0 0

The search landscape is undergoing its most radical shift since the invention of the backlink. With the rollout of Google’s AI Overviews (formerly SGE), the goal of search engine optimisation has shifted from simply ranking #1 to become the “source of truth” that the AI cites in its primary answer box. For businesses, this is the new frontier of digital real estate.

But how do you ensure your brand is the one being summarised by an algorithm? It requires a transition from traditional keyword-centric tactics to a model of “Entity Authority”. As noted by Shanta Narang, widely regarded as the best SEO expert in India, modern search is no longer about matching strings of text; it is about providing the most authoritative and structured answer to a human’s intent.

The Mechanics of AI Citations

Google’s AI doesn’t pick sources at random. It uses a Retrieval-Augmented Generation (RAG) framework that prioritises websites with high E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). To win these citations, your SEO strategy must pivot toward three core areas:

• Direct Answer Formatting: Start your articles with a 40–60 word “definition” or “direct answer” to the primary query. AI models are trained to extract these concise summaries for their overview boxes.

• Schema Markup Integration: Having Technical SEO services now, the use of advanced Schema (like FAQ, HowTo, and Person) became essential in order to help Google’s bots comprehend your data’s context without any manual “reading” process.

• Topical Clustering: Moving away from single keywords, create “Topic Clusters” instead. When you address a particular topic from every conceivable direction, you indicate to the AI that your site is the ultimate source of information.

Why E-E-A-T is the New Ranking Factor

Out of all the benefits of SEO in 2026, the most powerful one is the ability to create a strong and trustworthy brand image. Google’s algorithm is really careful when it comes to using information that has not been verified, especially in the areas of health and finance, which are called “Your Money or Your Life” (YMYL) niches. Having an experienced SEO specialist is very important. 

You require someone who can do a complete check of your online presence to guarantee that your writers are recognised as experts all over the internet. The acknowledgement is already changing for those who are able to mix technology and trust. 

Actually, in the recent media ranking of the top 10 SEO experts in India, the ones who are more focused on AI readability and ethical growth, like Shanta Narang, have been the ones dominating the ranking. Her “User-Obsessed” principle is totally in line with the criteria that AI models use today to assess the quality of content.

Strategic Steps to Get Featured

• Audit for Intent: Use SEO tools to find “informational” keywords where AI Overviews are already appearing.

• Optimise for Conversational Queries: People ask AI questions like they are talking to a friend. Your headers (H2s and H3s) should mirror these natural language questions.

• Prioritise Speed and Structure: No matter how good your content is, if your technical foundation is weak, the AI will bypass you. Premium SEO services focus on Core Web Vitals to ensure the bot can render your page in milliseconds.

The Future of Organic Growth: Gaining the Edge with 2025 Search Engine Optimisation Trends

SEO has to evolve as a digital marketing strategy and in that case, it should not be only the “Helpful Content” era that is embraced, but also keywords. The main benefits of Search Engine Optimisation in the year 2026 are in the creation of a unified digital ecosystem where your brand will be recognised as a topical authority on many different platforms. 

This will involve making a transition to “OmniSEO” which means that not only Google but also AI-driven platforms like Perplexity and ChatGPT Search will have your presence optimised.

Conclusion

Cracking the AI Overview is not about “gaming the system”; it is about proving to Google that your brand is the most reliable source for a specific answer. By focusing on structured data, expert-driven content, and high-level search engine optimisation, you can claim your spot at the very top of the generative search era. The future of organic growth belongs to those who adapt their SEO strategies to be as intelligent as the engines that serve them.

Happy

0 0 %

Sad

0 0 %

Excited

0 0 %

Sleepy

0 0 %

Angry

0 0 %

Surprise

0 0 %

0 0

Lucknow/Hapur. On 30 December 2025, Dr. Nitin Gaur (IAS), Vice Chairman of the Hapur-Pilkhuwa Development Authority (HPDA), paid a courtesy visit to Uttar Pradesh Chief Minister Yogi Adityanath at the Chief Minister’s residence in Lucknow. During the meeting, detailed discussions were held on organizing an Investor Summit in Hapur district, the establishment of industries, and issues related to accelerating the Authority’s development works.

