{"id":21137,"date":"2025-01-28T04:51:07","date_gmt":"2025-01-28T04:51:07","guid":{"rendered":"https:\/\/popularreads.co\/fomo-frenzy-fortune-lost-lessons-for-retail-investors-from-south-sea-bubble-by-wealth-wisdom-india\/"},"modified":"2025-01-28T04:51:07","modified_gmt":"2025-01-28T04:51:07","slug":"fomo-frenzy-fortune-lost-lessons-for-retail-investors-from-south-sea-bubble-by-wealth-wisdom-india","status":"publish","type":"post","link":"https:\/\/popularreads.co\/?p=21137","title":{"rendered":"FOMO, Frenzy, Fortune Lost: Lessons for Retail Investors From South Sea Bubble by Wealth Wisdom India"},"content":{"rendered":"
\n
\n \t<\/i> Read Time:<\/span>3 Minute, 48 Second <\/div>\n\n <\/div>

In the early 18th century, Sir Isaac Newton\u2014one of history\u2019s most brilliant scientific minds\u2014was swept up in the speculative mania of the South Sea Bubble, a period marked by intense public enthusiasm for the South Sea Company\u2019s stock. Established in 1711 as a British joint-stock company with exclusive trading rights in Spanish South America, the South Sea Company was backed by the British government, aiming to manage national debt by exchanging stock for government debt. The company\u2019s promise of immense wealth through exclusive trade routes captivated investors from all backgrounds, bolstered by government support that conveyed stability and profitability.<\/span><\/span><\/p>\n

People from all social backgrounds, from scientists to aristocrats, invested eagerly, driven by the promise of life-changing profits. Initially cautious, Newton entered early and sold his shares for a profit of around \u00a37,000\u2014a significant gain at the time. Yet, as the bubble swelled, he was drawn back in, captivated by the soaring prices and speculative fervour. Reflecting on the chaotic enthusiasm that followed, he famously remarked, \u201cI can calculate the motions of the heavenly bodies, but not the madness of people.\u201d Unfortunately, he reinvested at the bubble\u2019s peak, shortly before it burst. The collapse cost him roughly \u00a320,000, a devastating loss equating to millions today, leading him to abandon financial pursuits entirely.<\/span><\/span><\/p>\n

Newton\u2019s subsequent losses in the bubble highlight a timeless lesson on the risks of speculation, herd behaviour, and the fragility of financial markets\u2014a message that remains pertinent even today as retail investors, swayed by social media, navigate similarly volatile markets.<\/span><\/span><\/p>\n

Lessons from the South Sea Bubble: Parallels in Today\u2019s Retail Investor Behavior<\/span><\/span><\/p>\n

The South Sea Bubble of 1720 provides valuable insights into speculative markets and investor psychology, with lessons that remain relevant today. Dr. Ratish Gupta, Director of Wealth Wisdom India Pvt. Ltd. (<\/span><\/span>WWIPL.com<\/span><\/span><\/a>), highlights striking similarities between the behaviours of modern retail investors and those during the Bubble. Driven by fear of missing out (FOMO), speculative risk-taking, and a quest for quick profits, today’s investors mirror the same patterns. Dr. Gupta outlines the key parallels below:<\/span><\/span><\/p>\n

    \n
  1. Just as investors rushed to the South Sea Company, today’s retail investors chase tech stocks, cryptocurrencies, and meme stocks like GameStop and AMC. Social media amplifies these trends, leading to impulsive decisions.<\/span><\/span><\/li>\n
  2. The pursuit of rapid returns in the South Sea Bubble mirrors today’s speculative behavior. Retail investors often neglect fundamentals, focusing on hype, as seen in the 2021 GameStop surge.<\/span><\/span><\/li>\n
  3. In 1720, investors disregarded the South Sea Company\u2019s true worth, much like today’s investors who focus on price trends over business models, risking losses when bubbles burst.<\/span><\/span><\/li>\n
  4. Both in 1720 and today, retail investors flock to assets seen as \u201csafe\u201d or government-backed, ignoring inherent speculative risks, as with the South Sea Company or current institutional endorsements.<\/span><\/span><\/li>\n
  5. Modern platforms like Robinhood have made markets more accessible, encouraging impulsive trades, similar to the speculative rush during the South Sea era.<\/span><\/span><\/li>\n
  6. The South Sea Bubble underscores how emotions like greed and FOMO cloud judgement. Today’s retail investors, driven by these feelings, often enter overheating markets late, suffering when bubbles burst, as seen in recent tech and crypto crashes.<\/span><\/span><\/li>\n<\/ol>\n

