{"id":21667,"date":"2025-02-05T12:44:07","date_gmt":"2025-02-05T12:44:07","guid":{"rendered":"https:\/\/popularreads.co\/software-spending-surges-for-indian-businesses-in-2025-driven-by-rapid-technological-advancements-says-capterra-study\/"},"modified":"2025-02-05T12:44:07","modified_gmt":"2025-02-05T12:44:07","slug":"software-spending-surges-for-indian-businesses-in-2025-driven-by-rapid-technological-advancements-says-capterra-study","status":"publish","type":"post","link":"https:\/\/popularreads.co\/?p=21667","title":{"rendered":"SOFTWARE SPENDING SURGES FOR INDIAN BUSINESSES IN 2025; DRIVEN BY RAPID TECHNOLOGICAL ADVANCEMENTS, SAYS CAPTERRA STUDY"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>2 Minute, 3 Second <\/div>\n\n <\/div>

Gurgaon, 5th February 2025 – A <\/span><\/span>new study<\/u><\/span><\/span><\/a> <\/span><\/span>conducted by Capterra reveals that Indian businesses are significantly increasing their software spending in 2025, fueled by the nation’s<\/span> <\/span>rapidly<\/span> <\/span>evolving<\/span> <\/span>tech<\/span> <\/span>landscape.<\/span> <\/span>The<\/span> <\/span>study,<\/span> <\/span>part<\/span> <\/span>of<\/span> <\/span>Capterra\u2019s<\/span> <\/span>2025<\/span> <\/span>Tech<\/span> <\/span>Trends Survey, examined the technology investment plans of 3,500 decision-makers across nine<\/span> <\/span>countries, including 350<\/span> <\/span>in <\/span>India.<\/span><\/span><\/p>\n

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Significant<\/span> <\/span>Spending<\/span> <\/span>Increases<\/span><\/span>:<\/span> <\/span>89%<\/span> <\/span>of<\/span> <\/span>Indian<\/span> <\/span>respondents<\/span> <\/span>surveyed<\/span> <\/span>plan<\/span> <\/span>to<\/span> <\/span>increase <\/span>their software spending by at least 5% in 2025, with 40% anticipating a substantial<\/span><\/span><\/p>\n

increase<\/span> <\/span>of<\/span> <\/span>15%<\/span> <\/span>or<\/span> <\/span>more.<\/span><\/span><\/p>\n

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SME<\/span> <\/span>Confidence<\/span><\/span>:<\/span> <\/span>Indian<\/span> <\/span>SMEs<\/span> <\/span>are<\/span> <\/span>demonstrating<\/span> <\/span>strong<\/span> <\/span>confidence<\/span> <\/span>in<\/span> <\/span>software investments, with 86% planning to increase spending. Notably, 33% of SMEs are expecting<\/span> <\/span>to<\/span> <\/span>raise<\/span> <\/span>spending<\/span> <\/span>by<\/span> <\/span>15%<\/span> <\/span>or<\/span> <\/span>more,<\/span> <\/span>significantly<\/span> <\/span>higher<\/span> <\/span>than<\/span> <\/span>the<\/span> <\/span>global<\/span> <\/span>average.<\/span><\/span><\/p>\n

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Customer reviews: the most influential factor in software <\/span>shortlisting<\/span><\/span><\/h1>\n

The study also revealed that customer reviews are the most influential source of information for Indian businesses when researching software vendors, with 45% of respondents<\/span> <\/span>citing<\/span> <\/span>them<\/span> <\/span>as<\/span> <\/span>crucial.<\/span> <\/span>Other<\/span> <\/span>key<\/span> <\/span>sources<\/span> <\/span>include<\/span> <\/span>Google\/search<\/span> <\/span>(42%)<\/span> <\/span>and product review websites (41%), highlighting the significant impact of online research. Furthermore, 42% of respondents emphasised the importance of recommendations from industry experts in their decision-making process.<\/span><\/span><\/p>\n

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Cybersecurity<\/span> <\/span>and<\/span> <\/span>AI<\/span> <\/span>Top<\/span> <\/span>Investment<\/span> <\/span>Priorities<\/span> <\/span>for<\/span> <\/span>2025<\/span><\/span><\/h1>\n

