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New Delhi, 21 February 2025: The Restaurant Cricket League (RCL), a unique annual men’s T10 cricket league supported by “Incredible India, Ministry of Tourism, Government of India”, officially commenced its much-anticipated 3rd edition with a grand inauguration ceremony featuring Indian Bollywood singer Aastha Gill at the Indira Gandhi Sports Complex, New Delhi, today. It also witnessed numerous dignitaries and national leaders in attendance, including Ashok Sharma, Secretary of State, DDCA as Guest Of Honour, Shri Rajiv Pratap Rudy (Member of Parliament, National Spokesperson – BJP, Former Union Minister & Honorary Chairman, Governing Council, RCL), Shri Rajeev Shukla (Former chairman of IPL), Shri Anurag Singh Thakur (Member of Parliament in the Lok Sabha), Mr Atul Wassan (Former Indian Cricketer & League Director, RCL 2025), Mr Rajkumar Sharma (Former Virat Kohli’s cricket coach and former Ranji Trophy player), Mr Shyam Sunder Aggarwal (MD, Bikanervala), Mr Anand Gupta (MD, Nathu Sweets), Senior Management from Balaji Wafers, Senior Management from Molecule. Their presence underscored the tournament’s significance in promoting both sport and social change.

Since its inception in 2023 the RCL has become a unique platform combining sports, social responsibility, and community engagement. With this year’s theme, “Serving Change, Delivering Impact, and Uniting Communities,” RCL remains committed to addressing critical issues like hunger and food wastage while celebrating India’s love for cricket.

The opening day of the tournament featured two exciting charity matches, where celebrity chefs and prominent social media influencers took to the field to emphasize the shared responsibility of all Indians in addressing food insecurity. In today’s charity match, RCL took a step further by providing 200 meals to people in need for every 10 runs scored. Later in the tournament, for every 10 runs scored, 100 nutritious meals will be provided to those in need, turning every boundary into a step toward a better tomorrow. To foster the excitement and the spirit of the finals, every 10 runs will provide 300 meals. This initiative aligns with RCL’s broader mission to create food banks and ensure access to safe, hygienic, and sufficient food for underserved communities.

Speaking at the inauguration ceremony, Shri Rajiv Pratap Rudy (Member of Parliament, National Spokesperson – BJP, Former Union Minister & Honorary Chairman, Governing Council, RCL) said: “Food security and food wastage have emerged as pressing global challenges. As a nation, we must come together to address these critical issues. The Restaurant Cricket League is a much-needed step in this direction, aligning with India’s mission to combat hunger and minimise food wastage. Through the ‘Hunger Free Bharat’ initiative, RCL is not just promoting cricket but driving meaningful social transformation. By combining sport with purpose, we are fostering a movement that will leave a lasting impact on future generations.”

The league has also garnered support from 17 socially influential personalities, including Olympic medallist Yogeshwar Dutt, MasterChef India winner Chef Shipra Khanna, Chef Manjit Gill (President IFCA) which is also strategic partner of RCL and  51 popular social media influencers. With its social impact partner, The Adi Bodh Foundation, RCL is dedicated to the ‘Hunger-Free Bharat’ mission—a transformative national initiative that aims to address the complex dimensions of hunger and food security through multi-pronged strategies whilst supporting PM Narendra Modi’s vision of ‘Viksit Bharat’ and reinforcing India’s efforts toward achieving the United Nations’ Sustainable Development Goal of Zero Hunger by 2030.

About Restaurant Cricket League (RCL):

The Restaurant Cricket League (RCL), an annual men’s T10 cricket league, was founded in 2023 to raise awareness on food security, reduce wastage, and facilitate the creation of food banks – ensuring free access to safe, hygienic, and adequate food for the needy sections of society. The 3rd edition of the league, RCL 2025, aims to support the Government of India’s flagship programs such as the Khelo India Programme, FIT India Movement, Pradhan Mantri Atmanirbhar Swasth Bharat Yojana, POSHAN Abhiyaan, Eat Right India Movement, and the Incredible India Campaign.

