{"id":21403,"date":"2025-01-31T11:05:06","date_gmt":"2025-01-31T11:05:06","guid":{"rendered":"https:\/\/popularreads.co\/nykaa-makes-its-ott-debut-with-nykaa-wali-shaadi-in-partnership-with-jio-cinema-and-tiger-telly\/"},"modified":"2025-01-31T11:05:06","modified_gmt":"2025-01-31T11:05:06","slug":"nykaa-makes-its-ott-debut-with-nykaa-wali-shaadi-in-partnership-with-jio-cinema-and-tiger-telly","status":"publish","type":"post","link":"https:\/\/popularreads.co\/?p=21403","title":{"rendered":"Nykaa makes its OTT debut with \u2018Nykaa Wali Shaadi\u2019 in partnership with Jio Cinema and Tiger Telly"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>6 Minute, 40 Second <\/div>\n\n <\/div>

Mumbai, 31st<\/sup> January 2024:<\/strong>\u00a0<\/span><\/span><\/p>\n

Produced by Tiger Telly – Zoya Akhtar and Reema Kagti\u2019s advertisement vertical that tells stories across shorter formats, <\/span>Nykaa Wali Shaadi<\/span><\/i> is a celebration of beauty, love, and the deep connection between the couple. Premiering on Jio Cinema on 31st January, the series features four real brides as Nykaa gives them the bridal beauty look of their dreams, documented against the backdrop of their wedding.<\/span><\/span><\/p>\n

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Link to the promo:\u00a0<\/span><\/span>www.youtube.com\/watch?v=-IJGy0lUR8w<\/u><\/span><\/span><\/a><\/p>\n

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In every Indian wedding, the bride\u2019s beauty is not just an element, it\u2019s the centerpiece of the celebration. While once the bride\u2019s outfit was the focal point of her transformation, today, makeup has evolved into a defining element of her bridal journey. Her look is a culmination of dreams, traditions, and meticulous planning, immortalized in photographs and videos that become cherished memories for a lifetime. For a bride, choosing the right makeup artist is akin to selecting the perfect lehenga, it\u2019s about trust, vision, and crafting a look that captures her essence. Nykaa, as a trusted beauty partner, understands the importance of this moment, offering brides expert guidance, personalized recommendations, and a world of beauty solutions to ensure every detail – every flick of eyeliner, every sweep of highlighter – is perfect for her big day.<\/span>\u00a0<\/span><\/p>\n

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Nykaa Wali Shaadi<\/span><\/i> follows the journeys of four real brides as they explore beauty in its many forms. From the significance of kajal for nazar, to curating the perfect bridal look through moodboarding, to working with makeup artists who understand the bride’s vision for their special day – each bride experiences a transformation. The moment they reveal their bridal look, with their loved ones by their side, is a moment filled with overwhelming emotion and pure joy. This is bridal beauty: shared, powerful, and dedicated entirely to her. The bride is the main character of her story, and Nykaa is her ally, guiding her to find her own version of beautiful.<\/span><\/span><\/p>\n

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MEET THE BRIDES:<\/strong><\/span>\u00a0<\/strong><\/span><\/p>\n

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Jagriti Rajulu: The Triumph of Resilience<\/strong><\/span><\/span>
Jagriti\u2019s wedding is a celebration not just of love but of survival. Diagnosed with breast cancer shortly after her engagement, she faced months of surgery, chemotherapy, and radiation, but through it all, she never gave up on her dream of a vibrant wedding. Her story is one of recovery, of transformation, and of the profound beauty that comes from within.<\/span><\/span><\/p>\n

Seema Priyanka Gowdar: Beauty in Strength<\/strong><\/span><\/span>
Seema has dedicated her life to serving her country, from the Indo-China border to UN peacekeeping missions in Sudan. A decorated army officer, she\u2019s always put others first. Her wedding is not just a celebration of love\u2014it\u2019s a moment for Seema to step into her own beauty, to recognize her worth, and to allow herself to be celebrated.<\/span>\u00a0<\/span><\/p>\n

Maiti Shahani Kapoor: A Love That Embraces All<\/strong><\/span><\/span>
Maiti\u2019s wedding is a beautiful blend of cultures, celebrating her Nepali-Sindhi heritage and her partner Mushad\u2019s Parsi-Punjabi roots. As she prepares for her big day, Maiti\u2019s journey is a testament to the beauty of embracing diversity and identity. Nykaa helped her find a look that beautifully mirrored her personal evolution\u2014one that honors tradition and celebrates modernity, reminding us that beauty is unique to each individual.<\/span><\/span><\/p>\n

Avantika Chhabria: A Love Manifested\u00a0<\/strong><\/span><\/span><\/p>\n

Avantika and Divyam\u2019s story is a testament to serendipity and the magic of manifesting love. They met in 7th grade and an unexpected twist sparked a friendship destined to blossom into a lifelong bond. Over 15 years, their love grew with them, evolving from puppy love to a partnership built on trust, laughter, and shared dreams. “We believe we manifested each other,” Avantika shares. “What started as a friendship became love, and even after all this time, it feels like the beginning.”<\/span><\/span><\/p>\n