It was stated that the Chief Minister, while appreciating the swift efforts being made to attract investment in the region and to establish industrial units, encouraged Dr. Nitin Gaur. On this occasion, Dr. Nitin Gaur expressed his heartfelt gratitude for the Chief Minister’s guidance and leadership.

Record Improvement in Financial Performance

During the meeting, information regarding the remarkable improvement in HPDA’s financial position was also shared. As per the available details, compared to ₹112 crore in 2023–24, a projected profit of ₹435 crore was reported for 2024–25. On this achievement, it has come to light that Chief Minister Yogi Adityanath and the Principal Secretary level conveyed congratulations and appreciation.

The HPDA Vice Chairman informed the Chief Minister that, with the objective of strengthening planned urban development in the Authority’s area, the ‘Haripur Residential Scheme’ will be launched soon. Through the scheme, the aim is to systematically take forward residential development.

The meeting also mentioned the progress of ongoing housing projects for the Economically Weaker Sections (EWS). According to the information, on 26 December 2025, a lucky draw was conducted for 956 residential units, which accelerated the process of providing housing to beneficiaries.

During the interaction, discussions were also held on the development of the industrial area and preparation of a land bank. It was said that HPDA received guidance from the Chief Minister regarding the Authority’s efforts to ensure land availability for industries, provide basic infrastructure, and create an investment-friendly environment.

Overall, this meeting is being considered important in the direction of speeding up investment, industrialization, and planned urban development in the Hapur region.

Happy

0 0 %

Sad

0 0 %

Excited

0 0 %

Sleepy

0 0 %

Angry

0 0 %

Surprise

0 0 %

0 0

In an era where founders are often defined by a single venture, Jeetendra Bansode stands out as a rare entrepreneur who has successfully built and scaled businesses across two fundamentally different yet complementary sectorsinsurance distribution and automotive services. Starting from zero and driven by execution-led thinking and a deep-rooted love for cars, his journey reflects discipline, scale, and long-term vision.

Scaling Trust at a Larger Canvas: Reliable Assurance

Jeetendra Bansodeʼs entrepreneurial journey began in the insurance sector with the founding of Reliable Assurance in 2007. Over the last 18 years, he has played a pivotal role in building one of Maharashtraʼs most extensive insurance agency networks.

Today, Reliable Assurance stands as a large-scale insurance agency with an estimated valuation of ₹150 crore, operating through a strong ecosystem of 12,000+ channel partners and 17+ branches across Maharashtra. The organization manages an annual premium collection exceeding ₹100 crore, with a dominant presence in Maharashtra.

What differentiates Reliable Assurance is not merely its scale, but its structure. Under Jeetendraʼs leadership, the organization institutionalized partner training, backend support systems, technology enablement, and compliance-driven processes, allowing individuals and agencies to build sustainable and long-term income streams in the insurance sector.

Further strengthening his footprint in the industry, Jeetendra also serves as a Director at Ideal Insurance Brokers, reinforcing his deep understanding of insurance distribution, regulatory frameworks, and partner-led growth models.

Building Sharvari Motors from the Ground Up

After establishing a strong foundation in insurance, Jeetendra turned his lifelong passion for automobiles into a structured business venture with the founding of Sharvari Motors in 2019.

What began as hands-on involvement in car modification and workshop operations evolved into a professionally managed automotive services and car modification brand. Unlike conventional approaches that prioritize metro markets, Sharvari Motors was built and scaled primarily across rural and semi-urban Maharashtra.

