{"id":21921,"date":"2025-03-17T11:52:07","date_gmt":"2025-03-17T11:52:07","guid":{"rendered":"https:\/\/popularreads.co\/all-about-pr-marketing-and-the-ai-shift-ft-atul-sharma-sameer-seth-on-brand-ki-baat\/"},"modified":"2025-03-17T11:52:07","modified_gmt":"2025-03-17T11:52:07","slug":"all-about-pr-marketing-and-the-ai-shift-ft-atul-sharma-sameer-seth-on-brand-ki-baat","status":"publish","type":"post","link":"https:\/\/popularreads.co\/?p=21921","title":{"rendered":"All about PR, Marketing, and the AI Shift Ft. Atul Sharma & Sameer Seth on Brand Ki Baat"},"content":{"rendered":"
\n
\n \t<\/i> Read Time:<\/span>4 Minute, 51 Second <\/div>\n\n <\/div>

The perception of a brand isn\u2019t just about sleek logos or catchy taglines\u2014it\u2019s shaped by the brilliant minds working behind the scenes to craft stories that resonate deeply. But have you ever heard directly from the people shaping these narratives, building reputations, and navigating crises? From the days of fax machines to today\u2019s AI-driven campaigns, the communications landscape has undergone an extraordinary transformation. Today, it\u2019s not just about telling a story\u2014it\u2019s about creating an experience, one that resonates across platforms, from social media to digital billboards.<\/span><\/span><\/p>\n

\u00a0<\/p>\n

Welcome to <\/span><\/span>Crafting Bharat<\/span><\/span><\/a>: Brand Ki Baat, an industry-first podcast that takes you behind the curtain to meet the masterminds bringing brands to life. In our first episode, join Shubhreet Kaur, Host and VP \u2013 Integration at Adfactors PR, in conversation with Atul Sharma, CEO, Ruder Finn India and Head – Middle East \/President, PRCAI, and Sameer Seth, Director, Marketing – India at Dolby Laboratories.<\/span><\/span><\/p>\n

\u00a0<\/p>\n

This series is proudly brought to you by <\/span><\/span>NewsReach<\/span><\/span><\/a>, India\u2019s leading PR-tech platform, with segment partner Blue Tea, gifting partner The Forbidden Journeys, and wardrobe partner White Chaos. Tune in for stories, insights, and inspiration!<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

Video link: \u00a0<\/span>https:\/\/www.youtube.com\/watch?v=89EzywqSp6M<\/span><\/a>\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

Edited Excerpts:<\/span><\/span><\/p>\n

\u00a0<\/p>\n

What do you think has been one of the most inspiring changes in the industry that you think is the aspirational factor going ahead, and why would someone be attracted to this industry?<\/strong><\/span><\/span>
Sameer Seth (Dolby Laboratories):<\/strong> There\u2019s been a clear shift in terms of how we consume content and the way we approach it. Earlier, it was about broadcasting content to an audience. Now, it\u2019s far more interactive and personalised. Consumers are prioritising premium content experiences. They\u2019re upgrading their devices\u2014moving from older phones and TVs to ones that offer better visual and audio quality. Similarly, they\u2019re opting for premium subscription plans that give enhanced features like Dolby Vision and Dolby Atmos. He added, “It\u2019s no longer just about watching or listening. It\u2019s about how good the experience is. This shift shows that consumers are willing to pay for better experiences, and for someone entering the industry, it opens up endless opportunities to innovate and adapt. The ability to merge technology with storytelling is what makes this industry aspirational.”<\/span><\/span><\/p>\n

\u00a0<\/p>\n

Where do you see the conflict lies between marketing’s measurement-based approach and explaining how reputation can be measured in PR? How can brands and agencies communicate better on this?<\/strong><\/span><\/span><\/p>\n

Atul Sharma (RuderFinn India):<\/strong> The conflict often arises when objectives aren\u2019t aligned. Marketing is heavily measurement-driven\u2014it\u2019s all about numbers and ROI. But PR operates in a more nuanced space. Reputation isn\u2019t something you can measure immediately; it\u2019s about trust and perception, which take time to build.<\/span><\/span>
He elaborated, “The key to resolving this is mutual understanding. Agencies need to step into the brand\u2019s shoes, truly understand their vision, and act as their extended arm. As long as we work toward the same goal, conflicts are minimized. Issues only arise when people let their egos or personal agendas take over. Mutual respect and trust are the foundation of any successful brand-agency partnership.”<\/span><\/span><\/p>\n

