{"id":8891,"date":"2024-05-08T07:49:11","date_gmt":"2024-05-08T07:49:11","guid":{"rendered":"https:\/\/popularreads.co\/eurofragance-strengthens-presence-in-india-with-the-opening-of-its-mumbai-creative-center\/"},"modified":"2024-05-08T07:49:11","modified_gmt":"2024-05-08T07:49:11","slug":"eurofragance-strengthens-presence-in-india-with-the-opening-of-its-mumbai-creative-center","status":"publish","type":"post","link":"https:\/\/popularreads.co\/?p=8891","title":{"rendered":"Eurofragance Strengthens Presence in India\u00a0With the Opening of its Mumbai Creative Center"},"content":{"rendered":"<div class='booster-block booster-read-block'>\n                <div class=\"twp-read-time\">\n                \t<i class=\"booster-icon twp-clock\"><\/i> <span>Read Time:<\/span>4 Minute, 31 Second                <\/div>\n\n            <\/div><p style=\"line-height:1.15;margin:0px 45.67px 0px 37.8px;text-align:center\">\u00a0<\/p>\n<p style=\"line-height:1;margin:0px 45.67px 0px 85.8px\">\u00a0<\/p>\n<ul>\n<li><span style=\"color:#000000;font-family:Arial, Helvetica, sans-serif;font-size:14.67px\"><strong>The multinational reinforces its position in India\u2019s fast-growing market.<\/strong><\/span><\/li>\n<li><span style=\"color:#000000;font-family:Arial, Helvetica, sans-serif;font-size:14.67px\"><strong>It aims to deliver new olfactive and technical solutions, elevating customer experience.<\/strong><\/span><\/li>\n<li><span style=\"color:#000000;font-family:Arial, Helvetica, sans-serif;font-size:14.67px\"><strong>It will also strengthen strategic partnerships with a selective range of key regional companies.<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"line-height:1;margin-bottom:0px;margin-top:0px\">\u00a0<\/p>\n<p style=\"line-height:1.15;margin:16px 45.67px 16px 37.8px;text-align:justify\"><span style=\"color:#000000;font-family:Arial, Helvetica, sans-serif;font-size:14.67px\"><strong>Mumbai, May 7, 2024 <\/strong>\u2013 The Spanish fragrance house Eurofragance continues its global expansion by inaugurating a new Creative Center based in Mumbai, India, aimed at strengthening its presence in the fast-growing country with a deeply rooted fragrance culture.\u00a0<\/span><\/p>\n<p style=\"line-height:1.15;margin:16px 45.67px 16px 37.8px;text-align:justify\"><span style=\"color:#000000;font-family:Arial, Helvetica, sans-serif;font-size:14.67px\">Moving to new offices with a Creative Center marks a significant milestone for the company, promising unparalleled benefits for valued customers and overall business growth. With expanded capabilities and resources, Eurofragance is now better equipped to meet customer\u2019s needs, driving mutual success and prosperity.<\/span><\/p>\n<p style=\"line-height:1.15;margin:16px 45.67px 16px 37.8px;text-align:justify\"><span style=\"color:#000000;font-family:Arial, Helvetica, sans-serif;font-size:14.67px\">The company\u2019s strategic focus revolves around its proximity to markets, aiming to precisely meet the olfactory preferences of consumers. India, comparable to a continent given its vast size, offers a flourishing landscape ripe with growth potential. Middle-class expansion in this market and growing purchasing power, coupled with a deep-rooted perfume culture, presents a significant growth opportunity for the emerging multinational.\u00a0<\/span><\/p>\n<p style=\"line-height:1.15;margin:16px 45.67px 16px 37.8px;text-align:justify\"><span style=\"color:#000000;font-family:Arial, Helvetica, sans-serif;font-size:14.67px\">This fast-growing market in fragrances fuels demand for premium products and innovative solutions, a perfect alignment with the fragrance house\u2019s strategic objectives and growth endeavors. Laurent Mercier, CEO of Eurofragance, highlights how expanding on the Indian market is a significant milestone for the company. Mercier says: \u201cWe recognize the tremendous opportunity presented by India\u2019s thriving market. In effect, actual operations began in 2020; since then, we have experienced exponential growth with a notable post-pandemic acceleration. This strategic move underscores our commitment to embracing growth opportunities in dynamic economies, cementing our position as a global leader in fragrance innovation.\u201d<\/span><\/p>\n<p style=\"line-height:1.15;margin:16px 45.67px 16px 37.8px;text-align:justify\"><span style=\"color:#000000;font-family:Arial, Helvetica, sans-serif;font-size:14.67px\"><strong>Expanding Horizons: Eurofragance propels strategic growth in dynamic markets<\/strong><\/span><\/p>\n<p style=\"line-height:1.15;margin:16px 45.67px 16px 37.8px\"><span style=\"color:#000000;font-family:Arial, Helvetica, sans-serif;font-size:14.67px\">The new Creative Center adds to the four existing ones located around the world, specifically in Singapore, Dubai, Mexico, and Spain. \u00a0Mayur Kapse, General Manager of the Indian market emphasizes: \u201cThis strategic move not only enhances our ability to deliver high-quality fragrances, but also reduces even further turnaround times for projects that will benefit our customers. With equal emphasis on the Home and Personal Care categories alongside Fine Fragrance, we can meet and exceed market demands while remaining customer centric.