Jeetendra identified a critical gap in the unorganized automotive aftermarket lack of standardization, inconsistent quality, and limited scalability. His response was simple yet powerful: build systems first. From standardized operating procedures and technician training to quality control and customer experience, Sharvari Motors was designed for repeatability and trust.

Today, Sharvari Motors records an annual turnover exceeding ₹15 crore. The brand is widely recognized across Maharashtra for precision workmanship, quality finishes, and process-driven execution. Based on its financial performance, brand equity, and scalability potential, Sharvari Motors carries an estimated valuation of around ₹25 crore achieved through organic growth, repeat customers, and credibility rather than external funding or hype-driven expansion.

One Founder, One Philosophy: Systems Over Shortcuts

Across both Reliable Assurance and Sharvari Motors, a consistent leadership philosophy is evident. Jeetendra Bansode focuses on systems, repeatability, and people development. Whether managing large insurance partner networks or automotive workshops, his approach emphasizes transparency, backend strength, and long-term trust.

Colleagues and partners describe his leadership style as grounded and execution-focused. Despite operating at scale, he maintains strong on-ground involvement, reviewing processes, mentoring teams, and ensuring quality benchmarks are upheld.

Bridging Automotive and Insurance Ecosystems

Jeetendraʼs presence across automotive services and motor insurance positions him uniquely within the broader mobility ecosystem. His businesses collectively address the entire ownership lifecycle of a vehicle from customization and maintenance to protection and risk management. This integrated understanding allows him to build ventures that are not only profitable, but deeply aligned with real customer needs.

A Story Rooted in Rural Maharashtra, Built for Scale

Perhaps the most compelling aspect of Jeetendra Bansodeʼs journey is where it was built. From rural and semi-urban Maharashtra, he has demonstrated that scalable, high-valuation businesses can emerge far beyond metro cities, provided they are backed by discipline, systems, and clarity of vision.

From a zero-start journey driven by love for cars to leading organizations valued at hundreds of crores, Jeetendra Bansodeʼs story is one of execution-led entrepreneurship quietly building trust, scale, and long-term value across industries.

Happy

0 0 %

Sad

0 0 %

Excited

0 0 %

Sleepy

0 0 %

Angry

0 0 %

Surprise

0 0 %

0 0

New Delhi – Modern Diagnostic & Research Centre Limited, (Modern Diagnostic, The Company) service provider in diagnostic and related healthcare tests services in India proposes to open its Initial Public Offering on December 31, 2025, aiming to raise ₹36.89 Crore (At Upper Price Band) by fresh issue of 40,99,200 equity shares, to be listed on the BSE SME platform.

The issue size is 40,99,200 equity shares at a face value of ₹ 10 each with a price band of ₹85 – ₹90 Per Share.

Equity Share Allocation

• QIB Anchor Portion – Not more than 11,61,600 Equity Shares
• Qualified Institutional Buyer – Not more than 7,82,400 Equity Shares
• Non-Institutional Investors – Not less than 5,85,600 Equity Shares
• Individual Investors – Not less than 13,63,200 Equity Shares
• Market Maker – 2,06,400 Equity Shares

The net proceeds from the IPO will be utilized for Funding capital expenditure for purchase of medical Equipments for diagnostic centre and laboratories, Working Capital Requirement, Repayment of certain outstanding borrowings availed by the Company and General Corporate Purposes. The anchor portion will open on Tuesday, Dec 30, 2025 and the issue will open on Wednesday, Dec 31, 2025 and will close on Friday, Jan 02, 2026.

The Book Running Lead Manager to the Issue Beeline Capital Advisors Private Limited, The Registrar to the Issue is MUFG Intime India Private Limited.

Dr. Devendra Singh Yadav, Chairman cum Managing Director of Modern Diagnostic & Research Centre Limited expressed, “The listing of the Company’s equity shares is a significant milestone for the company as it undertakes its next phase of expansion. Since inception, the Company has emphasized accuracy, timeliness, and accessibility in diagnostic services, with a focus on supporting clinicians and enhancing patient care outcomes.

