{"id":21729,"date":"2025-02-15T11:38:06","date_gmt":"2025-02-15T11:38:06","guid":{"rendered":"https:\/\/popularreads.co\/the-transition-from-radio-to-podcast-ft-ramesh-menon-on-brand-ki-baat-by-newsreach\/"},"modified":"2025-02-15T11:38:06","modified_gmt":"2025-02-15T11:38:06","slug":"the-transition-from-radio-to-podcast-ft-ramesh-menon-on-brand-ki-baat-by-newsreach","status":"publish","type":"post","link":"https:\/\/popularreads.co\/?p=21729","title":{"rendered":"The Transition from Radio to Podcast Ft. Ramesh Menon on Brand Ki Baat by NewsReach"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>4 Minute, 46 Second <\/div>\n\n <\/div>

NewsReach brings you unfiltered stories from professionals shaping the world of branding on Brand ki Baat.<\/span>\u00a0<\/i><\/span><\/p>\n

Radio has always been more than just a medium for music and news\u2014it has been a powerful force in shaping conversations, culture, and communities. While traditional radio once dominated the airwaves, the rise of digital platforms has transformed the way people engage with audio content. The shift from static-filled transmissions to on-demand streaming has redefined the listening experience, making it more personal and interactive than ever before. Today, while radio still holds its space, the audio landscape has expanded to include podcasts, offering niche, long-form, and deeply engaging content tailored to individual preferences. From daily news briefings to industry deep dives and storytelling series, podcasts have taken the essence of radio\u2014informing, entertaining, and connecting people\u2014and evolved it into a format that fits the modern listener\u2019s lifestyle. The focus is no longer just on broadcasting; it\u2019s on building communities, fostering dialogue, and delivering content that resonates on a more intimate level.<\/span><\/span><\/p>\n

Welcome to <\/span><\/span>Crafting Bharat<\/u><\/span><\/i><\/span><\/a>: Brand Ki Baat<\/span><\/i>, an industry-first podcast that takes you behind the curtain to meet the change makers shaping brands and industries alike. In this engaging episode, host <\/span>Shubhreet Kaur, VP \u2013 Integration at Adfactors PR<\/span><\/i>, sits down with <\/span>Ramesh Menon, the stalwart<\/span><\/i> behind <\/span>Fever FM\u2019s<\/span><\/i> incredible transformation, for an insightful conversation.<\/span><\/span><\/p>\n

This series is proudly brought to you by <\/span><\/span>NewsReach<\/u><\/span><\/span><\/a>, India\u2019s leading PR-tech platform, with segment partner Blue Tea, gifting partner The Forbidden Journeys, insurance partner Beacon Insurance Brokers Pvt Ltd and wardrobe partner White Chaos. Tune in for stories, insights, and inspiration!<\/span><\/span><\/p>\n

video link: <\/span><\/span>https:\/\/www.youtube.com\/watch?v=51zJ4d2_AaY<\/span><\/span><\/a>\u00a0<\/span><\/span><\/p>\n

Edited Excerpts:<\/span><\/span><\/p>\n

How has your journey evolved across different industries, and what stands out as the key learning?<\/strong><\/span><\/span><\/p>\n

Ramesh Menon:<\/strong> My journey has been an exciting one, spanning 15 years in FMCG, 10 years in retail, 6 years in telecom, and now 5 years in media. Across these industries, one thing has remained constant\u2014my focus on people and understanding products through human interactions.<\/span><\/span><\/p>\n

\u201cTo me, it\u2019s more about the people, the consumer, and the interactions\u2014not the business itself”.<\/span><\/i> That\u2019s always been my secret formula. For instance, when I started in the radio, I didn\u2019t know much about it. I hardly even listened to it! But I adapted quickly, and that\u2019s the key\u2014<\/span> \u201cYou need to be agile enough to learn things faster; then the \u2018aha moments will come naturally.\u201d<\/span><\/i><\/span><\/p>\n

What is your approach to fostering diversity and cultural synergy in the workplace?<\/strong><\/span><\/span><\/p>\n

