{"id":8428,"date":"2024-04-19T12:07:10","date_gmt":"2024-04-19T12:07:10","guid":{"rendered":"https:\/\/popularreads.co\/itel-stays-top-choice-for-users-looking-for-4g-and-5g-budget-friendly-smartphones-cmr-study\/"},"modified":"2024-04-19T12:07:10","modified_gmt":"2024-04-19T12:07:10","slug":"itel-stays-top-choice-for-users-looking-for-4g-and-5g-budget-friendly-smartphones-cmr-study","status":"publish","type":"post","link":"https:\/\/popularreads.co\/?p=8428","title":{"rendered":"itel stays top choice for users looking for 4G and 5G budget friendly smartphones: CMR Study"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>3 Minute, 57 Second <\/div>\n\n <\/div>

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A <\/span>new <\/span>report <\/span>from <\/span>CyberMedia <\/span>Research <\/span>(CMR), <\/span>India\u2019s <\/span>premier <\/span>technology market research and advisory firm, reveals a dynamic shift in consumer preferences within the country’s <\/span>mobile <\/span>phone <\/span>market. <\/span>While <\/span>feature <\/span>phones <\/span>remain <\/span>a <\/span>lifeline <\/span>for <\/span>many, <\/span>India <\/span>is <\/span>experiencing a surge in digital acceleration, driving a renewed interest in affordable 4G smartphones and even 5G offerings within the sub-INR 10,000 segment. The report reveals that itel stays a top choice for users looking for 4G and 5G budget friendly smartphones, offering unparalleled value propositions and cutting-edge technology. This preference is driven by itel’s commitment to delivering high-value propositions, first-in-segment features, and integrating cutting-edge technology, all within budget friendly price bracket.\u00a0<\/span><\/p>\n

The consumer study by CMR, covering >2,000 mobile phone users across major Indian cities, reveals that three <\/span>in <\/span>four feature phone <\/span>users\u2019 express interest in switching to smartphones, primarily in INR 6,000 to INR 8,000 price range. Even the consumers using feature phone are increasingly preferring feature phones that provide longer battery life (78%), <\/span>ease <\/span>of <\/span>use <\/span>(74%), <\/span>affordability <\/span>(57%) <\/span>and <\/span>offer <\/span>digital <\/span>capabilities. <\/span>Notably, <\/span>three <\/span>in <\/span>four <\/span>users\u2019 express interest in switching to smartphones, primarily in INR 6,000 to INR 8,000 price range.\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

\"VRK80yA7XyAAAAAElFTkSuQmCC\"<\/p>\n

\u00a0<\/p>\n

Arijeet Talapatra, CEO, Transsion India, said<\/strong>, <\/span>“itel’s focus on device features & and user-friendly design not only advocates user preference, but also ensures that individuals in deep Bharat stay connected <\/span>with <\/span>their <\/span>loved <\/span>ones, <\/span>access <\/span>important <\/span>information, <\/span>and <\/span>become <\/span>an <\/span>important <\/span>part <\/span>of India\u2019s socio-economic development. At itel, our unwavering focus on research and development enables us to deliver cutting-edge features tailored to our vibrant, youthful audience in both feature phone and smartphone category. Renowned for our trustworthiness and unbeatable value, we are dedicated to understanding and meeting the evolving needs of Gen Z and New Bharat.\u201d<\/span><\/p>\n

Key<\/strong> <\/strong><\/span>Study<\/strong> <\/strong><\/span>Highlights:<\/strong><\/span><\/span><\/h1>\n

\u00a0<\/p>\n

Shifting Needs, Expanding Usage:<\/strong> <\/strong><\/span>The study highlights a change in how feature phones are used. <\/span>Indians <\/span>spend <\/span>an <\/span>average <\/span>of <\/span>3 <\/span>hours <\/span>daily <\/span>on <\/span>calls <\/span>(87%), <\/span>alarms <\/span>(72%), <\/span>and <\/span>texting <\/span>(62%). Interestingly, one-third utilize apps like weather (47%), news (34%), and social media (24%).<\/span><\/p>\n

Limitations Drive Upgrade Desire:<\/strong> <\/strong><\/span>While acknowledging benefits, users cite drawbacks of feature phones like poor camera quality (62%), lack of advanced apps (56%), and limited internet access (53%), fueling the shift to smartphones, including 5G models.<\/span><\/p>\n

itel Captures Feature Phone Loyalty, Ready for Upgrade Wave:<\/strong> <\/strong><\/span>Samsung <\/strong>enjoys the highest brand awareness (74%) for feature phones, but itel <\/strong>stands out with the highest conversion rates \u2013 61% from awareness to trial and an impressive 86% from trial to current usage. itel <\/strong>also leads in overall satisfaction (94%), brand loyalty (94%), and advocacy (24% NPS score).<\/span><\/p>\n