The proposed IPO will provide us with the financial strength to accelerate our expansion strategy. The net proceeds will be strategically utilized towards capital expenditure for the acquisition of advanced medical equipment, strengthening our diagnostic and laboratory infrastructure, and expanding our network of centres. This will enhance testing capabilities, improve turnaround times, and ensure consistent, high-quality diagnostic services across locations.”

About Modern Diagnostic & Research Centre Limited:

Modern Diagnostic & Research Centre Limited (Modern Diagnostic, The Company) is a diagnostic and healthcare testing service provider in India, offering pathology and radiology services. The company’s diagnostic testing portfolio includes Pathology, encompassing Anatomical Pathology, Clinical Pathology, Forensic Pathology and Molecular Pathology, along with Radiology, which includes Diagnostic Radiology and Interventional Radiology services such as X-ray, Computed Tomography (CT scan), Magnetic Resonance Imaging (MRI) and Ultrasound. These services are delivered using advanced computerized instruments, ensuring precise and dependable test results.

With a network of 21 centres, including 17 laboratories and 4 diagnostic centres across 8 states, Modern Diagnostic & Research Centre Limited serves individual patients, hospitals, and corporate customers. The company’s centres are equipped with laboratories featuring advanced diagnostic equipment and staffed by highly qualified professionals. The company adhere to strict internal and external quality control programs to ensure patients receive accurate and reliable test results at all times. The laboratories conduct daily quality controls, regular calibrations, and participate in External Quality Assurance Programs (EQAP) with esteemed institutions such as Biorad Laboratories, AIIMS, RML, and CMC Vellore.

Additionally, the company offers value-added services, including home sample collection, online report access, and customized test packages for institutions and individuals. The company remains committed to providing quality and affordable diagnostic and healthcare testing services through the use of advanced laboratory technology. 

For the period ended 31st March 2025, the company reported Revenue of ₹ 7,794.54 Lakhs and EBITDA of ₹ 1,796.25 Lakhs & PAT ₹ 896.81 Lakhs. 

For the period ended 30^th June 2025, the company reported Revenue of ₹ 2,250.10 Lakhs and EBITDA of ₹ 586.19 Lakhs & PAT ₹ 299.82 Lakhs.

Happy

0 0 %

Sad

0 0 %

Excited

0 0 %

Sleepy

0 0 %

Angry

0 0 %

Surprise

0 0 %

0 0

Emperium Group, Haryana’s one of the most trusted real estate developers, has announced the launch of Phase 2 of Emperium Resortico, following the remarkable response to Phase 1, where 500+ units were sold out in record time. With a total planned capacity of 700+ plots and villas, Phase 2 introduces 150+ plots and a limited inventory of villas, already witnessing strong demand from homebuyers seeking resort style living in the heart of YamunaNagar. 

Designed to redefine residential living, Emperium Resortico offers a rare blend of luxury, sustainability, and thoughtfully curated amenities that cater to all age groups. Known as a theme based residential development, the project brings the concept of “Come Home to Resort Style Living” to life, backed by over 30+ premium amenities, including the signature Club 360, curated mini theatre, indoor multi-sports center, gymnasium, swimming pool, water fountain, parks & more. 

The project’s exceptional design and an exclusive lifestyle have earned it the prestigious “Theme-Based Residential Project of the Year” award by The Times of India (2025), further strengthening its position as one of the most exclusive residential developments in YamunaNagar. 

Phase 2 of Emperium Resortico is being offered at a compelling price, making it an attractive opportunity for both end users and investors. With immediate possession available and easy financing & payment options, the project has already begun to sell out rapidly, creating a strong sense of urgency & excitement among prospective buyers. 

