{"id":20741,"date":"2025-01-20T15:06:08","date_gmt":"2025-01-20T15:06:08","guid":{"rendered":"https:\/\/popularreads.co\/idfc-first-bank-launches-all-new-first-ea%e2%82%b9n-rupay-credit-card\/"},"modified":"2025-01-20T15:06:08","modified_gmt":"2025-01-20T15:06:08","slug":"idfc-first-bank-launches-all-new-first-ea%e2%82%b9n-rupay-credit-card","status":"publish","type":"post","link":"https:\/\/popularreads.co\/?p=20741","title":{"rendered":"IDFC FIRST Bank Launches all new FIRST EA\u20b9N RuPay Credit Card"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>6 Minute, 52 Second <\/div>\n\n <\/div>

Enables Credit on UPI through Fixed Deposit-backed, virtual credit card offering 1% cashback on UPI transactions, and democratizes access to credit.<\/span><\/i><\/span><\/p>\n

20th<\/sup> January, 2025, Mumbai:<\/strong> IDFC FIRST Bank<\/strong>, in partnership with RuPay, a global card payment network from India, proudly announces the launch of the UPI enabled RuPay Credit Card called <\/strong>\u2013 FIRST EA\u20b9N.<\/strong> This credit card is backed by Fixed Deposit and hence everyone is eligible to instantly avail this unique credit card, online. It also offers cashback on UPI payments thus making the product rewarding for users.<\/span><\/span><\/p>\n

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What sets it apart is that the Fixed Deposit creation is seamlessly integrated within the credit card application for all customers. Thus customers get an unmatched opportunity to avail credit on UPI, earn rewards, and simultaneously earn attractive interest rates on Fixed Deposits.<\/span><\/span><\/p>\n

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In addition to its inclusive approach, the card\u2019s seamless integration with UPI opens a world of possibilities, offering universal access to over 60 million UPI-enabled merchants across India. With every UPI spend, customers earn upto 1% cashback<\/strong>, making every transaction rewarding.<\/span>\u00a0<\/span><\/p>\n

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\u201cWe are thrilled to announce the launch of the FIRST EA\u20b9N RuPay Credit Card, specifically designed for first time Credit Card users as a gateway product to the financial services world said Mr. Shirish Bhandari, Head- Credit Cards, FASTag and Loyalty, at IDFC FIRST Bank\u201d.<\/strong><\/span>\u00a0<\/strong><\/i><\/span><\/p>\n

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He further added<\/strong>, <\/span>\u201cthis fixed deposit backed credit card is available online and instantly makes every day UPI payments super rewarding with a simple 1% cashback credited automatically to the card account. It inherently offers efficient money savings and growth with the linked interest-earning Fixed deposit- building credit, investment, and financial health together. It continues our philosophy of customer centricity in product conception and design – #getmorefromyourbank.\u201d<\/span><\/i><\/span><\/p>\n

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Speaking on the development<\/span>, Mr. Rajeeth Pillai, Chief of Relationship Management, NPCI<\/strong> said, “We are happy to launch FIRST EA\u20b9N RuPay Credit Card in partnership with IDFC FIRST Bank. This UPI-enabled virtual credit card is designed to make transactions both convenient and highly rewarding for cardholders. Through this offering, we are further enhancing credit accessibility while delivering greater value to users.”<\/span><\/i><\/span><\/p>\n

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Features and Benefits:<\/strong><\/span><\/span><\/p>\n