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Aimlay Private Limited, a trusted name in the edtech industry with 14 years of experience, is set to host yet another distinguished event to recognize visionaries from across the globe. In collaboration with the Association for Awareness of Applied Research (AAAR) and Aimlay Foundation, the much-anticipated Global Excellence Summit 2025 will take place on March 1, 2025, at Radisson Blu Dwarka, New Delhi. This prestigious event, marketed and hosted by Aimlay, is dedicated to celebrating individuals and organizations that are shaping the future through their outstanding contributions.

Building on the success of the Iconic Felicitation of Exemplary Achievement Awards 2024, the Global Excellence Summit 2025 promises to be another momentous occasion. The summit will feature an esteemed panel of global researchers and esteemed chairpersons from top international universities, who will honor the awardees’ remarkable achievements. With an expected attendance of over 250 influential leaders, innovators, and professionals, the summit promises to be a landmark gathering of excellence and opportunity.

This year’s summit will feature two major awards:

• Honorary Doctorate Awards – Recognizing individuals who have made groundbreaking contributions in their respective fields, inspiring others through their vision and dedication.

• IFEA Awards 2025 – Honoring excellence in multiple domains, including Academic Achievement, Community Impact, Business Innovation, Philanthropy, and Leadership Excellence.

The Global Excellence Summit 2025 is designed to be a powerful platform for entrepreneurs, innovators, and professionals to exchange ideas, build meaningful connections, and collaborate on future endeavors. The event will also mark the launch of an inspiring book, authored by a distinguished expert. This book will highlight innovative ideas, success stories, and groundbreaking contributions across various fields. Attendees will have the opportunity to engage in thought-provoking keynote sessions, gain valuable industry insights, and celebrate the achievements of those making a difference in their fields.

Event sponsors will benefit from unparalleled visibility and exposure, directly engaging with a like-minded audience of industry leaders, decision-makers, and opinion leaders. This event offers a unique chance to:

✔ Build brand recognition

 ✔ Establish valuable business connections

 ✔ Showcase expertise to an elite audience

Mr. Gitesh Gupta, CEO of Aimlay, expressed his enthusiasm, saying, “The Global Excellence Summit will be unique, offering a wealth of knowledge on a single platform, featuring chancellors from global universities and distinguished keynote speakers.”

The IFEA Awards 2025 will feature a wide range of categories, including Academic Excellence, Community Impact, Business Innovation, Philanthropy, and Leadership Excellence, ensuring that remarkable contributions across different fields are recognized and celebrated.

As the countdown to this landmark event begins, several industry thought leaders have already expressed their excitement, stating, “The Global Excellence Summit 2025 will be an unforgettable event that recognizes the power of innovation and excellence. It is a golden opportunity to honor individuals and organizations that are driving positive change and making an impact.”

Interested candidates can submit their nominations through the official AAAR website at www.aaar.info. Shortlisted nominees will receive an exclusive invitation to attend the award ceremony and showcase their accomplishments on this prestigious platform.

In conclusion, the Global Excellence Summit 2025, hosted by AAAR in association with Aimlay Foundation, is set to be a grand celebration of vision, perseverance, and innovation. As the official marketing partner, Aimlay is committed to bringing together inspiring individuals and organizations to share their success stories and motivate others to aim higher.

If you are someone who values excellence and leadership, this is your stage to shine, inspire, and be recognized. Join us in New Delhi this March 2025 and become part of a legacy that celebrates success, innovation, and impactful contributions.

Your achievements deserve recognition, and the Global Excellence Summit 2025 is the platform that makes it happen.

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FCM Travel India, a flagship large corporate division of the Flight Centre Travel Group (FCTG), is back with the second edition of the FCM Corporate Travel Summit powered by the Global Business Travel Association (GBTA). This by-invite-only event will be held at The Leela Palace in Bengaluru on 28^th February 2025. 

The summit theme is “Customer Experience Redefined,” with a focus on technology and people. Experts from the travel industry will give their latest perspectives and share relevant insights on the importance of technology and human support in providing unmatched customer service and experience. The agenda will also include topics such as diversity, equity and inclusion as well as meetings and events.

“Technology and human empathy are key elements in providing faster and a more seamless experience. We are heavily investing in our people and enhancing tech capabilities to solve problems in a time-bound and effective manner. We’re looking forward to the summit for knowledge sharing and deeply understanding the sentiment for a frictionless experience,” said Sunny Sodhi, Managing Director, FCM Travel India.