Speaking on the success of the project, Ravi Saund, Founder, Emperium Group, said: “The response to Emperium Resortico reinforces our belief that today’s homebuyers are looking beyond just homes, they seek meaningful communities and lifestyle experiences. For us, luxury is not excess, it is thoughtful design, sustainability, and trust delivered consistently. True success lies in the communities we shape and the legacy we leave behind.”

Founded in 2017, Emperium Group has steadily scaled its presence across YamunaNagar, Panipat, and Gurugram, earning a reputation for integrity, innovation, and execution excellence. Recognised as one of the Most Trusted Brands in Haryana of 2025 by Dainik Jagran, Emperium stands firmly by its promise of 100% on time delivery, a rare benchmark in the real estate sector. 

The group’s philosophy “Building Values” is deeply embedded in every project it develops. Over the years, Emperium has delivered 14+ landmark projects and is today trusted by over 6,000 people who proudly call an Emperium development their home. 

With limited inventory remaining in Phase 2 and demand accelerating, Emperium Resortico is fast emerging as one of the most sought after residential destinations in YamunaNagar. 

Bookings for Phase 2 are now open. Immediate possession available.

Happy

0 0 %

Sad

0 0 %

Excited

0 0 %

Sleepy

0 0 %

Angry

0 0 %

Surprise

0 0 %

0 0

Mumbai, December 31, 2025: Jaro Education has renewed its exclusive partnership with the Symbiosis School for Online and Digital Learning (SSODL), part of Symbiosis International (Deemed University), for another five years. The collaboration, which began in February 2023, has generated approximately ₹450 crore in Gross Fee Value over the last three years and stands among Jaro’s top three institutional partnerships, reflecting its leadership in enabling recognised online degree programmes at scale.

Jaro currently works with over 36 leading Indian and global institutions and has supported more than 3.5 lakh learners across 268 plus programmes. The renewal further strengthens Jaro’s position in the online degree segment and underscores its focus on building scaled, long-term academic partnerships.

Jaro Education, a public listed and one of India’s leading edtech companies, supports universities across the full programme lifecycle, including admissions, learner outreach, and delivery enablement, across online and hybrid formats. Its asset-light, technology-enabled model has enabled consistent scale while maintaining institutional standards and learner outcomes.

Symbiosis International (Deemed University) is among India’s most recognised multidisciplinary universities, with a strong national footprint and programmes spanning management, technology, economics, data science, and media studies.

Under the renewed agreement, Jaro Education will continue to provide admissions-related services for SSODL’s undergraduate and postgraduate programmes, including MBA, BBA, BCA, MSc (Computer Applications), MSc (Data Science), BSc (Economics) Honours, MSc (Economics), MA (Mass Communication), along with newly added programmes such as MSc (Applied Statistics) and MA (International Studies).

Strategic Significance

• Improves multi-year revenue visibility
• Enhances scalability and operating leverage
• Deepens presence in the degree-led higher education segment
• Reinforces focus on long-term, high-quality institutional partnerships

Commenting on the renewal, Mr. Sanjay Salunkhe, Chairman and Managing Director of Jaro Education, said: “This partnership reflects how we approach education at Jaro. Our role is not limited to enabling online delivery, but to help strong academic institutions scale responsibly without losing academic intent. Symbiosis brings deep academic credibility and a national reputation built over decades. By taking ownership of the systems around the classroom, from admissions to learner support, we ensure that this academic strength reaches learners at scale in a structured, credible, and outcome-driven manner.”

Happy

0 0 %

Sad

0 0 %

Excited

0 0 %

Sleepy

0 0 %

Angry

0 0 %

Surprise

0 0 %

0 0

Alwar, Rajasthan: Trehan Group’s flagship retail destination, Urban Square Galleria, is now fully operational in Alwar, marking a significant milestone in the city’s evolving retail and lifestyle landscape. With all key components now functional, the mall has rapidly emerged as a one-stop solution for shopping, dining, and entertainment, drawing strong footfall from Alwar and nearby regions.