Ramesh Menon: <\/strong><\/span>I believe the first step is not to recognize differences at all. Whether it\u2019s gender, age, or regional backgrounds, I don\u2019t let those distinctions affect how I interact with people.\u201d People are people. As long as they can deliver and stay agile in a fast-changing environment, they\u2019re valuable.\u201d I\u2019ve never thought about discriminating, and I think that mindset makes it easier to create an inclusive culture. If you focus on the work and the potential of individuals rather than their identities, the synergy happens naturally.<\/span><\/i><\/span><\/p>\n

How has podcasting and audio content evolved over the years, and where do you see it heading?<\/strong><\/span><\/span><\/p>\n

Ramesh Menon:<\/strong><\/span> Podcasting and audio content have come a long way. \u201cContent is permanent; mediums will change, platforms will change, but people want good content.” While short-form content is dominating right now, I see a shift back toward long-form content. \u201cPeople are craving depth, education, and meaningful engagement.\u201d At the same time, podcasting has evolved from being purely audio to incorporating video, and who knows what the next step will be? It\u2019s all about staying relevant and agile as a creator.<\/span><\/i><\/span><\/p>\n

What legacy do you hope to leave behind in branding and communication?<\/strong><\/span><\/span><\/p>\n

\u00a0<\/p>\n

Ramesh Menon:<\/strong> <\/span>I hope my legacy is about agility and self-improvement. I want people to remember that being adaptable and constantly upgrading themselves is the way to survive and thrive in this industry. \u201cYour personal brand is just as important as the brands you work for. Never undersell yourself\u2014always strive to be the best version of yourself, just like you\u2019d upgrade a product to version 2.0.\u201d<\/span><\/i><\/span><\/p>\n

Do you think short-form content will dominate in the future?<\/strong><\/span><\/span><\/p>\n

Ramesh Menon:<\/strong> Short-form content is already dominating, but I think there\u2019s room for both short-form and long-form to coexist. <\/span>\u201cOur lives will separate what we want to do seriously versus lightly. There\u2019s a time for short-form content and a time for binge-worthy long-form content.\u201d<\/span><\/i> It\u2019s all about balance and creating content that resonates with the audience\u2019s needs at that moment.<\/span><\/span><\/p>\n

What\u2019s one challenge that kept you awake at night?<\/strong><\/span><\/span><\/p>\n

Ramesh Menon:<\/strong> Actually, I get a good night\u2019s sleep! <\/span>\u201cBy 9:30 or 10:00, I\u2019m in bed. Touch wood; nothing keeps me awake at night.\u201d<\/span><\/i> Although a huge concert coming up might leave me a bit on edge\u2014but not enough to lose sleep over it!<\/span><\/span><\/p>\n

If you’ve ever been curious about how radio and audio storytelling have transformed over the years, this conversation has been your all-access pass. From the evolution of traditional broadcasts to the rise of podcasts and personalized content, we\u2019ve explored how sound continues to shape our world in new and exciting ways. The journey of radio isn\u2019t just about technology\u2014it\u2019s about people, creativity, and the stories that bring us together. Stay tuned, keep listening, and catch more unfiltered insights in our next episode!<\/span>\u00a0<\/span><\/p>\n

Brought to you by <\/span>NewsReach\u2014India\u2019s leading PR-tech platform<\/span><\/i>, in association with <\/span>VCCircle<\/span><\/i> <\/span>and our production partner, HT Smartcast.<\/span><\/i><\/span><\/p>\n

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NewsReach brings you unfiltered stories from professionals shaping the world of branding on Brand ki Baat.\u00a0 Radio has always been more than just a medium for music and news\u2014it has been a powerful force in shaping conversations, culture, and communities. While traditional radio once dominated the airwaves, the rise of digital platforms has transformed the […]<\/p>\n","protected":false},"author":1,"featured_media":21730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-21729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-news"],"yoast_head":"\nThe Transition from Radio to Podcast Ft. 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