    Key Takeaways for Today\u2019s Retail Investors<\/strong><\/span><\/span>
    Dr. Ratish emphasizes the importance of learning from history and highlights important insights for retail investors to consider when making strategic investments. These include:\u00a0<\/span><\/span><\/p>\n

      \n
    1. Question the Hype: Like the South Sea Bubble of 1720, assets that rise without clear value may be driven by hype. Retail investors should look beyond the excitement and assess the fundamentals.<\/span><\/span><\/li>\n
    2. Evaluate Fundamentals<\/span><\/span><\/a>: Focus on a company\u2019s earnings, growth potential, or tech value, not just momentum. Quick gains from trends can lead to big losses without solid fundamentals.<\/span><\/span><\/li>\n
    3. Recognize Emotional Triggers: FOMO and greed can cloud judgment. Being aware of these emotions helps investors make rational decisions.<\/span><\/span><\/li>\n
    4. Prioritise Long-Term Goals: Speculative bubbles often reward early investors, leaving latecomers with losses. A long-term outlook helps mitigate risks and avoid chasing short-term trends.<\/span><\/span><\/li>\n
    5. Use Modern Tools Wisely: While trading platforms offer ease, they require discipline. Investors should trade with a clear strategy and an understanding of risks.<\/span><\/span><\/li>\n<\/ol>\n

      The South Sea Bubble serves as a stark reminder of the unpredictability of markets, where even the most rational can fall prey to speculative frenzy. Today\u2019s retail investors enjoy unmatched access to information and influence, yet the risks of hype, speculation, and herd mentality remain unchanged. By studying history and embracing disciplined, research-driven strategies, investors can navigate markets more resiliently, minimizing the risk of becoming another cautionary tale.<\/span><\/span><\/p>\n

      \n
      \n \n
      \n \n \"Happy\"\n <\/a>\n
      \n Happy <\/div>\n
      \n 0<\/span>\n \n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
      \n \n \"Sad\"\n <\/a>\n
      \n Sad <\/div>\n
      \n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
      \n \n \"Excited\"\n <\/a>\n
      \n Excited <\/div>\n
      \n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
      \n \n \"Sleepy\"\n <\/a>\n
      \n Sleepy <\/div>\n
      \n 0<\/span>\n \n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
      \n \n \"Angry\"\n <\/a>\n
      Angry<\/div>\n
      \n 0<\/span>\n 0<\/span> %<\/span>\n \n <\/div>\n <\/div>\n\n
      \n \n \"Surprise\"\n <\/a>\n
      Surprise<\/div>\n
      \n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n ","protected":false},"excerpt":{"rendered":"