A major highlight boosting the mall’s popularity is the recent opening of Miraj Cinemas, which has been witnessing exceptional traction since launch. The multiplex has quickly become a preferred entertainment hub for moviegoers, significantly enhancing overall footfall and dwell time at Urban Square Galleria. The response reflects a growing appetite among residents for high-quality leisure and cinema experiences closer to home.

Urban Square Galleria has been thoughtfully designed to cater to the diverse needs of modern consumers. Housing a wide mix of leading national and regional brands, the mall offers shoppers a seamless retail experience under one roof. From fashion and lifestyle to electronics and daily essentials, the curated brand portfolio ensures convenience, variety, and value for customers of all age groups.

The mall’s vibrant food court further adds to its appeal, offering an array of cuisines to suit varied tastes and preferences. Whether it is quick-service dining, family meals, or casual hangouts, Urban Square Galleria has positioned itself as a social hub where shopping seamlessly blends with food and entertainment.

Speaking on the development, Mr. Saransh Trehan, Managing Director, Trehan Group said, “With Urban Square Galleria now fully operational, our vision of creating a comprehensive lifestyle destination for Alwar has been successfully realized. The strong response to Miraj Cinemas and the consistent footfall across retail and dining reflect the trust and enthusiasm of the community. Our focus has always been to deliver quality spaces that enhance everyday living and leisure.”

Strategically located and backed by modern infrastructure, Urban Square Galleria has not only elevated the city’s retail experience but has also contributed to local economic activity by generating employment and supporting businesses. The mall has become a preferred destination for families, youth, and professionals, reinforcing Alwar’s growing prominence as an emerging urban center in Rajasthan.

With its complete operational status, Urban Square Galleria continues to set new benchmarks for organized retail and entertainment in the region. As consumer engagement continues to grow, Trehan Group remains committed to further strengthening the mall’s offerings and maintaining high standards of service, safety, and customer experience.

Urban Square Galleria today stands as a symbol of Alwar’s modern transformation—bringing multiple brands, entertainment, and dining together at one destination, and redefining how the city shops, dines, and unwinds.

Happy

0 0 %

Sad

0 0 %

Excited

0 0 %

Sleepy

0 0 %

Angry

0 0 %

Surprise

0 0 %

0 0

In the evolving landscape of Morden medicine, few have witnessed as dramatic transformation of orthopaedics.  Traditionally a discipline of manual precision and “eyeballing” angles, hip replacement surgery is now undergoing revolutionary shift towards robotic.

According to Dr Dibya Singha Das, a leading Robotic orthopaedic surgeon at Utkal hospital in Bhubaneswar, the landscape of orthopedic surgery is undergoing a seismic shift. For decades, hip replacement was defined by the surgeon’s “feel” and traditional instrumentation. Today, we are witnessing a rapid change in scenario where the scalpel is guided by digital precision. As a surgeon who has performed thousands of joint replacements, I believe we are no longer just “replacing” joints; we are “sculpting” them to a patient’s specific anatomy using robotic technology.  

The Evolution of the “Gold Standard”

Hip replacement has long been hailed as one of the most successful operations in medical history. However, even the “gold standard” had room for improvement. Traditional surgery relies heavily on 2D X-rays and manual alignment guides. While highly effective, there is always a narrow margin of human variability.  

The introduction of Robotic-Assisted Total Hip Arthroplasty (THA) has changed the perception of what “success” looks like. We have moved from millimeter-level estimations to sub-millimeter accuracy. 

Why Robotics is a Game-Changer

From my perspective at the operating table, the advantages of robotics—specifically systems like Mako or similar computer-navigated platforms—are transformative:

* 3D Personalized Mapping: Unlike traditional methods, we use a CT scan to create a 3D virtual model of the patient’s unique bone structure. This allows us to plan the exact size, orientation, and alignment of the implant before the first incision is even made.  