\u201d \u00a0The new Creative Center in Mumbai will continue to work closely with its counterpart in Dubai, leveraging the latter\u2019s expertise in Gulf fragrances. Oumayma Tabet, Creative Center Director in Dubai adds: \u201cDrawing on our longstanding and extensive know-how in the region, our Mumbai team will gain valuable regional insights, enabling us to develop tailor-made scents that resonate with the preferences of Indian consumers. Synergy among our Creative Centers around the globe is a testament to our commitment to innovation and excellence in the fragrance industry.\u201d\u00a0<\/span><\/p>\n<p style=\"line-height:1.15;margin:16px 45.67px 16px 37.8px;text-align:justify\"><span style=\"color:#000000;font-family:Arial, Helvetica, sans-serif;font-size:14.67px\">Each Eurofragance Creative Center includes a collaborative team of Perfumers, Evaluators and Lab Scientists who craft top quality fragrances across diverse product categories. Each center specializes in a top-market category of products, ensuring tailored solutions for its customers\u2019 projects. Dolors Costa, Chief Fragrance Development and Innovation Officer, explains: \u201cBy having a Creative Center in India, we can seamlessly cater to customer needs, dive deep into Indian perfumery culture, and share our innovation expertise and premium ingredients with this market. Our Creative Centers are all connected, consolidating Eurofragance\u2019s global team expertise and allowing us to tackle projects worldwide in different product categories, no matter where they&#8217;re located, for the benefit of our customers in India.\u201d<\/span><\/p>\n<p style=\"line-height:1.15;margin:16px 45.67px 16px 37.8px;text-align:justify\"><span style=\"color:#000000;font-family:Arial, Helvetica, sans-serif;font-size:14.67px\">The multinational\u2019s recent expansion in India with the inauguration of a new Creative Center marks another significant achievement in enhancing the company\u2019s customer experience in this dynamic market. The move reaffirms the fragrance house\u2019s ambitious vision to cultivate a network of strategic partnerships and underscores its unwavering confidence in leading the Fragrance segment in a country where scents hold significant importance in local culture.\u00a0<\/span><\/p>\n<p style=\"line-height:1.15;margin:16px 45.67px 16px 37.8px;text-align:justify\"><span style=\"color:#000000;font-family:Arial, Helvetica, sans-serif;font-size:14.67px\">In parallel with the opening event, a team of Eurofragance experts from various subsidiaries is exploring plantations that produce the most singular ingredients in Middle Eastern fragrances. These field visits represent further investments towards better understanding Indian culture, traditions, and habits. They also pave the way for customers to discover new olfactory experiences and enrich their sensory journey.<\/span><\/p>\n<p style=\"line-height:1.15;margin:8px 45.67px 8px 37.8px;text-align:justify\"><span style=\"color:#808080;font-family:Arial, Helvetica, sans-serif;font-size:12px\"><strong>About Eurofragance<\/strong><\/span><\/p>\n<p style=\"border-style:hidden;border-width:1px;line-height:1.15;margin:8px 45.67px 8px 37.8px;text-align:justify\"><span style=\"color:#808080;font-family:Arial, Helvetica, sans-serif;font-size:12px\">Eurofragance manufactures and markets the highest quality fragrances for worldwide brands in fine perfumery, home, personal and air care. \u00a0The company is a privately held B2B enterprise founded on family values in Barcelona in 1990 and currently has over 450 employees.\u00a0<\/span><\/p>\n<p style=\"line-height:1.15;margin:8px 45.67px 8px 37.8px;text-align:justify\"><span style=\"color:#808080;font-family:Arial, Helvetica, sans-serif;font-size:12px\">Driven by a passion for perfume and the entrepreneurial spirit of its founders, Eurofragance first grew in Europe and the Middle East, before taking on the Far East and the Americas. \u00a0The midsize company is now represented on five continents; runs its own plants in Spain, Singapore and Mexico; and works with manufacturing partners in China and India. \u00a0<\/span><\/p>\n<p style=\"line-height:1.15;margin:8px 45.67px 8px 37.8px;text-align:justify\"><span style=\"color:#808080;font-family:Arial, Helvetica, sans-serif;font-size:12px\">Eurofragance\u2019s international network of Creative Centers and outstanding manufacturing capabilities enable it to create and deliver fragrances around the world. \u00a0Over the years, Eurofragance has cultivated lasting relationships and has grown hand in hand with its partners.