“A cornerstone of delivering exceptional customer experience is the combination of professionals and technology. By leveraging the right tools, travel managers and bookers can deliver and address every small detail that matters. We are thrilled to partner with FCM India for another successful summit which will bring leaders together from across the region to learn and inspire one another,” said Elle Ng-Darmawan, Regional Director for GBTA APAC.

“By integrating thoughtful practices into our operations, we create a meaningful impact that resonates with today’s conscious traveller. We are proud to share our journey and insights at the FCM Corporate Travel Summit, exploring how sustainability and exceptional service go hand in hand to foster loyalty and elevate customer satisfaction,” said Shweta Jain, Chief Marketing and Sales Officer, The Leela Palaces Hotels & Resorts.  

The inaugural session of the FCM Corporate Travel Summit in 2024, held in Mumbai, was notably a resounding success and this year’s sponsors include The Leela Palaces Hotels & Resorts, Cathay Pacific, Amadeus, Singapore Airlines and Qantas Airways. 

About FCM

FCM is one of the world’s largest travel management companies and a trusted partner for thousands of national and multi-national organisations, including many household brands, and Fortune, and FTSE 100 companies. With a 24/7 reach in over 100 countries, FCM’s agile and flexible technology anticipates and solves client needs supporting by expert teams who provide in-depth local knowledge and duty of care as part of the ultimate personalised business travel experience. As the flagship corporate travel arm of the ASX-listed Flight Centre Travel Group, FCM is able to deliver the best market-wide rates, unique added-value benefits, and exclusive solutions for its clients to support their business travel requirements. A recognised leader in the travel tech space, the company has debuted several proprietary client solutions over the last 12 months including a new omni-channel platform featuring a ‘first of its kind’ customised end-to-end user experience and FCM Booking, an innovative option to traditional OBTs. Alongside its travel management services, the company also provides specialist services through FCM Consulting and FCM Meetings & Events to service the broader needs of its clients. Discover the alternative at www.fcmtravel.com. 

About GBTA 

The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings trade organization serving stakeholders across six continents. GBTA and its 8,500+ members represent and advocate for the $1.48 trillion global business travel and meetings industry. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy, and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. For more information, visit GBTA.org and GBTAFoundation.org.

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National: 21st February 2025: Sanam Teri Kasam, the beloved 2016 romantic drama, made its grand return to theatres on February 7, 2025, marking exactly nine years since its original release. Sanam Teri Kasam when released initially, did not succeed in becoming a box office hit, over time, the film developed a cult following, with fans deeply connecting to its emotional narrative and soulful music. Due to its growing popularity, fans demanded a re-release, believing it deserves another chance on the big screen. The re-release of Sanam Teri Kasam, has taken India by storm, proving that the power of fandom can drive a film’s resurgence to unprecedented heights. 

For months, fans had been messaging the lead actor Harshvardhan Rane, requesting the re-release of the beloved romantic drama. In response, on January 23, 2025, Rane took to Instagram, urging fans to tag the producers and make their voices heard. The result was nothing short of extraordinary, with Rane’s post receiving over 40,000 comments in support of the re-release. This overwhelming fan response convinced the producers to bring Sanam Teri Kasam back to the big screen.

Upon its re-release, the film quickly became a box office sensation. Originally grossing ₹9 crore in 2016, Sanam Teri Kasam has now earned a staggering ₹36 crore as of February 17, 2025—an impressive ₹27 crore solely from its 2025 re-release. This remarkable achievement underscores the powerful influence of fans, value of quality storytelling, deep emotional connections, and unforgettable performances.

A significant part of this triumph can be attributed to the timeless, soulful music composed by Himesh Reshammiya, which has played a pivotal role in keeping the film alive in the hearts of its loyal audience. The film’s soundtrack continues to resonate with fans worldwide, proving its lasting impact and emotional depth. On streaming platforms, the soundtrack has proven its dominance. On Spotify, 8 out of the 9 songs from the album have made their way into the prestigious Top 200 list, with the title track, “Sanam Teri Kasam,” maintaining the #1 spot since February 11, 2025. No song released 10 years or older has ever become the #1 song on Spotify, which is a huge mark of success for the film and the music.