* Haptic Boundary Protection: One of the most significant safety features is “haptic” technology. The robotic arm provides tactile feedback, preventing the surgical tools from moving outside the pre-planned boundaries. This protects surrounding soft tissues, nerves, and blood vessels.

* Dynamic Alignment: Robotics allows us to assess the hip’s range of motion during the surgery. We can adjust the cup position to ensure the leg lengths are perfectly equal and the risk of dislocation is minimized.  

Impact on Patient Recovery

The “rapid change” isn’t just technical; it’s clinical. Patients today have different expectations than they did ten years ago. They don’t just want to walk; they want to return to golf, trekking, and an active lifestyle quickly.

The “Perception” vs. Reality

A common misconception is that the “robot” performs the surgery. In reality, the surgeon is always in control. The robot is a sophisticated tool that enhances the surgeon’s skills, much like a GPS assists a pilot.  

In my practice, I’ve observed that patients undergoing robotic hip replacement often report a more “natural-feeling” joint. Because the implant is placed with such high fidelity to their original anatomy, the body adapts to the new joint much faster.  

Final Thoughts

We are entering an era of “Precision Orthopedics.” The rapid adoption of robotic technology in hip replacement is not just a trend; it is the new benchmark for patient safety and long-term implant survival. For patients suffering from debilitating hip pain, the scenario has changed from one of “managing limitations” to “restoring life” with a level of accuracy we once only dreamed of.

For More information www.drdibya.com

Happy

0 0 %

Sad

0 0 %

Excited

0 0 %

Sleepy

0 0 %

Angry

0 0 %

Surprise

0 0 %

0 0

Tier II Cities Show Fastest Rise in Digital Credit Usage, Signals Moneyview Research 

Bengaluru, 31^st December, 2025: Moneyview, a leading digital lending platform, has released insights from its recent survey on India’s financial behaviour, capturing a decisive shift in financial behaviour across 700+ districts. Indians in 2025 showed renewed borrowing confidence, using credit not just for essentials but increasingly to upgrade lifestyles, invest in mobility, improve homes, pursue education and mark family milestones. This shift mirrors wider industry observations indicating that India’s financial ecosystem is entering a phase where credit is viewed as a strategic enabler of progress rather than emergency support.

Moneyview’s data reveals that India’s emerging cities such as Coimbatore, Indore, Bhubaneswar, Mysuru, Jaipur and Nagpur recorded the strongest surge in credit demand, reflecting rising smartphone-led adoption and greater trust in digital financial products. While healthcare and household needs remained consistent borrowing triggers, progress-led categories saw the fastest growth, signalling a confident and aspirational borrower segment. Digital consumption patterns also strengthened, with personal loan users actively spending on online shopping, food delivery and fintech apps through the year.

Demand surged most strongly across cities such as Coimbatore, Indore, Bhubaneswar, Mysuru, Jaipur and Nagpur, signalling that non-metro markets are increasingly exhibiting metro-level credit maturity. Decision-making patterns also varied by gender: family continued to play a decisive role for women borrowers (27%), while men (21%) were more inclined to seek inputs from friends, colleagues or financial advisors before borrowing.

Digital-first activity increased notably, with 55% of personal loan users spending on online shopping, 52% on food ordering and 40% using mobile banking apps, while AI-led journeys and mobile-first financial behaviour became the norm across borrower cohorts.

Sharing her thoughts on the insights, Sushma Abburi, Chief Business Officer, Moneyview, said, “India’s consumption patterns in 2025 reflect a nation ready for its next leap. Emerging cities and digitally-native users are shaping a confident, future-ready financial culture. Trust, convenience and digital readiness are redefining how India borrows, spends and plans. At Moneyview, we remain committed to building accessible and user-friendly financial products that empower individuals, whether for everyday expenses or long-term aspirations.”

As digital adoption accelerates, Moneyview continues its commitment to democratizing access to seamless, affordable financial products, deepening financial inclusion and enabling India’s underserved and aspiring populations to participate confidently in the country’s growth story.