<\/span><\/p>\n<p style=\"line-height:1.15;margin:8px 45.67px 8px 37.8px;text-align:justify\"><span style=\"color:#808080;font-family:Arial, Helvetica, sans-serif;font-size:12px\">Eurofragance is wholeheartedly invested in addressing sustainability issues and its decision-making process is built around strategic initiatives supporting this cause. \u00a0The company spearheads activities around four major axes: safety, business ethics, community and resources.<\/span><\/p>\n<p style=\"line-height:1.15;margin:8px 45.67px 8px 37.8px;text-align:justify\">\u00a0<\/p>\n<p style=\"border-style:hidden;border-width:1px;line-height:1.15;margin:8px 45.67px 8px 37.8px;text-align:justify\"><span style=\"color:#808080;font-family:Arial, Helvetica, sans-serif;font-size:12px\"><strong>For more information, contact:\u00a0<\/strong><\/span><\/p>\n<p style=\"border-left-style:hidden;border-left-width:1px;border-right-style:hidden;border-right-width:1px;border-top-style:hidden;border-top-width:1px;line-height:1.15;margin:8px 36.2px 8px 37.8px\"><span style=\"color:#808080;font-family:Arial, Helvetica, sans-serif;font-size:13.33px\"><strong>Kirti Kemchandani\u00a0<\/strong><\/span><span style=\"color:#808080;font-family:'Times New Roman', Times, serif;font-size:13.33px\"><strong> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/span><span style=\"color:#808080;font-family:Arial, Helvetica, sans-serif;font-size:13.33px\"><strong>Ester Garc\u00eda<\/strong><\/span><\/p>\n<p style=\"border-left-style:hidden;border-left-width:1px;border-right-style:hidden;border-right-width:1px;border-top-style:hidden;border-top-width:1px;line-height:1.15;margin:8px 36.2px 8px 37.8px\"><a href=\"mailto:kirti.khemchandani@adfactorspr.com\"><span style=\"color:#0000ff;font-family:Arial, Helvetica, sans-serif;font-size:13.33px\"><strong><u>kirti.khemchandani@adfactorspr.com<\/u><\/strong><\/span><\/a><span style=\"color:#808080;font-family:'Times New Roman', Times, serif;font-size:13.33px\"><strong> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/span><span style=\"color:#0000ff;font-family:Arial, Helvetica, sans-serif;font-size:13.33px\"><strong><u>ester.garcia@bemypartner.com<\/u><\/strong><\/span><span style=\"color:#808080;font-family:Arial, Helvetica, sans-serif;font-size:14.67px\"><u>\u00a0<\/u><\/span><\/p>\n<p style=\"border-left-style:hidden;border-left-width:1px;border-right-style:hidden;border-right-width:1px;border-top-style:hidden;border-top-width:1px;line-height:1.15;margin:8px 36.2px 8px 37.8px\"><span style=\"color:#808080;font-family:Arial, Helvetica, sans-serif;font-size:13.33px\"><strong>+91 98205 50976<\/strong><\/span><span style=\"color:#808080;font-family:'Times New Roman', Times, serif;font-size:13.33px\"><strong> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/span><span style=\"color:#808080;font-family:Arial, Helvetica, sans-serif;font-size:13.33px\"><strong>+ 34 722 31 70 31<\/strong><\/span><\/p>\n<p style=\"border-left-style:hidden;border-left-width:1px;border-right-style:hidden;border-right-width:1px;border-top-style:hidden;border-top-width:1px;line-height:1.15;margin:8px 36.2px 8px 37.8px\"><span style=\"color:#808080;font-family:Arial, Helvetica, sans-serif;font-size:13.33px\"><strong>Adfactors PR, India\u00a0<\/strong><\/span><span style=\"color:#808080;font-family:'Times New Roman', Times, serif;font-size:13.33px\"><strong> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/span><span style=\"color:#808080;font-family:Arial, Helvetica, sans-serif;font-size:13.33px\"><strong>Bemypartner, Barcelona<\/strong><\/span><\/p>\n        <div class=\"booster-block 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It aims to deliver new olfactive and technical solutions, elevating customer experience. It will also strengthen strategic partnerships with a selective range of key regional companies. \u00a0 Mumbai, May 7, 2024 \u2013 The Spanish fragrance house Eurofragance continues its global expansion by inaugurating a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-8891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eurofragance Strengthens Presence in India\u00a0With the Opening of its Mumbai Creative Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/popularreads.co\/?p=8891\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eurofragance Strengthens Presence in India\u00a0With the Opening of its Mumbai Creative Center\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u00a0 The multinational reinforces its position in India\u2019s fast-growing market. 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