\u00a0<\/p>\n

How do Indian brands differ in their communication strategies compared to their global counterparts?<\/strong><\/span><\/span><\/p>\n

Atul Sharma (RuderFinn India):<\/strong> Indian brands are becoming prouder of their identity. Earlier, brands would avoid communicating during festive days like Republic Day or Diwali, thinking people wouldn\u2019t notice. But now, they\u2019re using these occasions to celebrate their Indianness and connect emotionally with audiences. <\/strong>“This shift toward embracing our culture and heritage is incredible. It shows how much confidence Indian brands have gained in their storytelling.”<\/span><\/span><\/p>\n

\u00a0<\/p>\n

Sameer Seth (Dolby Laboratories):<\/strong> For global brands, the challenge is balancing consistency with local relevance. India is a diverse market, with 22 official languages and countless cultural nuances. At Dolby, we focus on localizing our global brand to resonate with the Indian audience. Whether it\u2019s through music, sports, or gaming, we find ways to make our storytelling relatable.<\/span><\/span>
“It\u2019s about finding that sweet spot where global and local meet. The opportunity to cater to both \u2018India\u2019 and \u2018Bharat\u2019 makes this market truly unique.”<\/span><\/span><\/p>\n

\u00a0<\/p>\n

What\u2019s the funniest client demand you\u2019ve ever received?<\/strong><\/span><\/span><\/p>\n

Atul Sharma (RuderFinn India):<\/strong> Once, a client said, \u2018Kuch aisa karo ki maza aajaye\u201d. It was vague, and I remember calling them back to ask, \u2018How will I know tumhe kisme maza aata hai?\u2019 It turned into a funny yet enlightening conversation about the importance of clarity in briefs.<\/span><\/span><\/p>\n

\u00a0<\/p>\n

What do you think will dominate the communications industry in 2025?<\/strong><\/span><\/span><\/p>\n

Atul Sharma (RuderFinn India):<\/strong> Generative AI will redefine the industry. We\u2019re moving from experimentation to full-scale business transformation. By 2025, AI will impact how we create content, structure costs, and reskill teams. “The potential to push creative boundaries is immense. From handling repetitive tasks to crafting innovative campaigns, AI will be a game-changer.”<\/span><\/span><\/p>\n

Sameer Seth (Dolby Laboratories):<\/strong> Hyper-localization will also take centre stage. Consumers want personalized experiences, and brands that can deliver tailored content and recommendations will thrive. “AI can make this possible by analyzing behaviour and preferences to create hyper-localized campaigns. For me, the idea of a tech-driven, personalized future is incredibly exciting.”<\/span><\/span><\/p>\n

\u00a0<\/p>\n

If you\u2019ve ever wondered about the genius that builds a brand\u2019s identity, this is your all-access backstage pass. Join us as we celebrate the creative chaos and spotlight the unsung heroes behind the brands that inspire, innovate, and shape our world. These stories, fueled by passion and strategy, reveal the artistry behind building iconic identities. Stay curious, keep crafting your own narratives, and catch more unfiltered insights in our next episode.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

Brought to you by NewsReach\u2014India\u2019s leading PR-tech platform, in association with VCCircle and our production partner, HT Smartcast.<\/span><\/span><\/p>\n

\n
\n \n
\n \n \"Happy\"\n <\/a>\n
\n Happy <\/div>\n
\n 0<\/span>\n \n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Sad\"\n <\/a>\n
\n Sad <\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Excited\"\n <\/a>\n
\n Excited <\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Sleepy\"\n <\/a>\n
\n Sleepy <\/div>\n
\n 0<\/span>\n \n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n
\n \n \"Angry\"\n <\/a>\n
Angry<\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n \n <\/div>\n <\/div>\n\n
\n \n \"Surprise\"\n <\/a>\n
Surprise<\/div>\n
\n 0<\/span>\n 0<\/span> %<\/span>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n ","protected":false},"excerpt":{"rendered":"