About Moneyview: Moneyview, founded by Puneet Agarwal and Sanjay Aggarwal in 2014, is a leading financial services company headquartered in Bengaluru that focuses on leveraging technology to provide accessible financial services to every Indian with a smartphone. With the support of data and technology, Moneyview currently offers personal loans, personal finance management solutions, and credit trackers and has launched a series of financial products, including fixed deposits, UPI, digital gold, home loans, loans against property, and insurance. A series-E funded company, Moneyview is backed by investors like Apis Partners, Tiger Global, Accel Partners, and Ribbit, amongst others. Moneyview strives to empower individuals through inclusive financial solutions that promote financial health and stability.

Media Contact: Sweta Mohanty | Adfactors PR | 8884440163

Happy

0 0 %

Sad

0 0 %

Excited

0 0 %

Sleepy

0 0 %

Angry

0 0 %

Surprise

0 0 %

0 0

Date: 30th December, 2025

Venue: Library Seminar Hall, SMS Hospital, Jaipur

Blue Circle Diabetes Foundation, India’s largest patient-led diabetes organisation and a registered non-profit in collaboration with Rajasthan’s largest tertiary hospital, SMS hospital Jaipur organised Care for Vision: Retinal Health in Diabetes, a multi-stakeholder workshop focused on raising awareness, encouraging early detection, and improving management of diabetic eye complications. The event brought together people with lived experience of diabetes, leading ophthalmologists, physicians, public health experts, and government representatives under one roof.

Key highlights from the event:

Government perspective – NPCBVI:

Dr Dinesh Parikh, State Nodal Officer, National Programme for Control of Blindness and Visual Impairment (NPCBVI), highlighted diabetic retinopathy as a major and growing cause of preventable blindness among working-age adults in India. He emphasised that early detection and timely treatment can prevent the majority of diabetes-related vision loss, making routine retinal screening a critical public health intervention. Dr Parikh underscored the importance of integrating diabetic retinopathy screening within NPCBVI and NCD services, particularly at PHCs, CHCs, district hospitals, and NCD clinics, with clear referral linkages for diagnosis and treatment. He also spoke about the role of tele-ophthalmology, non-mydriatic fundus photography, task-shifting to trained eye-care personnel, and robust data systems to expand coverage and ensure equitable access to eye care across both urban and rural settings.

(Group photo from the event)

Patient-centred dialogue:

A unique, interactive, bilingual discussion in English and Hindi with ophthalmologists, vitreoretinal specialists, endocrinologists, and people living with diabetes explored prevention, timely screening, and access gaps in diabetic eye care.

Clinical and community insights:

Panel 1: Protecting Your Vision – The Role of Early Detection and Management focused on the silent progression of diabetic retinopathy, the importance of regular eye screening even in the absence of symptoms, and practical prevention and management strategies. The discussion included clinical perspectives from Dr Ashu Agarwal alongside patient representative Anant Goswami, bringing together medical and lived experience.

Panel 2: Hope for Every Eye – Advances in Diabetic Eye Care and Access highlighted recent advances in diagnostics and treatment, as well as challenges around access and affordability. Panelists emphasised timely diagnosis, stronger referral pathways, and public health efforts to prevent avoidable vision loss.

This was part of a national workshop series which began in Mumbai, followed by Hyderabad, Bengaluru & Delhi. The initiative aligns with the United Nations High-Level Meeting on NCDs (Non Communicable Diseases) in September 2025, reinforcing the need for community-led, multisectoral efforts to protect vision and improve diabetes outcomes in India.

For media or partnership enquiries, contact:

[email protected] or WhatsApp 9833910160

Website: www.bluecircle.foundation

Happy

0 0 %

Sad

0 0 %

Excited

0 0 %

Sleepy

0 0 %

Angry

0 0 %

Surprise

0 0 %