      In the early 18th century, Sir Isaac Newton\u2014one of history\u2019s most brilliant scientific minds\u2014was swept up in the speculative mania of the South Sea Bubble, a period marked by intense public enthusiasm for the South Sea Company\u2019s stock. Established in 1711 as a British joint-stock company with exclusive trading rights in Spanish South America, the […]<\/p>\n","protected":false},"author":1,"featured_media":21138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-21137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-news"],"yoast_head":"\nFOMO, Frenzy, Fortune Lost: Lessons for Retail Investors From South Sea Bubble by Wealth Wisdom India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popularreads.co\/?p=21137\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FOMO, Frenzy, Fortune Lost: Lessons for Retail Investors From South Sea Bubble by Wealth Wisdom India\" \/>\n<meta property=\"og:description\" content=\"In the early 18th century, Sir Isaac Newton\u2014one of history\u2019s most brilliant scientific minds\u2014was swept up in the speculative mania of the South Sea Bubble, a period marked by intense public enthusiasm for the South Sea Company\u2019s stock. Established in 1711 as a British joint-stock company with exclusive trading rights in Spanish South America, the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/popularreads.co\/?p=21137\" \/>\n<meta property=\"og:site_name\" content=\"Popular Reads\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-28T04:51:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/popularreads.co\/wp-content\/uploads\/2025\/01\/173803986864441448773.1738039697510_content_img.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21137#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21137\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/#\\\/schema\\\/person\\\/9e92abcc10fa4f78227517a6782ef83c\"},\"headline\":\"FOMO, Frenzy, Fortune Lost: Lessons for Retail Investors From South Sea Bubble by Wealth Wisdom India\",\"datePublished\":\"2025-01-28T04:51:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21137\"},\"wordCount\":766,\"publisher\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21137#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/popularreads.co\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/173803986864441448773.1738039697510_content_img.jpg\",\"articleSection\":[\"Agency News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21137\",\"url\":\"https:\\\/\\\/popularreads.co\\\/?p=21137\",\"name\":\"FOMO, Frenzy, Fortune Lost: Lessons for Retail Investors From South Sea Bubble by Wealth Wisdom India\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21137#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21137#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/popularreads.co\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/173803986864441448773.1738039697510_content_img.jpg\",\"datePublished\":\"2025-01-28T04:51:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21137#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/popularreads.co\\\/?p=21137\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21137#primaryimage\",\"url\":\"https:\\\/\\\/popularreads.co\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/173803986864441448773.1738039697510_content_img.jpg\",\"contentUrl\":\"https:\\\/\\\/popularreads.co\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/173803986864441448773.1738039697510_content_img.jpg\",\"width\":930,\"height\":666,\"caption\":\"FOMO, Frenzy, Fortune Lost: Lessons for Retail Investors From South Sea Bubble by Wealth Wisdom India\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21137#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/popularreads.co\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FOMO, Frenzy, Fortune Lost: Lessons for Retail Investors From South Sea Bubble by Wealth Wisdom India\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/#website\",\"url\":\"https:\\\/\\\/popularreads.co\\\/\",\"name\":\"Popular Reads\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/popularreads.co\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/#organization\",\"name\":\"Popular Reads\",\"url\":\"https:\\\/\\\/popularreads.co\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/popularreads.co\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Popular-Reads_Logo_Design-300.png\",\"contentUrl\":\"https:\\\/\\\/popularreads.co\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Popular-Reads_Logo_Design-300.png\",\"width\":300,\"height\":80,\"caption\":\"Popular Reads\"},\"image\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/#\\\/schema\\\/person\\\/9e92abcc10fa4f78227517a6782ef83c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6be411a6d0f7b01ba2c4803c9a00e5f9b7217beca69d3196391be82ee712ac1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6be411a6d0f7b01ba2c4803c9a00e5f9b7217beca69d3196391be82ee712ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6be411a6d0f7b01ba2c4803c9a00e5f9b7217beca69d3196391be82ee712ac1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/popularreads.co\"],\"url\":\"https:\\\/\\\/popularreads.co\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FOMO, Frenzy, Fortune Lost: Lessons for Retail Investors From South Sea Bubble by Wealth Wisdom