{"id":23703,"date":"2025-04-24T10:50:17","date_gmt":"2025-04-24T10:50:17","guid":{"rendered":"https:\/\/popularreads.co\/zed-black-showcases-indias-fragrance-legacy-with-the-largest-bamboo-less-natural-incense-stick-range-at-ihgf-delhi-fair-2025\/"},"modified":"2025-04-24T10:50:17","modified_gmt":"2025-04-24T10:50:17","slug":"zed-black-showcases-indias-fragrance-legacy-with-the-largest-bamboo-less-natural-incense-stick-range-at-ihgf-delhi-fair-2025","status":"publish","type":"post","link":"https:\/\/popularreads.co\/?p=23703","title":{"rendered":"Zed Black Showcases India\u2019s Fragrance Legacy with the Largest Bamboo-less & Natural Incense Stick Range at IHGF Delhi Fair 2025"},"content":{"rendered":"
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New Delhi, 24th April 2025 \u2014 As the global aroma and wellness market grows exponentially\u2014expected to cross USD 30 billion by 2027\u2014India stands tall as a natural powerhouse in the space, driven by its time-honoured traditions and evolving consumer sensibilities. Leading this charge is Zed Black, one of the largest manufacturer, retailer & exporter of incense sticks, dhoop, and prayer essentials in India, which unveiled its largest-ever collection of bamboo-less and natural agarbatti & dhoop variants at the IHGF Delhi Fair 2025, Asia\u2019s biggest handicrafts and gifts trade event.<\/span><\/span><\/p>\n

At a time when the Indian lifestyle aroma market is valued at USD 500 million, with home aroma alone making up 40%, Zed Black is reshaping how incense is perceived\u2014by making it more sustainable, natural, and aligned with contemporary wellness and spiritual practices.<\/span><\/span><\/p>\n

At the core of this ambitious launch is the Zed Black Luxe Series, an elegant bamboo-less range that combines spiritual heritage with refined sensorial appeal. The collection boasts fragrances like Guggal, Camphor, Kaccha Bella, along with quintessential Indian favourites such as Mogra, Chandan, and Gulab\u2014a tribute to India\u2019s deep-rooted fragrance traditions.<\/span><\/span><\/p>\n

Complementing it is the 6 inch sized Blunt Black Herb Incense, a natural, bold offering made with dried flowers, herbs, resins, and essential oils. Free from charcoal and synthetic ingredients, this artisanal collection features elevated blends such as White Sage, Marigold, Basil & Camphor, Hibiscus Rosemary, and Bulgarian Rose\u2014designed for discerning aroma lovers and modern wellness spaces, along with Natural Herb series in 9 inch size with blends of Ylang Ylang, Carribean Pineapple, Natural Frankincense and more. Along with these, newly introduced Zed Black Natural which is available in unique international fragrances like Jazmin, Rosa Roja, Mirra, Romera and more is sure to create the right ambience for your abode.<\/span><\/span><\/p>\n

Also making headlines is the expanded Sambrani Series, now available in easy-to-use formats like dhoop cups and reusable jars, featuring revered spiritual ingredients like Camphor, Rose, Sandalwood, Loban, Guggal, Natural and the flagship Zed Black 3-in-1, ideal for daily rituals and gifting.<\/span><\/span><\/p>\n

\u201cFragrance is India\u2019s soft power\u2014it carries the scent of our culture, spirituality, and nature. Our goal is to keep this heritage alive by making it accessible, aspirational, and aligned with today\u2019s wellness needs\u2014both in India and worldwide,\u201d says Mr. Ankit Agrawal, Mysore Deep Perfumery House.<\/span><\/span><\/p>\n

\u201cThis range reflects our segmented strategy: we\u2019re targeting value-conscious buyers with smaller packs, premium users with artisanal blends, and export markets with globally certified offerings. It\u2019s about catering to every consumer while staying rooted in sustainability\u201d, he further added.<\/span><\/span><\/p>\n

Zed Black is also eyeing new growth in exports\u2014India\u2019s fragrance, attar, and essential oil export market was valued at USD 306 million in 2022\u201323, with strong demand from the US, Europe, and the Middle East. The brand already exports to over 40 countries, offering a wide export-ready product range including essential oils, incense, and diffusers, known for their authenticity, wellness value, and cultural legacy.<\/span><\/span><\/p>\n

\u201cWe have earmarked a significant CAPEX for the coming fiscal year, focusing on automation, capacity enhancement, and sustainable infrastructure. This includes the construction of a new 3.5 lakh sq. ft. facility, the adoption of energy-efficient systems, and expanded investment in R&D to drive innovation. Our Kshipra unit, spread across 5.5 acres with a built-up area of 3.5 lakh sq. ft., is our flagship manufacturing hub purpose-built to meet global standards. It features dedicated zones for high-volume SKUs, rigorous quality control systems, and agile infrastructure to support scale and consistency. Employing around 1,500 people, over 80% of whom are women, this facility stands at the core of our global supply network, enabling us to deliver premium-quality products to over 45 countries. Presently, nearly 15% of our total 9,50, 000 sq. ft. manufacturing operations are powered by solar energy\u2014a transition that has significantly reduced our carbon footprint and reaffirms our long-term commitment to sustainable growth\u201d, shared Anshul Agrawal, Director, Mysore Deep Perfumery House (MDPH).<\/span><\/span><\/p>\n

By introducing its most diverse and eco-conscious incense portfolio yet, Zed Black is not only elevating the incense experience for modern consumers\u2014it is also reaffirming India\u2019s global leadership in the fragrance and wellness domain.<\/span><\/span><\/p>\n

About Zed Black and MDPH<\/span><\/span><\/p>\n

Mysore Deep Perfumery House (MDPH) is powered by a dedicated team of over 4,000 employees, with women constituting 80% of the workforce and actively contributing to every stage of production, from creating fragrances to packaging. Under its flagship brand, Zed Black, MDPH manufactures an astounding 3.5 crore incense sticks daily at its state-of-the-art, 9,40,000-square-foot manufacturing facility in Madhya Pradesh, spread across five factories.<\/span><\/span><\/p>\n

With a robust portfolio of over 1,200 products, MDPH has a global footprint, reaching more than 45+ countries across six continents. Each day, 15 lakh packs of Zed Black incense sticks are sold, available through leading e-commerce platforms like Amazon and Flipkart, as well as the brand\u2019s official online store.<\/span><\/span><\/p>\n

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New Delhi, 24th April 2025 \u2014 As the global aroma and wellness market grows exponentially\u2014expected to cross USD 30 billion by 2027\u2014India stands tall as a natural powerhouse in the space, driven by its time-honoured traditions and evolving consumer sensibilities. Leading this charge is Zed Black, one of the largest manufacturer, retailer & exporter of […]<\/p>\n","protected":false},"author":1,"featured_media":23704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-23703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-news"],"yoast_head":"\nZed Black Showcases India\u2019s Fragrance Legacy with the Largest Bamboo-less & Natural Incense Stick Range at IHGF Delhi Fair 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popularreads.co\/?p=23703\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zed Black Showcases India\u2019s Fragrance Legacy with the Largest Bamboo-less & Natural Incense Stick Range at IHGF Delhi Fair 2025\" \/>\n<meta property=\"og:description\" content=\"New Delhi, 24th April 2025 \u2014 As the global aroma and wellness market grows exponentially\u2014expected to cross USD 30 billion by 2027\u2014India stands tall as a natural powerhouse in the space, driven by its time-honoured traditions and evolving consumer sensibilities. 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