The perception of a brand isn\u2019t just about sleek logos or catchy taglines\u2014it\u2019s shaped by the brilliant minds working behind the scenes to craft stories that resonate deeply. But have you ever heard directly from the people shaping these narratives, building reputations, and navigating crises? From the days of fax machines to today\u2019s AI-driven campaigns, […]<\/p>\n","protected":false},"author":1,"featured_media":21922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-21921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-news"],"yoast_head":"\nAll about PR, Marketing, and the AI Shift Ft. Atul Sharma & Sameer Seth on Brand Ki Baat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popularreads.co\/?p=21921\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All about PR, Marketing, and the AI Shift Ft. Atul Sharma & Sameer Seth on Brand Ki Baat\" \/>\n<meta property=\"og:description\" content=\"The perception of a brand isn\u2019t just about sleek logos or catchy taglines\u2014it\u2019s shaped by the brilliant minds working behind the scenes to craft stories that resonate deeply. But have you ever heard directly from the people shaping these narratives, building reputations, and navigating crises? From the days of fax machines to today\u2019s AI-driven campaigns, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/popularreads.co\/?p=21921\" \/>\n<meta property=\"og:site_name\" content=\"Popular Reads\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-17T11:52:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/popularreads.co\/wp-content\/uploads\/2025\/03\/174221232856537183002.1737527795790_content_img.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"686\" \/>\n\t<meta property=\"og:image:height\" content=\"386\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21921#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21921\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/#\\\/schema\\\/person\\\/9e92abcc10fa4f78227517a6782ef83c\"},\"headline\":\"All about PR, Marketing, and the AI Shift Ft. Atul Sharma & Sameer Seth on Brand Ki Baat\",\"datePublished\":\"2025-03-17T11:52:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21921\"},\"wordCount\":978,\"publisher\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21921#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/popularreads.co\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/174221232856537183002.1737527795790_content_img.jpeg\",\"articleSection\":[\"Agency News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21921\",\"url\":\"https:\\\/\\\/popularreads.co\\\/?p=21921\",\"name\":\"All about PR, Marketing, and the AI Shift Ft. Atul Sharma & Sameer Seth on Brand Ki Baat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21921#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21921#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/popularreads.co\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/174221232856537183002.1737527795790_content_img.jpeg\",\"datePublished\":\"2025-03-17T11:52:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21921#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/popularreads.co\\\/?p=21921\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21921#primaryimage\",\"url\":\"https:\\\/\\\/popularreads.co\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/174221232856537183002.1737527795790_content_img.jpeg\",\"contentUrl\":\"https:\\\/\\\/popularreads.co\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/174221232856537183002.1737527795790_content_img.jpeg\",\"width\":686,\"height\":386,\"caption\":\"All about PR, Marketing, and the AI Shift Ft. Atul Sharma & Sameer Seth on Brand Ki Baat\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/?p=21921#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/popularreads.co\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"All about PR, Marketing, and the AI Shift Ft. Atul Sharma & Sameer Seth on Brand Ki Baat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/#website\",\"url\":\"https:\\\/\\\/popularreads.co\\\/\",\"name\":\"Popular Reads\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/popularreads.co\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/#organization\",\"name\":\"Popular Reads\",\"url\":\"https:\\\/\\\/popularreads.co\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/popularreads.co\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Popular-Reads_Logo_Design-300.png\",\"contentUrl\":\"https:\\\/\\\/popularreads.co\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Popular-Reads_Logo_Design-300.png\",\"width\":300,\"height\":80,\"caption\":\"Popular Reads\"},\"image\":{\"@id\":\"https:\\\/\\\/popularreads.co\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/popularreads.co\\\/#\\\/schema\\\/person\\\/9e92abcc10fa4f78227517a6782ef83c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6be411a6d0f7b01ba2c4803c9a00e5f9b7217beca69d3196391be82ee712ac1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6be411a6d0f7b01ba2c4803c9a00e5f9b7217beca69d3196391be82ee712ac1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a6be411a6d0f7b01ba2c4803c9a00e5f9b7217beca69d3196391be82ee712ac1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/popularreads.co\"],\"url\":\"https:\\\/\\\/popularreads.co\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"All about PR, Marketing, and the AI Shift Ft. Atul Sharma & Sameer