This milestone further solidifies the song’s status as a fan favorite, showcasing its universal appeal. On YouTube, the title track has become a viral sensation, leading the trending list. As of today, Sanam Teri Kasam holds the #1 spot, while other tracks like “Tera Chehra” (#2) and “Bewajah” (#3) have captured the hearts of millions.

The music of Sanam Teri Kasam remains timeless, continuing to captivate audiences even years after its release. While the film may move on with time, its melodies will linger, etched in the hearts of fans. The story may fade, but the music will live on, forever echoing the emotions it once evoked.

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In a bold attempt to challenge the status quo, Vikas Sharma’s book “Female Gaze in Bollywood” shines a light on the Indian film industry’s rare and exceptional works that dare to defy the dominant male gaze. This meticulously curated analysis delves into beautifully crafted movies that shatter the established norms of the industry, paving the way for a more inclusive and equitable cinematic narrative.

For decades, the Indian film industry has been dominated by the male gaze, perpetuating stereotypes and reinforcing gender roles that subjugate women. However, Sharma’s book highlights the need for a paradigm shift, one that recognizes the importance of the female gaze in shaping a more nuanced and empathetic storytelling.

Through his book, Sharma skillfully examines the ways in which the male gaze has been ingrained in Indian cinema, often reducing women to mere objects of desire or marginalizing their experiences. He argues that this not only perpetuates gender discrimination but also limits the scope of storytelling, neglecting the complexities and richness of female experiences.

By showcasing films that challenge this dominant narrative, Sharma’s book offers a refreshing perspective on the Indian film industry’s potential for growth and transformation. “Female Gaze in Bollywood” is a testament to the power of cinema in shaping cultural attitudes and promoting social change.

The book provides an in-depth analysis of films like Gangubai Kathiawadi, Pagglait, Lipstick Under My Burkha, Bombay Begums, and Thappad, which showcase strong, independent female characters and challenge traditional gender norms. Additionally, Sharma critically examines movies like Partner, Dostana, and web series like Aranyak and Delhi Crime, highlighting the ways in which they reinforce or challenge the male gaze.

This book is a must-read for anyone interested in film studies, gender studies, or Indian cinema. Sharma’s meticulous research and insightful analysis make “Female Gaze in Bollywood” a groundbreaking work that will resonate with readers and inspire a new wave of filmmakers to challenge the status quo.

In conclusion, Vikas Sharma’s “Female Gaze in Bollywood” is a landmark book that challenges the dominant male gaze in Indian cinema, offering a fresh perspective on the industry’s potential for growth and transformation. This book is a call to action, urging filmmakers to embrace a more inclusive and equitable narrative, one that recognizes the power and complexity of the female gaze.

The book is gaining widespread recognition, and its popularity is growing rapidly among literary scholars and readers. Notably, it has been adopted into the syllabus of several universities for film studies and cinematic studies. The book’s engaging narrative language has been particularly appreciated, making it an accessible and compelling read for a wide range of audiences.

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When it comes to preparing for IIT JEE and NEET, the competition is intense, and students need the best guidance to succeed. That’s where Chemistry Teachers comes in, offering coaching that is tailored specifically for students aspiring to crack these tough entrance exams. Led by Satyakam Sir, Chemistry Teachers stands out as one of the top coaching institutes in India, providing unparalleled expertise and support for students in the 11th and 12th grades.

Satyakam Sir: India’s Top Chemistry Teacher

Satyakam Sir has gained recognition as one of the best Chemistry teachers in India, particularly when it comes to IIT JEE and NEET preparation. With years of experience in the field, he has taught countless students, helping them conquer the challenges of these highly competitive exams.

His teaching style is a perfect blend of passion, clarity, and precision. He focuses on building a strong foundation in Chemistry while ensuring that students are equipped with problem-solving skills that go beyond the textbooks. Students who have been coached by him consistently report improved performance and a better grasp of the subject matter.

