{"id":22726,"date":"2025-04-14T13:39:08","date_gmt":"2025-04-14T13:39:08","guid":{"rendered":"https:\/\/popularreads.co\/cream-stone-enters-premium-packaged-segment-with-tubz-launch-eyes-pan-india-retail-expansion\/"},"modified":"2025-04-23T14:06:31","modified_gmt":"2025-04-23T14:06:31","slug":"cream-stone-enters-premium-packaged-segment-with-tubz-launch-eyes-pan-india-retail-expansion","status":"publish","type":"post","link":"https:\/\/popularreads.co\/?p=22726","title":{"rendered":"Cream Stone enters premium packaged segment with \u2018TUBZ\u2019 launch, eyes pan-India retail expansion"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>2 Minute, 33 Second <\/div>\n\n <\/div>

Hyderabad, 14th March 2025: <\/strong>Cream Stone, a homegrown boutique ice cream brand known for pioneering the frozen stone concept in India, has announced the launch of its latest innovation \u2013<\/span> <\/span>\u2018Cream<\/span> <\/span>Stone<\/span> <\/span>TUBZ\u2019,<\/span> <\/span>a<\/span> <\/span>premium<\/span> <\/span>line<\/span> <\/span>of<\/span> <\/span>packaged<\/span> <\/span>ice<\/span> <\/span>creams<\/span> <\/span>designed to bring the brand\u2019s signature indulgence into customers\u2019 homes.<\/span><\/span><\/p>\n

With<\/span> <\/span>this<\/span> <\/span>strategic<\/span> <\/span>foray<\/span> <\/span>into<\/span> <\/span>the<\/span> <\/span>retail<\/span> <\/span>segment,<\/span> <\/span>Cream<\/span> <\/span>Stone<\/span> <\/span>aims<\/span> <\/span>to<\/span> <\/span>redefine<\/span> <\/span>the take-home dessert experience for its growing base of loyal patrons.<\/span><\/span><\/p>\n

Over the years, Cream Stone has built a<\/span> <\/span>cult-like<\/span> <\/span>following,<\/span> <\/span>with<\/span> <\/span>crowd<\/span> <\/span>favourites<\/span> <\/span>such<\/span> <\/span>as \u2018Nut Overload\u2019 and \u2018Willy Wonka\u2019 becoming bestsellers. With TUBZ, Cream<\/span> <\/span>Stone<\/span> <\/span>takes the next logical step in its evolution\u2014offering the same premium blends in a more convenient and accessible format. Each tub is crafted with care, backed by the brand\u2019s global research and development capabilities and stringent quality controls.<\/span><\/span><\/p>\n

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Commenting on<\/span> <\/span>the<\/span> <\/span>launch,<\/span> <\/span>Mr<\/span> <\/span>Sheetal<\/span> <\/span>Patil,<\/span> <\/span>CEO<\/span> <\/span>of<\/span> <\/span>Cream<\/span> <\/span>Stone,<\/span> <\/span>said<\/span> <\/span>\u201cAt<\/span> <\/span>Cream<\/span> <\/span>Stone, we have always believed in making ice cream an experience \u2013 rich, luxurious, and full of joy. With TUBZ, we are bringing that same experience into homes. Whether it\u2019s a celebration or a quiet moment of<\/span> <\/span>indulgence,<\/span> <\/span>these<\/span> <\/span>tubs<\/span> <\/span>promise<\/span> <\/span>happiness<\/span> <\/span>in<\/span> <\/span>every<\/span> <\/span>scoop. We are excited to begin this new journey from<\/span> <\/span>our<\/span> <\/span>hometown<\/span> <\/span>and<\/span> <\/span>look<\/span> <\/span>forward<\/span> <\/span>to<\/span> <\/span>making TUBZ a household name across India.\u201d<\/span><\/span><\/p>\n

“We are democratising luxury ice cream for families with TUBZ. Our goal is<\/span> <\/span>to<\/span> <\/span>achieve<\/span> <\/span>a sizeable market share in Telugu states within a year before pan-India expansion,” he said.<\/span><\/span><\/p>\n