Falguni Nayar, Executive Chairperson, MD & CEO of Nykaa,<\/strong><\/span> <\/strong>shared, “Weddings are pivotal beauty moments, and at Nykaa, we understand how essential it is for brides to feel confident and radiant on their special day. We have always believed that beauty is personal\u2014it\u2019s about embracing your true self. We\u2019re not just selling products; we\u2019re here to guide, educate, and empower our customers to feel confident in who they are. Whether through our online platforms or in our stores across India, we connect with them on a deeper level, offering expert advice and personalized guidance to help them discover the beauty that\u2019s uniquely theirs.”<\/span><\/i><\/span><\/p>\n

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Zoya Akhtar added<\/strong><\/span> <\/strong>\u201cAt Tiger Baby, we endeavour to tell stories that though diverse in format, are equally impactful. Through our collaboration with Nykaa, we got to highlight the glory of Indian weddings through powerful narratives that celebrate women and beauty both inner and outer.\u201d<\/span>\u00a0<\/i><\/span><\/p>\n

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Reema Kagti said<\/strong>,<\/span> \u201cPartnering with Nykaa on this exciting project allows us to bring authentic narratives of strength and beauty to life. With Tiger Telly, we\u2019re crafting powerful stories in both short and long formats, and we look forward to sharing these heartfelt, empowering journeys with the viewers.\u201d<\/span><\/i><\/span><\/p>\n

Talking about this Partnership, Vivek Mohan Sharma, Head – Branded Content & MTV Properties Revenue, JioStar <\/strong>says<\/span> <\/strong>\u201cWe\u2019re constantly challenging the status quo with boundary-pushing collaborations, and Nykaa Wali Shaadi is a perfect example of this approach. This isn\u2019t just another beauty show; it\u2019s a celebration of real brides and their personal stories, crafted with Nykaa\u2019s ethos of personalized, inclusive beauty at its core. Through this partnership we\u2019re driving an emotional connection with audiences creating a moment of real transformation. This collaboration delivers a powerful brand experience, amplifying Nykaa\u2019s presence and impact, while offering our viewers content that resonates on a deeper, more meaningful level.\u201d<\/span><\/i><\/span><\/p>\n

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Mark your calendar for\u00a031st\u00a0January for\u00a0the premiere of\u00a0<\/strong><\/span>Nykaa Wali Shaadi<\/strong><\/span><\/i>\u00a0on Jio Cinema, and see how Nykaa helps brides find their beautiful on their big day.<\/strong><\/span><\/span><\/p>\n

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Here is what the brides have to say!<\/strong><\/span><\/span><\/p>\n

“My wedding day was a celebration of love, life, resilience, and strength. I loved how I looked and thoroughly enjoyed being part of the show. By staying true to my skin tone, hair length, makeup style, and heritage\u2014while marrying the man of my dreams and being surrounded by the people who matter most\u2014I felt truly radiant. I\u2019ve learnt that beauty comes alive in the way you love yourself despite the changes, in the kindness you show others, and in the resilience that keeps you moving forward. My wedding look wasn\u2019t just about appearance, it captured the strength and transformation I’ve embraced, making the celebrations truly memorable.” – Jagriti<\/strong><\/span><\/i><\/span><\/p>\n

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“My journey with Nykaa during our wedding was about more than just beauty, it was about embracing courage, individuality, and elegance. As a woman guarding the nation, I’ve always believed in leading with strength and resilience. From boots to heels, this collaboration symbolized my transformation, showing how boldness and beauty coexist. Nykaa brought together incredible talent and creativity, making every moment unforgettable. The artistry wasn\u2019t just about enhancing my look; it honored the story of a woman who balances grace with grit. I envisioned our wedding as a dream celebration, and with Nykaa\u2019s touch, it truly became one. Thank you for making me feel stunning and elevating the entire experience, it was a true reflection of who I am: fearless, bold, and unapologetically me!” – Seema<\/strong><\/span><\/i><\/span><\/p>\n

\u201c<\/span>My three-day journey with the Nykaa team was unforgettable, thanks to their incredible support. They made everything smooth and so much fun. Nykaa helped me embrace my individuality and reminded me that beauty isn\u2019t just about how we look\u2014it\u2019s about feeling confident and strong. When we feel confident, we truly shine.\u201d \u2013 Maiti<\/strong><\/span><\/i><\/span><\/p>\n

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“Working with the Nykaa Wali Shaadi team felt like a perfect extension of our journey. From the start, it was about celebrating the love Divyam and I have nurtured over 15 years. The process was seamless, joyful, and unforgettable, just like our story. It was a beautiful manifestation of everything we dreamed of.” \u2013 Avantika<\/strong><\/span><\/i><\/span><\/p>\n

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Catch all the action on\u00a0<\/span><\/span>@mynykaa’s<\/u><\/span><\/span><\/a>\u00a0Instagram Channel.<\/span><\/span><\/p>\n

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