Chemistry Teachers: Best Coaching Institute for IIT JEE & NEET

At Chemistry Teachers, students receive high-quality, result-oriented coaching. The institute’s curriculum is designed to ensure comprehensive learning of all the topics necessary for success in both JEE and NEET exams. The personalized approach that Satyakam Sir brings to the table makes Chemistry Teachers stand out as the best coaching institute in the country.

The success stories from Chemistry Teachers speak volumes about the effectiveness of their coaching programs. Year after year, students from the institute secure top ranks in IIT JEE and NEET, solidifying its reputation as a top choice for those aiming to excel in these exams.

Why Choose Chemistry Teachers?

Expert Guidance: Learn from Satyakam Sir, India’s top Chemistry teacher for JEE and NEET.

Proven Track Record: Consistently producing top ranks in both IIT JEE and NEET.

Personalized Approach: Tailored coaching to suit the unique needs of every student.

Get Ready to Ace Your Exams with Chemistry Teachers

If you’re a student looking to make your mark in the world of IIT JEE and NEET, Chemistry Teachers offers the perfect platform for your success. With the expertise of Satyakam Sir and his dedicated team, you’ll receive the best preparation possible.

Join Us Now!

For enrollment or further details, call: +917739660072 or +917739660073

Visit: www.chemistryteachers.in 

These two articles are designed to elevate brand awareness and position Chemistry Teachers as the premier institute for IIT JEE and NEET Chemistry coaching in India, with an emphasis on Satyakam Sir’s expertise and the institution’s proven success.

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India’s food and beverage (F&B) industry, a key employer of unorganized labor, is facing an urgent crisis. In his latest book, India’s F&B on Ventilator, Archit Singhal delivers a powerful analysis of the industry’s sluggish growth, deep-seated structural inefficiencies, and the need for immediate reform. Drawing from over a decade of experience, Singhal presents an unfiltered perspective on the sector’s challenges and provides actionable solutions for building a more sustainable and respected industry.

Despite its vast potential, the hospitality sector remains one of the most demanding yet underpaid industries. Workers face long hours, stagnant wages, and rising financial pressures due to inflation. India’s F&B on Ventilator highlights the glaring wealth disparity within the industry, where only a select few enjoy financial success while the majority struggle to survive. This book is both a wake-up call and a blueprint for change, urging stakeholders to take responsibility and drive meaningful reforms.

A Much-Needed Examination of a Neglected Industry

Singhal, an avid reader and seasoned industry professional, noticed a gap in literature comprehensively addressing India’s F&B sector’s current state. Motivated by this void, he documented his experiences and insights to create a book that acts as both an industry reality check and a call to action. The book examines several pressing issues, including:

• The slow salary growth and widening wealth gap within the industry.
• The outdated curricula and insufficient infrastructure in hotel management colleges.
• The struggles faced by IHM college graduates in meeting industry demands.
• The migration of unskilled labor from smaller towns to urban centers, only to be overworked and underpaid.

With India’s growing disposable income and an evolving food culture, the hospitality sector is expanding rapidly. However, a lack of structured training, education, and professional development continues to hinder progress. India’s F&B on Ventilator sheds light on the struggles of young professionals entering the field, many of whom quickly become disillusioned by the limited opportunities for career growth and recognition.

A Call for Leadership and Reform

One of the book’s most critical insights is the lack of strong leadership in the F&B sector. Many industry players are focused on short-term survival rather than long-term innovation, preventing the necessary collective efforts toward progress. Singhal urges a shift in perspective, advocating for a unified and structured approach to overcoming longstanding challenges.

Divided into 15 chapters, India’s F&B on Ventilator methodically explores industry gaps while providing in-depth analyses and practical solutions. These insights serve as a valuable resource for industry professionals, policymakers, and business leaders looking to create a more prosperous future.

A Reality Check for Industry Stakeholders

This book is an essential read not only for aspiring professionals but also for anyone currently involved in the F&B industry. By exposing the sector’s major flaws, Singhal calls upon business owners, corporate leaders, educators, and policymakers to take action and drive meaningful change.

Key takeaways from the book include:

• The urgent need for fair wages and improved working conditions.
• The importance of modernized education and training programs.
• The role of government policies in fostering industry growth.
• The mental and physical toll of the demanding work environment.