According to Indian Ice Cream Manufacturers Association<\/span> <\/span>(IICMA),<\/span> <\/span>the<\/span> <\/span>Indian<\/span> <\/span>ice<\/span> <\/span>cream market<\/span> <\/span>is<\/span> <\/span>growing<\/span> <\/span>@10%<\/span> <\/span>per<\/span> <\/span>annum<\/span> <\/span>CAGR,<\/span> <\/span>with<\/span> <\/span>at-home<\/span> <\/span>consumption<\/span> <\/span>rising post-pandemic. CreamStone\u2019s bet on family packs caters to<\/span> <\/span>this<\/span> <\/span>shift,<\/span> <\/span>while<\/span> <\/span>its<\/span> <\/span>D2C-ready packaging hints at future e-commerce plays.<\/span><\/span><\/p>\n

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Mr Patil further said that currently, Cream Stone TUBZ is available at all Cream Stone outlets in Hyderabad and through Swiggy Insta mart. \u201cThe launch establishes the brand\u2019s entry into the premium packaged ice cream segment, with further expansion planned across Andhra Pradesh, Telangana and eventually into major metros and tier-II cities across India,\u201d he added.<\/span><\/span><\/p>\n

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Launched in 2009 in Hyderabad,<\/span> <\/span>Cream<\/span> <\/span>Stone<\/span> <\/span>quickly<\/span> <\/span>earned<\/span> <\/span>a<\/span> <\/span>name<\/span> <\/span>for<\/span> <\/span>itself<\/span> <\/span>by<\/span> <\/span>offering customised, artisanal creations where customers could choose from a rich palette of ice cream flavours, nuts, chocolates, fruit bits and other ingredients, which were then artfully blended on a cold stone by trained staff. This approach, coupled with its aesthetic store design and commitment to quality, helped Cream Stone expand to over 110 boutique parlours across 32 cities in seven states mostly in South India.<\/span><\/span><\/p>\n

The new TUBZ line includes twelve unique and indulgent flavours such as Jamaican Almond Fudge, Double Chocolate, Belgium Choco Fudge, Mango Jamun, and Raspberry Panna Cotta. These decadent creations are available<\/span> <\/span>in<\/span> <\/span>600<\/span> <\/span>ml<\/span> <\/span>family<\/span> <\/span>packs<\/span> <\/span>as<\/span> <\/span>well<\/span> <\/span>as<\/span> <\/span>100 ml mini tubs, making them perfect for both shared indulgence and personal treats.<\/span><\/span><\/p>\n

For<\/strong><\/span> <\/strong><\/span>more<\/strong><\/span> <\/strong><\/span>details,<\/strong><\/span> <\/strong><\/span>please<\/strong><\/span> <\/strong><\/span>reach<\/strong><\/span> <\/strong><\/span>out<\/strong><\/span> <\/strong><\/span>to:<\/strong><\/span><\/span><\/p>\n

Help<\/span> <\/span>Line<\/span> <\/span>No.<\/span> <\/span>9849312000<\/span><\/span><\/p>\n

Email: <\/span><\/span>info@creamstoneconcepts.com<\/span><\/span><\/a> <\/span>Website: <\/span><\/span>https:\/\/www.creamstoneconcepts.com\/<\/u><\/span><\/span><\/a><\/p>\n

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Hyderabad, 14th March 2025: Cream Stone, a homegrown boutique ice cream brand known for pioneering the frozen stone concept in India, has announced the launch of its latest innovation \u2013 \u2018Cream Stone TUBZ\u2019, a premium line of packaged ice creams designed to bring the brand\u2019s signature indulgence into customers\u2019 homes. With this strategic foray into […]<\/p>\n","protected":false},"author":1,"featured_media":22727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-22726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-news"],"yoast_head":"\nCream Stone enters premium packaged segment with \u2018TUBZ\u2019 launch, eyes pan-India retail expansion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popularreads.co\/?p=22726\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cream Stone enters premium packaged segment with \u2018TUBZ\u2019 launch, eyes pan-India retail expansion\" \/>\n<meta property=\"og:description\" content=\"Hyderabad, 14th March 2025: Cream Stone, a homegrown boutique ice cream brand known for pioneering the frozen stone concept in India, has announced the launch of its latest innovation \u2013 \u2018Cream Stone TUBZ\u2019, a premium line of packaged ice creams designed to bring the brand\u2019s signature indulgence into customers\u2019 homes. 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