According to Prabhu Ram, Head – Industry Intelligence Group (IIG), CyberMedia Research (CMR)<\/strong>, \u201cOur research identifies a key trend: consumers are increasingly seeking feature phones with a more premium <\/span>experience, <\/span>including <\/span>features <\/span>like <\/span>UPI <\/span>payments. <\/span>However, <\/span>the <\/span>inherent <\/span>limitations <\/span>of <\/span>these devices <\/span>are <\/span>ultimately <\/span>driving <\/span>them <\/span>towards <\/span>smartphones, particularly <\/span>affordable <\/span>4G <\/span>and <\/span>5G <\/span>models. Brands like itel, which excel in both budget-friendly smartphones and feature phones, are well- positioned to capitalize on this shift, especially among Gen Z and millennials. itel’s impressive conversion rates and strong brand loyalty are a testament to their understanding of the needs of value-conscious Indian consumers.\u201d<\/span><\/p>\n

Note<\/strong> <\/strong><\/span>to<\/strong> <\/strong><\/span>Editors:<\/strong><\/span><\/span><\/h1>\n

For results based on the randomly chosen sample size of >2,000 mobile phone users, there is 95% confidence that the findings have a statistical precision of plus or minus 5%, accurately reflecting the sentiments of the broader population.<\/i><\/span><\/h1>\n

\u00a0<\/p>\n

The study covered consumers in the age group of 18 to 50 years across Amritsar, Bengaluru, Bhopal, Bhubaneshwar, Coimbatore, New Delhi, Kochi, Nasik, Patna and Varanasi.<\/i><\/span><\/p>\n

About itel:<\/u><\/strong><\/span><\/p>\n

Established over 16 years, itel is a reliable smart life brand for everyone. Adopting \u201cEnjoy Better Life\u201d as its brand philosophy, itel\u2019s mission is to provide budget-friendly consumer electronic products to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 16 years of development, itel has expanded its presence in more than 50 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, speakers, home appliances and laptop products and in 2021, it ranked No.1 Global Smartphone brand under $75 and No.1 feature phone brand.<\/span><\/p>\n

For more information, please visit:<\/u><\/span><\/p>\n

Website:<\/span> <\/u><\/span>www.itel-india.com<\/u><\/span><\/a> | <\/u><\/span>Facebook:<\/span> itelmobileindia<\/u><\/span><\/a> |<\/span>Instagram:<\/span> itel_india<\/u><\/span><\/a> | <\/u><\/span>Twitter:<\/span> itel_india<\/u><\/span><\/a><\/p>\n

About<\/strong> <\/strong><\/span>CMR:<\/strong><\/span><\/span><\/p>\n

CyberMedia <\/span>Research <\/span>(CMR) <\/span>offers <\/span>industry <\/span>intelligence, <\/span>consulting, <\/span>and <\/span>marketing <\/span>services, <\/span>catering to <\/span>a <\/span>diverse <\/span>clientele, <\/span>including <\/span>SMBs, <\/span>Large <\/span>Enterprises, <\/span>Associations, <\/span>and <\/span>Government <\/span>entities. <\/span>With a rich portfolio of syndicated reports and custom research capabilities, CMR provides insights across multiple industries, markets, and geographies.<\/span><\/p>\n

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\u00a0 A new report from CyberMedia Research (CMR), India\u2019s premier technology market research and advisory firm, reveals a dynamic shift in consumer preferences within the country’s mobile phone market. While feature phones remain a lifeline for many, India is experiencing a surge in digital acceleration, driving a renewed interest in affordable 4G smartphones and even […]<\/p>\n","protected":false},"author":1,"featured_media":8429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-8428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-news"],"yoast_head":"\nitel stays top choice for users looking for 4G and 5G budget friendly smartphones: CMR Study<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popularreads.co\/?p=8428\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"itel stays top choice for users looking for 4G and 5G budget friendly smartphones: CMR Study\" \/>\n<meta property=\"og:description\" content=\"\u00a0 A new report from CyberMedia Research (CMR), India\u2019s premier technology market research and advisory firm, reveals a dynamic shift in consumer preferences within the country’s mobile phone market. 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