India","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/popularreads.co\/?p=21137","og_locale":"en_US","og_type":"article","og_title":"FOMO, Frenzy, Fortune Lost: Lessons for Retail Investors From South Sea Bubble by Wealth Wisdom India","og_description":"In the early 18th century, Sir Isaac Newton\u2014one of history\u2019s most brilliant scientific minds\u2014was swept up in the speculative mania of the South Sea Bubble, a period marked by intense public enthusiasm for the South Sea Company\u2019s stock. Established in 1711 as a British joint-stock company with exclusive trading rights in Spanish South America, the […]","og_url":"https:\/\/popularreads.co\/?p=21137","og_site_name":"Popular Reads","article_published_time":"2025-01-28T04:51:07+00:00","og_image":[{"width":930,"height":666,"url":"https:\/\/popularreads.co\/wp-content\/uploads\/2025\/01\/173803986864441448773.1738039697510_content_img.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/popularreads.co\/?p=21137#article","isPartOf":{"@id":"https:\/\/popularreads.co\/?p=21137"},"author":{"name":"admin","@id":"https:\/\/popularreads.co\/#\/schema\/person\/9e92abcc10fa4f78227517a6782ef83c"},"headline":"FOMO, Frenzy, Fortune Lost: Lessons for Retail Investors From South Sea Bubble by Wealth Wisdom India","datePublished":"2025-01-28T04:51:07+00:00","mainEntityOfPage":{"@id":"https:\/\/popularreads.co\/?p=21137"},"wordCount":766,"publisher":{"@id":"https:\/\/popularreads.co\/#organization"},"image":{"@id":"https:\/\/popularreads.co\/?p=21137#primaryimage"},"thumbnailUrl":"https:\/\/popularreads.co\/wp-content\/uploads\/2025\/01\/173803986864441448773.1738039697510_content_img.jpg","articleSection":["Agency News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/popularreads.co\/?p=21137","url":"https:\/\/popularreads.co\/?p=21137","name":"FOMO, Frenzy, Fortune Lost: Lessons for Retail Investors From South Sea Bubble by Wealth Wisdom India","isPartOf":{"@id":"https:\/\/popularreads.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/popularreads.co\/?p=21137#primaryimage"},"image":{"@id":"https:\/\/popularreads.co\/?p=21137#primaryimage"},"thumbnailUrl":"https:\/\/popularreads.co\/wp-content\/uploads\/2025\/01\/173803986864441448773.1738039697510_content_img.jpg","datePublished":"2025-01-28T04:51:07+00:00","breadcrumb":{"@id":"https:\/\/popularreads.co\/?p=21137#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/popularreads.co\/?p=21137"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/popularreads.co\/?p=21137#primaryimage","url":"https:\/\/popularreads.co\/wp-content\/uploads\/2025\/01\/173803986864441448773.1738039697510_content_img.jpg","contentUrl":"https:\/\/popularreads.co\/wp-content\/uploads\/2025\/01\/173803986864441448773.1738039697510_content_img.jpg","width":930,"height":666,"caption":"FOMO, Frenzy, Fortune Lost: Lessons for Retail Investors From South Sea Bubble by Wealth Wisdom India"},{"@type":"BreadcrumbList","@id":"https:\/\/popularreads.co\/?p=21137#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/popularreads.co\/"},{"@type":"ListItem","position":2,"name":"FOMO, Frenzy, Fortune Lost: Lessons for Retail Investors From South Sea Bubble by Wealth Wisdom India"}]},{"@type":"WebSite","@id":"https:\/\/popularreads.co\/#website","url":"https:\/\/popularreads.co\/","name":"Popular Reads","description":"","publisher":{"@id":"https:\/\/popularreads.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/popularreads.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/popularreads.co\/#organization","name":"Popular Reads","url":"https:\/\/popularreads.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/popularreads.co\/#\/schema\/logo\/image\/","url":"https:\/\/popularreads.co\/wp-content\/uploads\/2022\/04\/Popular-Reads_Logo_Design-300.png","contentUrl":"https:\/\/popularreads.co\/wp-content\/uploads\/2022\/04\/Popular-Reads_Logo_Design-300.png","width":300,"height":80,"caption":"Popular Reads"},"image":{"@id":"https:\/\/popularreads.co\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/popularreads.co\/#\/schema\/person\/9e92abcc10fa4f78227517a6782ef83c","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a6be411a6d0f7b01ba2c4803c9a00e5f9b7217beca69d3196391be82ee712ac1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a6be411a6d0f7b01ba2c4803c9a00e5f9b7217beca69d3196391be82ee712ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6be411a6d0f7b01ba2c4803c9a00e5f9b7217beca69d3196391be82ee712ac1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/popularreads.co"],"url":"https:\/\/popularreads.co\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/popularreads.co\/index.php?rest_route=\/wp\/v2\/posts\/21137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popularreads.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/popularreads.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/popularreads.co\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/popularreads.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21137"}],"version-history":[{"count":0,"href":"https:\/\/popularreads.co\/index.php?rest_route=\/wp\/v2\/posts\/21137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popularreads.co\/index.php?rest_route=\/wp\/v2\/media\/21138"}],"wp:attachment":[{"href":"https:\/\/popularreads.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/popularreads.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/popularreads.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}