{"id":22335,"date":"2025-03-26T14:41:10","date_gmt":"2025-03-26T14:41:10","guid":{"rendered":"https:\/\/popularreads.co\/skf-launches-updated-brand-to-increase-stakeholder-value\/"},"modified":"2025-04-23T14:10:47","modified_gmt":"2025-04-23T14:10:47","slug":"skf-launches-updated-brand-to-increase-stakeholder-value","status":"publish","type":"post","link":"https:\/\/popularreads.co\/?p=22335","title":{"rendered":"SKF launches updated brand to increase stakeholder value"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>2 Minute, 15 Second <\/div>\n\n <\/div>

New Delhi, 26 March 2025: For over 100 years, SKF is recognized as a leader in products and solutions<\/span> <\/span>that reduce friction. Now, the<\/span> <\/span>company<\/span> <\/span>is stepping up its<\/span> <\/span>efforts,<\/span> <\/span>not just reducing<\/span> <\/span>friction but actively fighting it to move the world forward. The aim is to make industry smarter, more competitive, and<\/span> <\/span>more<\/span> <\/span>energy-efficient, ultimately<\/span> <\/span>contributing<\/span> <\/span>to<\/span> <\/span>a<\/span> <\/span>more<\/span> <\/span>sustainable<\/span> <\/span>society<\/span> <\/span>where more can be done with less.<\/span><\/span><\/p>\n

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To<\/span> <\/span>align<\/span> <\/span>the<\/span> <\/span>brand<\/span> <\/span>with<\/span> <\/span>today\u2019s<\/span> <\/span>offering<\/span> <\/span>and<\/span> <\/span>values,<\/span> <\/span>SKF<\/span> <\/span>is<\/span> <\/span>making<\/span> <\/span>subtle<\/span> <\/span>but<\/span> <\/span>significant<\/span> <\/span>changes<\/span> <\/span>to its brand. The updated brand reflects the business SKF has become, helping the Group to further stand out in the industry, attract more customers, and drive profitable growth.<\/span><\/span><\/p>\n

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\u201cOur brand is the accumulation of everything we do \u2013 innovations, values, people, reputation, communication and our desired future state. From a business perspective, we are building favourability<\/span> <\/span>among<\/span> <\/span>current<\/span> <\/span>and<\/span> <\/span>potential<\/span> <\/span>customers,<\/span> <\/span>employees,<\/span> <\/span>investors,<\/span> <\/span>partners,<\/span> <\/span>and<\/span> <\/span>beyond. It is a way of earning our place in the world while staying true to our values and purpose,\u201d says Rickard Gustafson, President and CEO.<\/span><\/span><\/p>\n

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The new brand strategy builds on SKF’s historical, current, and future strengths, refining communication<\/span> <\/span>to<\/span> <\/span>tell a<\/span> <\/span>bigger<\/span> <\/span>story.<\/span> <\/span>This<\/span> <\/span>new<\/span> <\/span>direction<\/span> <\/span>aims<\/span> <\/span>to<\/span> <\/span>bridge<\/span> <\/span>the<\/span> <\/span>gap<\/span> <\/span>between<\/span> <\/span>SKF’s extensive impact on the world and public perception, which means highlighting the Group\u2019s commitment to innovation, sustainability, and industry leadership.<\/span><\/span><\/p>\n

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“Only a few companies in the world can reduce friction like SKF. Wherever there is rotation, we show up \u2013 from bicycles to high-speed trains, from paper mills to washing machines. A fantastic position<\/span> <\/span>to<\/span> <\/span>have,<\/span> <\/span>but<\/span> <\/span>also<\/span> <\/span>an<\/span> <\/span>inspiring<\/span> <\/span>story<\/span> <\/span>still to<\/span> <\/span>be<\/span> <\/span>told. We<\/span> <\/span>have<\/span> <\/span>been<\/span> <\/span>fighting<\/span> <\/span>friction<\/span> <\/span>since<\/span> <\/span>1907 and today it is more relevant than ever before\u201d, says Per Nilsson, Director Communication.<\/span><\/span><\/p>\n

