i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"> Akshay explains.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Many companies wrongly believe that AI can fully take over content creation. However, without depth and value, content will struggle in search engine performance.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>Main Point:<\/strong> Success in SEO relies on balancing cost and quality. Investing in well-thought-out, engaging, and optimized content is vital for sustainable growth.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>2. E-E-A-T Will Be Essential<\/strong><\/span><strong><\/strong><\/span><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Google&#8217;s emphasis on <strong>Experience, Expertise, Authority, and Trustworthiness (E-E-A-T)<\/strong> will become increasingly important. Brands must demonstrate they are credible information sources, not just through quality content but also via:<\/span><\/span><\/p>\n<\/p>\n<ul>\n<li style=\"line-height:normal;margin:12pt 0cm 0.0001pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Reviews<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin-left:36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Social proof<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin:0cm 0cm 12pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">A strong reputation<\/span><\/span>\n<\/p>\n<\/li>\n<\/ul>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">&#8220;E-E-A-T is more than just an SEO element; it\u2019s about earning trust from your audience. Brands need to establish themselves as trustworthy leaders in their fields,&#8221;<\/span><\/i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"> Akshay points out.<\/span><\/span><\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">At RankHawn, methods like:<\/span><\/span><\/p>\n<\/p>\n<ul>\n<li style=\"line-height:normal;margin:12pt 0cm 0.0001pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Expert-driven content<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin-left:36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Influencer collaborations<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin:0cm 0cm 12pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Positive user interactions<\/span><\/span>\n<\/p>\n<\/li>\n<\/ul>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">&#8230;have helped clients enhance their E-E-A-T and improve search rankings.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>3. The Rise of Visual and Video Search<\/strong><\/span><strong><\/strong><\/span><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">AI advancements are improving how search engines interpret images and videos. Visual and video search will become dominant as platforms like TikTok and Instagram evolve and consumer habits shift.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">&#8220;Brands that aren\u2019t investing in video content will fall behind. Video is no longer optional; it\u2019s an SEO necessity,&#8221;<\/span><\/i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"> Akshay explains.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>Strategy:<\/strong> Optimize images and videos with:<\/span><\/span><\/p>\n<\/p>\n<ul>\n<li style=\"line-height:normal;margin:12pt 0cm 0.0001pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Proper file names<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin-left:36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Alt text<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin-left:36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Schema markup<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin:0cm 0cm 12pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Engaging visual storytelling<\/span><\/span>\n<\/p>\n<\/li>\n<\/ul>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">These efforts will boost visibility in search results.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>4. Backlinks Will Evolve<\/strong><\/span><strong><\/strong><\/span><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">While backlinks remain important for credibility, search engines are becoming more selective due to increased content and rising crawling costs.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">&#8220;It\u2019s not about having the most backlinks\u2014it\u2019s about having the most relevant ones. Search engines are looking at context, diversity, and natural link-building strategies,&#8221;<\/span><\/i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"> Akshay points out.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">At RankHawn, the focus has shifted to earning <strong>organic backlinks<\/strong> through:<\/span><\/span><\/p>\n<\/p>\n<ul>\n<li style=\"line-height:normal;margin:12pt 0cm 0.0001pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Guest blogging<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin-left:36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Influencer collaborations<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin:0cm 0cm 12pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Content partnerships<\/span><\/span>\n<\/p>\n<\/li>\n<\/ul>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>Technical SEO<\/strong> also plays a role. Brands must:<\/span><\/span><\/p>\n<\/p>\n<ul>\n<li style=\"line-height:normal;margin:12pt 0cm 0.0001pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Ensure their sites are easily crawlable<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin-left:36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Optimize speed<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin-left:36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Fix broken links<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin:0cm 0cm 12pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Improve site navigation<\/span><\/span>\n<\/p>\n<\/li>\n<\/ul>\n<p style=\"line-height:normal\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>5. Paid Media as a Support for SEO<\/strong><\/span><strong><\/strong><\/span><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Although paid media does not directly influence SEO rankings, it plays a crucial role in enhancing visibility and brand recognition.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">&#8220;Companies with a growth mindset recognize that SEO and paid media complement each other. A well-rounded approach will boost your brand\u2019s message and speed up results,&#8221;<\/span><\/i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"> Akshay explains.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>Key Benefits of Paid Media:<\/strong><\/span><strong><\/strong><\/span><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li style=\"line-height:normal;margin:12pt 0cm 0.0001pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Increase traffic<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin-left:36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Generate backlinks<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin:0cm 0cm 12pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Broaden reach<\/span><\/span>\n<\/p>\n<\/li>\n<\/ul>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">These efforts contribute to long-term SEO objectives.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>Core Web Vitals: Importance of User Experience<\/strong><\/span><strong><\/strong><\/span><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Google\u2019s Core Web Vitals assess key performance indicators such as page speed, interactivity, and visual stability. These factors are vital for both rankings and user satisfaction:<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Page load time should be under 2.5 seconds, with quick interactivity and minimal response times. A stable and visually consistent browsing experience is a must.\u00a0<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>Mobile-First Indexing Is the Way Forward<\/strong><\/span><strong><\/strong><\/span><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Google now emphasises <strong>mobile-first indexing<\/strong>, ranking sites based on their mobile versions.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">&#8220;If your website isn\u2019t optimized for mobile, you risk losing both rankings and customers,&#8221;<\/span><\/i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"> Akshay cautions.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>Steps to Optimize for Mobile:<\/strong><\/span><strong><\/strong><\/span><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li style=\"line-height:normal;margin:12pt 0cm 0.0001pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Prioritize responsive design<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin-left:36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Use Accelerated Mobile Pages (AMP)<\/span><\/span>\n<\/p>\n<\/li>\n<li style=\"line-height:normal;margin:0cm 0cm 12pt 36pt\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Ensure smooth user experiences across all devices<\/span><\/span>\n<\/p>\n<\/li>\n<\/ul>\n<p style=\"line-height:normal\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"><strong>Voice Search Is Growing<\/strong><\/span><strong><\/strong><\/span><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">Voice search is changing how people use search engines. Akshay Patni believes businesses must focus on <strong>conversational and question-based keywords<\/strong>.<\/span><\/span><\/p>\n<\/p>\n<p style=\"line-height:normal;margin:12pt 0cm\"><span style=\"font-family:Poppins\"><i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\">&#8220;Optimizing for voice search means understanding what users want and how they search locally. Brands that adopt voice-first strategies will attract this new audience,&#8221;<\/span><\/i><span lang=\"en\" dir=\"ltr\" xml:lang=\"en\"> he states.<\/span><\/span><\/p>\n        <div class=\"booster-block booster-reactions-block\">\n            <div class=\"twp-reactions-icons\">\n                \n                <div class=\"twp-reacts-wrap\">\n                    <a react-data=\"be-react-1\" post-id=\"19401\" class=\"be-face-icons un-reacted\" href=\"javascript:void(0)\">\n                        <img decoding=\"async\" src=\"https:\/\/popularreads.co\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/happy.svg\" alt=\"Happy\">\n                    <\/a>\n                    <div class=\"twp-reaction-title\">\n                        Happy                    <\/div>\n                    <div class=\"twp-count-percent\">\n                                                    <span style=\"display: none;\" class=\"twp-react-count\">0<\/span>\n                        \n           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