Seth on Brand Ki Baat","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/popularreads.co\/?p=21921","og_locale":"en_US","og_type":"article","og_title":"All about PR, Marketing, and the AI Shift Ft. Atul Sharma & Sameer Seth on Brand Ki Baat","og_description":"The perception of a brand isn\u2019t just about sleek logos or catchy taglines\u2014it\u2019s shaped by the brilliant minds working behind the scenes to craft stories that resonate deeply. But have you ever heard directly from the people shaping these narratives, building reputations, and navigating crises? From the days of fax machines to today\u2019s AI-driven campaigns, […]","og_url":"https:\/\/popularreads.co\/?p=21921","og_site_name":"Popular Reads","article_published_time":"2025-03-17T11:52:07+00:00","og_image":[{"width":686,"height":386,"url":"https:\/\/popularreads.co\/wp-content\/uploads\/2025\/03\/174221232856537183002.1737527795790_content_img.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/popularreads.co\/?p=21921#article","isPartOf":{"@id":"https:\/\/popularreads.co\/?p=21921"},"author":{"name":"admin","@id":"https:\/\/popularreads.co\/#\/schema\/person\/9e92abcc10fa4f78227517a6782ef83c"},"headline":"All about PR, Marketing, and the AI Shift Ft. Atul Sharma & Sameer Seth on Brand Ki Baat","datePublished":"2025-03-17T11:52:07+00:00","mainEntityOfPage":{"@id":"https:\/\/popularreads.co\/?p=21921"},"wordCount":978,"publisher":{"@id":"https:\/\/popularreads.co\/#organization"},"image":{"@id":"https:\/\/popularreads.co\/?p=21921#primaryimage"},"thumbnailUrl":"https:\/\/popularreads.co\/wp-content\/uploads\/2025\/03\/174221232856537183002.1737527795790_content_img.jpeg","articleSection":["Agency News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/popularreads.co\/?p=21921","url":"https:\/\/popularreads.co\/?p=21921","name":"All about PR, Marketing, and the AI Shift Ft. Atul Sharma & Sameer Seth on Brand Ki Baat","isPartOf":{"@id":"https:\/\/popularreads.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/popularreads.co\/?p=21921#primaryimage"},"image":{"@id":"https:\/\/popularreads.co\/?p=21921#primaryimage"},"thumbnailUrl":"https:\/\/popularreads.co\/wp-content\/uploads\/2025\/03\/174221232856537183002.1737527795790_content_img.jpeg","datePublished":"2025-03-17T11:52:07+00:00","breadcrumb":{"@id":"https:\/\/popularreads.co\/?p=21921#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/popularreads.co\/?p=21921"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/popularreads.co\/?p=21921#primaryimage","url":"https:\/\/popularreads.co\/wp-content\/uploads\/2025\/03\/174221232856537183002.1737527795790_content_img.jpeg","contentUrl":"https:\/\/popularreads.co\/wp-content\/uploads\/2025\/03\/174221232856537183002.1737527795790_content_img.jpeg","width":686,"height":386,"caption":"All about PR, Marketing, and the AI Shift Ft. Atul Sharma & Sameer Seth on Brand Ki Baat"},{"@type":"BreadcrumbList","@id":"https:\/\/popularreads.co\/?p=21921#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/popularreads.co\/"},{"@type":"ListItem","position":2,"name":"All about PR, Marketing, and the AI Shift Ft. Atul Sharma & Sameer Seth on Brand Ki Baat"}]},{"@type":"WebSite","@id":"https:\/\/popularreads.co\/#website","url":"https:\/\/popularreads.co\/","name":"Popular Reads","description":"","publisher":{"@id":"https:\/\/popularreads.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/popularreads.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/popularreads.co\/#organization","name":"Popular Reads","url":"https:\/\/popularreads.co\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/popularreads.co\/#\/schema\/logo\/image\/","url":"https:\/\/popularreads.co\/wp-content\/uploads\/2022\/04\/Popular-Reads_Logo_Design-300.png","contentUrl":"https:\/\/popularreads.co\/wp-content\/uploads\/2022\/04\/Popular-Reads_Logo_Design-300.png","width":300,"height":80,"caption":"Popular Reads"},"image":{"@id":"https:\/\/popularreads.co\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/popularreads.co\/#\/schema\/person\/9e92abcc10fa4f78227517a6782ef83c","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a6be411a6d0f7b01ba2c4803c9a00e5f9b7217beca69d3196391be82ee712ac1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a6be411a6d0f7b01ba2c4803c9a00e5f9b7217beca69d3196391be82ee712ac1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6be411a6d0f7b01ba2c4803c9a00e5f9b7217beca69d3196391be82ee712ac1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/popularreads.co"],"url":"https:\/\/popularreads.co\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/popularreads.co\/index.php?rest_route=\/wp\/v2\/posts\/21921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/popularreads.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/popularreads.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/popularreads.co\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/popularreads.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21921"}],"version-history":[{"count":0,"href":"https:\/\/popularreads.co\/index.php?rest_route=\/wp\/v2\/posts\/21921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/popularreads.co\/index.php?rest_route=\/wp\/v2\/media\/21922"}],"wp:attachment":[{"href":"https:\/\/popularreads.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/popularreads.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/popularreads.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}