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The<\/span> <\/span>refreshed<\/span> <\/span>brand<\/span> <\/span>identity<\/span> <\/span>is<\/span> <\/span>bolder and<\/span> <\/span>more<\/span> <\/span>modern, yet<\/span> <\/span>unmistakably<\/span> <\/span>SKF.<\/span> <\/span>It<\/span> <\/span>includes<\/span> <\/span>a<\/span> <\/span>subtly redesigned logo, a fresher blue, a new typeface, and more distinctive photography. As part of the update, SKF will also provide better marketing support for distributors, including a redesigned distributor identity that is simpler, more consistent, and easier to recognize.<\/span><\/span><\/p>\n

\u201cThrough<\/span> <\/span>almost<\/span> <\/span>120<\/span> <\/span>years<\/span> <\/span>of<\/span> <\/span>innovation,<\/span> <\/span>we\u2019ve<\/span> <\/span>developed<\/span> <\/span>products<\/span> <\/span>and solutions<\/span> <\/span>that<\/span> <\/span>reduce <\/span>friction. Now<\/span> <\/span>we\u2019re<\/span> <\/span>stepping<\/span> <\/span>that<\/span> <\/span>up.<\/span> <\/span>Not<\/span> <\/span>just<\/span> <\/span>reducing<\/span> <\/span>friction<\/span> <\/span>but<\/span> <\/span>actively<\/span> <\/span>fighting<\/span> <\/span>friction<\/span> <\/span>to<\/span> <\/span>move the world forward and telling the story about the difference we make,\u201d says Rickard Gustafson, President and CEO.<\/span><\/span><\/p>\n

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Facts<\/span><\/span><\/p>\n

These<\/span> <\/span>updates<\/span> <\/span>will<\/span> <\/span>be<\/span> <\/span>rolled<\/span> <\/span>out<\/span> <\/span>over<\/span> <\/span>the<\/span> <\/span>coming<\/span> <\/span>year<\/span> <\/span>across<\/span> <\/span>new<\/span> <\/span>marketing<\/span> <\/span>and<\/span> <\/span>communications materials,<\/span> <\/span>a<\/span> <\/span>refreshed<\/span> <\/span>website, and<\/span> <\/span>other digital<\/span> <\/span>channels.<\/span> <\/span>The<\/span> <\/span>logotype<\/span> <\/span>and<\/span> <\/span>other assets<\/span> <\/span>with<\/span> <\/span>the new brand identity could be found <\/span><\/span>brandhub.skf.com<\/u><\/span>\u00a0<\/u><\/span><\/span><\/a><\/p>\n

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We’re<\/u><\/strong><\/span> <\/u><\/strong><\/span>fighting<\/u><\/strong><\/span> <\/u><\/strong><\/span>friction<\/u><\/strong><\/span> <\/u><\/strong><\/span>to<\/u><\/strong><\/span> <\/u><\/strong><\/span>move<\/u><\/strong><\/span> <\/u><\/strong><\/span>the<\/u><\/strong><\/span> <\/u><\/strong><\/span>world<\/u><\/strong><\/span> <\/u><\/strong><\/span>forward \u2013<\/u><\/strong><\/span> <\/u><\/strong><\/span>SKF<\/u><\/strong><\/span><\/span><\/a> <\/strong><\/span><\/span>Explore the reinforced SKF brand<\/u><\/strong><\/span><\/span><\/a><\/p>\n

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New Delhi, 26 March 2025: For over 100 years, SKF is recognized as a leader in products and solutions that reduce friction. Now, the company is stepping up its efforts, not just reducing friction but actively fighting it to move the world forward. The aim is to make industry smarter, more competitive, and more energy-efficient, […]<\/p>\n","protected":false},"author":1,"featured_media":22336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-22335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-news"],"yoast_head":"\nSKF launches updated brand to increase stakeholder value<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popularreads.co\/?p=22335\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SKF launches updated brand to increase stakeholder value\" \/>\n<meta property=\"og:description\" content=\"New Delhi, 26 March 2025: For over 100 years, SKF is recognized as a leader in products and solutions that reduce friction. 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