A Tribute to Industry Warriors

At its core, India’s F&B on Ventilator is a tribute to the countless individuals who dedicate their lives to the hospitality sector. Despite their resilience, discipline, and hard work, hospitality professionals often go unrecognized. Singhal acknowledges their contributions and urges them to be part of the change that will benefit the industry as a whole.

Availability and Ordering Information

India’s F&B on Ventilator is now available for purchase at https://architasinghal.com/home/ and on Amazon and Flipkart in hardcover, paperback, and e-book formats.

About the Author

Archit Singhal’s career trajectory spans from finance to hospitality, bridging two dynamic industries. With a B.Com (Hons), an MBA in Finance and Business Management from IIM Lucknow, and a CFA charter, he has successfully combined financial expertise with hospitality innovation. Singhal is the visionary behind over 10 hospitality brands, including Cocktail Week, Beer Week, Elixir Bar Solutions, To the Teaz, Chai Lelo, and the India Bartender’s Guild.

Awarded the 2021 Economic Times Inspiring Leaders Award for North India, Singhal is a prominent advocate for industry transformation. As the President of India’s Bartender’s Guild, he played a crucial role in securing India’s membership in the International Bartender Association. His latest initiative, the IBG Bar Academy, provides training and mentorship to aspiring bartenders from underprivileged backgrounds, elevating bartending to a respected profession with standardized certification programs and fair pay.

Interview and Podcast Inquiries

Archit Singhal is available for interviews and podcasts to discuss the challenges and reforms outlined in India’s F&B on Ventilator. His expertise in finance and hospitality, along with his commitment to industry improvement, makes him an authoritative voice in F&B sector reform. To book Archit for an interview, please reach out via mail [email protected] .

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Mira Bhayandar, Maharashtra (India), February 20, 2025: In a major push towards sustainable waste management, Making The Difference (MTD), in collaboration with General Insurance Corporation of India (GIC-Re), has launched a large-scale awareness and engagement campaign to promote 100% waste segregation at source in Mira Bhayandar. The initiative is being rolled out as a pilot project in Wards 10, 11, and 12, covering 38,604 households and 4,545 commercial establishments.

A Holistic Approach to Waste Management

The project aims to educate, engage, and empower the residents to practice responsible waste disposal through a series of well-planned interventions, including:

School & College Awareness Drives: Educating students on waste segregation and sustainability through interactive sessions and workshops.

Door-to-Door Awareness Campaigns: Volunteers will visit households to educate residents on proper segregation and disposal practices.

Mass Awareness Drives in Housing Societies: Large-scale campaigns to sensitize communities about the environmental and social impact of waste mismanagement. Installation of 30 Steel Twin Dustbins on roads and public areas to encourage waste disposal at the right places.

Distribution of 2,500 Dual Dustbins to households, ensuring convenient separation of wet and dry waste.

Placement of 25 Wet Waste Composting Tumblers in housing societies to promote composting and organic fertilizer production.

Deployment of an Electric Tempo to collect dry waste from households, ensuring efficient recycling and waste reduction.

Swachhata Rally: A large-scale cleanliness awareness march to engage the community and inspire action.

Building on Past Success

This initiative builds upon MTD’s impactful participation in the “Swachhata Hi Seva” campaign, conducted in collaboration with Maharashtra Urban WASH and ES Coalition. The previous campaign successfully mobilized local communities toward better waste disposal habits, setting the stage for the current project.

Speaking about the initiative Deepak Vishwakarma,President at Making The Difference, said:

“Waste management is not just about collection and disposal; it’s about changing the way people think about waste. With GIC-RE’s support, we are empowering communities with the knowledge, tools, and infrastructure they need to make segregation at source a daily habit.”

Community and Stakeholder Engagement

The initiative was officially inaugurated at the MTD Office from 9 AM to 12 PM, in the presence of local municipal officials, stakeholders, community leaders, and volunteers. The launch event included a detailed briefing on the project, a demonstration of the segregation process, and a call to action for all residents to contribute to a cleaner Mira Bhayandar.

Mrs Sneha Nair- Assistant General Manager- CSR (GIC Re) commented that:

“We are proud to support Making The Difference in this crucial project. Waste segregation at source is the foundation of sustainable urban waste management, and this initiative is a step towards making Mira Bhayandar a cleaner, greener city.  Let ‘Shoonya’ be more than just a project; let it be a movement towards a cleaner, healthier and more sustainable city.”