The<\/span> <\/span>top<\/span> <\/span>priorities<\/span> <\/span>for<\/span> <\/span>investment<\/span> <\/span>for<\/span> <\/span>Indian<\/span> <\/span>companies<\/span> <\/span>are<\/span> <\/span>IT<\/span> <\/span>security<\/span> <\/span>(44%),<\/span> <\/span>with<\/span> <\/span>a<\/span> <\/span>focus on cybersecurity and data protection, followed by artificial intelligence (AI) (42%). The survey also revealed significant interest in enhancing IT management (38%), improving IT architecture (36%) with a focus on VPN authentication and cloud storage, and strengthening marketing efforts (32%).<\/span><\/span><\/p>\n

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Commenting on the survey, David<\/span> <\/span>Jani,<\/span> <\/span>analyst<\/span> <\/span>of<\/span> <\/span>the<\/span> <\/span>study,<\/span> <\/span>said:<\/span> <\/span><\/span>\u201cAs seen<\/span> <\/span>in <\/span>our <\/span>data,<\/span> <\/span>Indian<\/span> <\/span>companies<\/span> <\/span>look<\/span> <\/span>set<\/span> <\/span>to<\/span> <\/span>prioritise<\/span> <\/span>software<\/span> <\/span>investment<\/span> <\/span>in<\/span> <\/span>2025<\/span> <\/span>to<\/span> <\/span>take<\/span> <\/span>advantage <\/span>of technological shifts, especially in fast-developing areas like IT and AI. Selecting an effective <\/span>software<\/span> <\/span>system<\/span> <\/span>that<\/span> <\/span>achieves<\/span> <\/span>business<\/span> <\/span>goals<\/span> <\/span>and<\/span> <\/span>delivers<\/span> <\/span>positive<\/span> <\/span>ROI<\/span> <\/span>is<\/span> <\/span>vital<\/span> <\/span>to<\/span> <\/span>take <\/span>advantage<\/span> <\/span>of<\/span> <\/span>that<\/span> <\/span>investment<\/span> <\/span>drive.<\/span> <\/span>Our<\/span> <\/span>findings<\/span> <\/span>to<\/span> <\/span>that<\/span> <\/span>end<\/span> <\/span>show<\/span> <\/span>that<\/span> <\/span>customer<\/span> <\/span>feedback<\/span> <\/span>is <\/span>a<\/span> <\/span>key<\/span> <\/span>influence<\/span> <\/span>when<\/span> <\/span>choosing<\/span> <\/span>potential<\/span> <\/span>systems<\/span> <\/span>for<\/span> <\/span>insights<\/span> <\/span>into<\/span> <\/span>the<\/span> <\/span>experience<\/span> <\/span>of<\/span> <\/span>adopting <\/span>new software into a business.\u201d<\/span><\/i><\/span><\/p>\n

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For<\/span> <\/span>further<\/span> <\/span>information,<\/span> <\/span>please<\/span> <\/span>visit<\/span> <\/span><\/span>capterra.in<\/u><\/span><\/span><\/a><\/p>\n

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About<\/span> <\/span>Capterra<\/span><\/span><\/p>\n

Capterra is the #1 B2B marketplace for organisations to find the right software. Our platform connects buyers to over 2 million verified user reviews about products spanning 1,000 categories and offers actionable, objective insights and recommendations to help them find the best product for their specific<\/span> <\/span>business<\/span> <\/span>needs.<\/span><\/span><\/p>\n

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Press<\/span> <\/span>Contact<\/span><\/span><\/p>\n

Palash<\/span> <\/span>Bhattacharjee,<\/span> <\/span><\/span>palash.bhattacharjee@gartner.com<\/u><\/span><\/span><\/a><\/p>\n

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Gurgaon, 5th February 2025 – A new study conducted by Capterra reveals that Indian businesses are significantly increasing their software spending in 2025, fueled by the nation’s rapidly evolving tech landscape. The study, part of Capterra\u2019s 2025 Tech Trends Survey, examined the technology investment plans of 3,500 decision-makers across nine countries, including 350 in India. 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