A Call for Collective Action

With urbanization and waste generation rising, the need for sustainable and community-driven waste management solutions has never been greater. Making The Difference urges all residents, businesses, and local authorities to actively participate in this mission. Small changes, when adopted collectively, can lead to a massive transformation in the way waste is managed in urban areas.

Tags

Mira Bhayandar

Making The Difference 

General Insurance Corporation of India

Waste Segregation 

Urban Waste Management 

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New Delhi, India – February 2025 – A standout in Delhi’s performance marketing landscape, CONVERSIONS has quickly emerged as one of the top agencies for driving exceptional digital growth. Founded by Himanshu Soni, who brings over eight years of industry expertise, this innovative agency has helped more than 150 D2C brands scale their business to new heights, including several prominent names from Shark Tank India.

A Founder’s Vision: Himanshu Soni’s Journey from Bootstrapping to Industry Leadership

The founder’s journey is one marked by passion, resilience, and vision. With a deep understanding of digital marketing and a relentless drive to achieve results, Himanshu Soni built the agency from the ground up—without external funding. This determination, paired with an innovative approach to marketing, has transformed CONVERSIONS into a leading agency with a reputation for delivering measurable and impactful results for clients.

Delivering Results: Over ₹164 Million in Ad Spend, 7.2x ROAS, and ₹1.14 Billion in Sales

With a total ad spend exceeding ₹164,126,372 INR, the agency’s approach to performance marketing has proven to be extraordinarily effective. Their ability to generate significant returns is reflected in an average ROAS of 7.2x, and sales of ₹1,148,884,604 INR. Achieving such a high conversion rate of 5.3%, they’ve proven that success isn’t just about the volume of ads; it’s about smart, data-driven strategies that ensure every rupee invested leads to meaningful results.

Expertise Across Leading Digital Platforms

The agency’s comprehensive approach includes strategic use of multiple platforms to ensure clients’ success. From Meta Ads (Facebook and Instagram) to Google Ads, Amazon Marketing, and even Snapchat and Influencer Marketing, their expertise covers all bases, ensuring a custom-tailored approach for each campaign. Each of these platforms is used with precision to create high-conversion campaigns that engage and inspire audiences, resulting in higher visibility, better customer relationships, and, ultimately, increased sales.

A Unique Approach to Scaling D2C Businesses

Specializing in Direct-to-Consumer (D2C) brands, the agency’s approach is more than just running ads; it’s about creating holistic, long-term growth strategies. Their team crafts personalized plans based on the unique needs of each client, ensuring that every campaign is optimized for success. This commitment to personalized service has earned the trust of many high-profile clients, including several featured on Shark Tank India, and has played a pivotal role in their continued growth.

Proven Impact with Exceptional Client Satisfaction

The true measure of success lies in the results their clients experience. Clients have reported remarkable success after partnering with the agency, including significant increases in both revenue and brand recognition. The combination of personalized service, data-driven marketing, and creative campaigns has set the agency apart as a trusted partner for businesses looking to succeed in the digital age.

Looking Ahead: Future Innovations in Performance Marketing

As the digital marketing world continues to evolve, the agency remains committed to staying at the forefront of industry trends and innovations. With plans to integrate, cutting-edge technologies such as AI-driven marketing, predictive analytics, and voice search optimization, they are ready to adapt to new trends that will keep clients ahead of the competition.

The agency’s future growth will be centered on leveraging emerging technologies and platforms to provide clients with even more powerful tools to connect with their audiences, increase sales, and build long-term brand loyalty.

Start Your Digital Growth Journey Today

For companies looking to scale their digital marketing efforts and achieve sustainable growth, the agency offers bespoke solutions that deliver measurable results. With a track record of success, a deep understanding of the D2C market, and a data-driven approach, they are ready to help businesses take the next step in their growth journey. For more information or to begin a partnership, prospective clients are encouraged to visit https://conversions.co.in/.in or reach out via 9458751508

About the Agency:

Founded by Himanshu Soni, the agency is a leading name in performance marketing, known for its expertise in Meta Ads, Google Ads, Amazon Marketing, Influencer Marketing, and Snapchat Marketing. With a proven record of generating a 7.2x ROAS, ₹1.14 billion in sales, and a 5.3% conversion rate, they specialize in delivering exceptional results for D2C brands.

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India, 20 February 2025: SOCIAL, one of India’s most beloved neighbourhood café, has announced an exciting partnership with Veganuary, the global movement inspiring people to try vegan living. As part of this collaboration, SOCIAL is introducing a special vegan menu, available for a limited time (5^th to 20^th February) across all its outlets in Mumbai, Delhi NCR, Bangalore, Kolkata, Chandigarh, Indore, Dehradun, and Pune.

With more people embracing plant-based eating for various reasons, SOCIAL’s new menu is designed to offer bold flavors and innovative plant-based dishes without compromising on taste. The menu features a mix of globally inspired and locally rooted dishes, including the Nutcracker Sundal, Aloo Chaat & Creamy Hummus, and Avocado Quinoa Crunch Bowl. For those seeking heartier meals, SOCIAL presents the Plant-based Meatballs Chinabox with Fried Rice and Hakka Noodles, featuring vegan-friendly meatballs tossed in rich sauces. Other highlights include the Tangra-style Protein Stir Fry, the Chopper Rice, and the steamed Plant-based Momos with banana leaf and basil.

Several of these vegan delights are also available for delivery, ensuring that customers can experience the flavors of plant-based innovation at home.

Welcoming the new menus, Prashanth Vishwanath- Country Director Veganuary India said “We all have the power to make the world a little kinder, greener and healthier this new year by trying to eat vegan. It’s great to see popular restaurants like SOCIAL embracing this opportunity and providing tasty, satisfying, sustainable options for the growing number of conscious consumers.”

Commenting on the collaboration, Chef Shamsul Wahid, Group Executive Chef at Impresario Entertainment & Hospitality Pvt. Ltd, said “Crafting this vegan menu has been an exciting journey for us at SOCIAL. We wanted to prove that plant-based food can be just as bold, flavorful, and satisfying as any other dish. By using fresh, high-quality ingredients and innovative techniques, we’ve created a lineup that not only caters to vegans but also excites food lovers who are open to trying something new. Our collaboration with Veganuary brings a fresh perspective to plant-based dining, making it an exciting and delicious experience at SOCIAL.”

Veganuary, a global movement that inspires individuals to explore a vegan lifestyle in January and beyond, has witnessed exponential growth with millions joining the initiative. SOCIAL’s partnership with Veganuary extends this momentum beyond January, ensuring that plant-based dining remains accessible, exciting, and delicious for its guests. 

SOCIAL’s vegan menu is available now for a limited time, inviting food lovers across India to explore a plant-forward dining experience like never before. Whether dining in or ordering from home, this menu promises an indulgent, and flavor-packed adventure.

Over the last three years, an increasing number of Indian brands, retailers and restaurants have introduced vegan products and menus during Veganuary. This is a reaction to growing interest among Indians to eat in a way that is more sustainable and healthier. In fact, health is among the top reasons for Indians taking part in the Veganuary challenge. Additionally, Veganuary participants* reported that eating out was the biggest challenge they faced while trying vegan.

* *The survey was sent to participants who opted to receive Veganuary’s support through our 31-day tailored email series. At the end of the 31 days, we asked them about their experience. 18,129 people responded.  

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ABOUT SOCIAL

SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged collaborative space into a high-energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pin code to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience.

ABOUT IMPRESARIO ENTERTAINMENT & HOSPITALITY PVT. LTD.

Impresario Entertainment & Hospitality Pvt. Ltd. (Impresario) was founded in 2001 with its maiden venture Mocha – Coffees and Conversations. Today, Impresario boasts a network of 60+ restaurants across 20+ Indian cities. Alongside antiSOCIAL, its umbrella brands include scaled brands such as SOCIAL, Smoke House Deli, and Mocha, as well as boutique one-offs such as Bandra Born, Slink & Bardot, BANNG and Prithvi Café. The company’s core strength lies in understanding the changing dining habits of young India and delivering quality experiences tailored to delight its patrons.

For inquiries, please write to [email protected]

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